{"id":122,"date":"2019-03-10T08:15:09","date_gmt":"2019-03-10T08:15:09","guid":{"rendered":"https:\/\/seomagnifier.com\/blog\/?p=122"},"modified":"2021-01-17T08:36:16","modified_gmt":"2021-01-17T08:36:16","slug":"5-signs-your-seo-strategy-might-not-be-working","status":"publish","type":"post","link":"https:\/\/seomagnifier.com\/blog\/5-signs-your-seo-strategy-might-not-be-working\/","title":{"rendered":"5 Signs Your SEO Strategy Might Not be Working"},"content":{"rendered":"\n<p>In the world of SEO, keeping track of the effectiveness of the strategy that you have deployed, is extremely crucial. If you are not doing it frequent enough then you are already falling behind. Success in SEO, in fact, in anything is all about finding out what works and what doesn\u2019t and then using that knowledge to improvise your plans. This careful analysis can give you the edge that you need over your competition.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/seomagnifier.com\/blog\/wp-content\/uploads\/2019\/03\/5-Signs-Your-SEO-Strategy-Might-Not-be-Working.png\" alt=\"\" class=\"wp-image-124\"\/><\/figure><\/div>\n\n\n\n<p>If you are not getting your desired results with your <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\">SEO <\/a>strategy then there is a good chance that you need to tweak it a little bit. But how do you know if your SEO strategy is working or not? Here are the top 5 signs your SEO strategy might not be working.&nbsp;&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>You are Losing Your Organic Traffic <\/strong><\/h2>\n\n\n\n<p>The most important factor that you need to take note of is your search traffic. You need to carefully analyze your few months traffic report to see how things have been with your website lately. Most SEO experts know about and use Google Analytics for generating website traffic reports. If you haven\u2019t used it then you should absolutely check it out. Google Analytics gives you a comprehensive report about the performance of your website in terms of Organic traffic.<\/p>\n\n\n\n<p><strong>Also read<\/strong>: <a href=\"https:\/\/seomagnifier.com\/blog\/why-fresh-content-matters-in-seo\/\">Why Fresh Content Matters In SEO?<\/a><\/p>\n\n\n\n<p>Now if you see a decrease in your organic traffic then it is a clear sign that you are doing something wrong. The most common reasons for traffic decrease are<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Years old SEO strategy <\/li><li>Improper Indexing <\/li><li>Irrelevant Content<\/li><li>Not doing proper keywords research<\/li><li>Underestimating best SEO practices <\/li><li>You should also try to analyze your competition to see what keywords are they going for and you should always, always do <g class=\"gr_ gr_24 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"24\" data-gr-id=\"24\">regular<\/g> SEO audit of your website. And remember, if you are not growing, you are basically dying. You can also hire SEO professionals for this job. But doing regular audits is extremely crucial from SEO stand-point.<\/li><li>You have very little Conversion Rate<\/li><\/ul>\n\n\n\n<p>The next sign that you need to look\nfor is the Conversion rate. If you have low conversion rate then you definitely\nneed to take a closer look at your SEO strategy. If you are an online business\nowner then it doesn\u2019t matter if you are getting more visitors to your website\nif you can\u2019t get them to make purchases. So, if your visitors are not\nconverting to buyers or leads then it is clear sign that you need to make\nchanges in your SEO strategy. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here are the common reasons why\npeople don\u2019t make purchases from your forum<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>You have a bad landing page<\/li><li>You are targeting wring queries <\/li><li>You haven\u2019t researched your target audience <\/li><li>Your website is difficult to navigate <\/li><\/ul>\n\n\n\n<p>You also need to keep track of the <strong>Bounce Rate<\/strong> of your website. Higher bounce rate is a killer. You need to keep it as little as possible. Are people going back from your website by just visiting a single page? This is not good for your search engine optimization. The bottom line is, if your conversion rate is going down then it\u2019s about time you reanalyze your SEO strategy. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Search-Engine-First vs User-First Approach <\/strong><\/h2>\n\n\n\n<p><strong>Are you focusing too much on using the search engine friendly keywords? Are you spending most of your time finding ways to impress the search engines?<\/strong> <strong>Is your content all about the web crawlers?<\/strong> If your answer to these questions is yes then unfortunately you have fallen into the trap of Search-Engine-First Approach. There is nothing wrong with it, if it was like 10 years ago but now things have changed. Search Engines are much more intelligent now so old tricks have no use. <\/p>\n\n\n\n<p>Instead, you should always go for the User-First Approach. What we mean by this is, find out what your target audience wants and then give them exactly that. Create content that actually addresses the core audience issues. Create a blog with a pure purpose of engaging your audience. Always put your audience first and see the magic for yourself.&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your have no Content Marketing Plan<\/strong><\/h2>\n\n\n\n<p>One of the biggest mistakes that\nbeginners do is, they don\u2019t have a concrete Marketing Plan for their content.\nOne of the matrices for measuring this is simply having an <strong>Editorial Calendar<\/strong>. If you don\u2019t have it then your SEO strategy is\nbasically incomplete. An editorial colander is a must have because it shows\nthat you have done proper research regarding your content and you know what\nkeyword you are going to target on which week.<\/p>\n\n\n\n<p>&nbsp;When you are creating content, try to put\nyourself in your visitor\u2019s shows. Ask yourself questions like <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Whether it adds value to the reader?<\/strong><\/li><li><strong>Whether it addresses a user problem?<\/strong><\/li><li><strong>Does it look appealing?<\/strong><\/li><\/ul>\n\n\n\n<p>Having a solid content marketing plan is really important. You might have to spend a lot of time during this time but if you get this right, you\u2019ll see that it is definitely worth it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>You don\u2019t have Clear, Well-Defined Goals<\/strong><\/h2>\n\n\n\n<p>There is a saying that goes,\u201d You\ncan\u2019t hit a target if you don\u2019t know what it is.\u201d This is where most people\nfall behind because they don\u2019t know anything about their outcome. You need to\nbe extremely clear about the results that you are after. One of the most\ncommonly used strategies while defining your goals and strategies is to\nvisualize and go into the future and see exactly what you want. Then figuring\nout what steps you need to take to get there. Basically, the thing that you do\nis, you backtrack your steps from the outcome to the actual steps that you need\nto take to get to that outcome. This is gives you a roadmap to your\ndestination.<\/p>\n\n\n\n<p>Most common question that you\nshould ask yourself is whether you want:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>More Traffic?<\/strong><\/li><li><strong>More Purchases?<\/strong><\/li><li><strong>More Advertisement?<\/strong><\/li><li><strong>Improving brand positioning?<\/strong><\/li><li><strong>Adding value to the reader via content?<\/strong><\/li><\/ul>\n\n\n\n<p><strong>Final Thoughts:<\/strong><\/p>\n\n\n\n<p>These are the most prominent factors collected by the <a href=\"https:\/\/seomagnifier.com\/\">SEOMagnifier<\/a> team that negatively affect your SEO strategy. And finally, whatever you plan on doing, just know that there is always room for improvement. The key with SEO is to remain as flexible as you can because you never know when you have to reevaluate your plan of action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of SEO, keeping track of the effectiveness of the strategy that you have deployed, is extremely crucial. If you are not doing it frequent enough then you are already falling behind. Success in SEO, in fact, in anything is all about finding out what works and what doesn\u2019t and then using that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Signs Your SEO Strategy Might Not be Working - SEO Magnifier Official Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seomagnifier.com\/blog\/5-signs-your-seo-strategy-might-not-be-working\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Signs Your SEO Strategy Might Not be Working - SEO Magnifier Official Blog\" \/>\n<meta property=\"og:description\" content=\"In the world of SEO, keeping track of the effectiveness of the strategy that you have deployed, is extremely crucial. If you are not doing it frequent enough then you are already falling behind. 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