seo

Beginner’s Guide to On-Page and Off-Page SEO

Welcome to the beginner’s guide to on page and off page SEO. In this guide, I’ll tell you the basic differences between on page and off page SEO and how you can use these SEO techniques to produce the results that you want.

Beginner’s Guide to On-Page and Off-Page SEO

Knowing about basic SEO is the first step towards becoming a top-ranked businessman in the online world. The success of any online forum is not just about the content now, it has become a game of strategies and people, who accurately execute their strategies, win. Without SEO, your blog would be lost in the stream of millions of similar or better web pages. So, let’s see what both these terms are all about.

What is On-Page SEO?

As the name suggests, On-Page SEO is all about what is on your page. It is a technique in which you basically focus on the items on the individual pages on your website and try to optimize them as much as you can. These items may include the underlying code of your page as well as the content f your page. You need to optimize these things so that your visitors won’t have to face any kind of lag while surfing your page.

But how does it affect your rank in Search Engine Result pages (SERP’s)?  Well, the best way to explain is, On-Page is what you would call “adding value to your forum”. By making it error free and easy to surf, you are increasing its trustworthiness in the eyes of the Google and other search engines. On-Page is all about focusing on the performance of your website by optimizing the stuff that is on your page i.e. website. Here are some On-Page SEO factors that you must consider for optimization

  • Title Tag and Meta Description Optimization
  • Standard URL length
  • Research Common user’s search intent
  • In-Depth Keyword Research
  • Headings Optimization as per your targeted keyword
  • Page loading Speed Optimization 
  • Use of quality content
  • Use of Videos and Images
  • Inbound Links optimization
  • Content Relevancy is extremely important as per Google Reports

Some of these terms might be confusing for you, but don’t’ worry; with a little research you should be able to understand all of it. This was just to give you a head start on your journey to becoming an expert in SEO.

What is Off-Page SEO?

Off-Page SEO is all about optimizing the factors that are outside of your page to increase your website’s trustworthiness and authority. It is related to building quality links and generating leads to your website. This should be done on a regular base because new quality links are always preferred by search engines.

In off-Page SEO, you are pretty much dependent on other pages to rank your website. What this means is, you make connection with authoritative websites via back linking so that you can attract a bigger audience. Off-Page SEO includes generating leads via Social Media forums or Social Bookmarking websites.

Another trend that is pretty much in right now is influencer marketing. If you don’t know about it, it is a powerful technique in which you get someone with great influence to say something about your business, thus giving you better chances at getting more traffic. Link building is the most important factors of Off-Page SEO. Let’s briefly review some of the factors that you need to consider for Off-Page optimization.

Off Page SEO Elements

  • Creating Quality backlinks (best backlinks maker)
  • Generating leads via Social Media and Social Bookmarking etc.
  • Strategically using Influencer Marketing
  • Images, audios and videos submission
  • Creating links via Comments linking guest posting etc.
  • Creating quality content that can be shared on different sites
  • Making use of Question and Answer forums like Quora etc.
  •  Using Profile creation sites to create links to your website

Where On-Page SEO determines how your websites performs in terms of loading speed and other factors, off-page SEO works to increase your website’s trustworthiness. There is no choosing between these techniques because it is an equal combination of both that makes your site rank well in the search engines.

Final Thoughts: Effective SEO strategy is what you need to take your business to another level. And coming up with a good enough strategy requires that you put in the time and get yourself acquainted with the ins and outs of SEO. Also, SEO is an ever-evolving filed so; you also need to keep yourself updated with all the recent SEO trends.

The bottom line is, make sure that all the SEO factors, whether it be On-Page and Off-Page proudly collected by SEO Magnifier officials for our audience, are all relevant and on point to your business. That’s what would take you higher in the SERPs while maintaining your trustworthiness.

How to Write Content That People Would Like To Read

Content Marketing is an intrinsic part of every Digital Marketing Strategy. The type of content that you put on your website, can either make or break its search engine reputation. Writing unique content is no walk in the park, especially now when there are tons of articles and researches being already available online about almost any topic that you can think of. But still, the fact remains that you need unique content and without it, your SEO strategy is incomplete.

How to Write Content That People Would Like To Read

If you are new to content writing and you don’t know how to write high quality content then stick with me. I’ll show you how to write 100% unique, Plagiarism Free content that people would want to read.

Always Follow your Own Writing Style

When you are starting off with writing content, it is a very common mistake to imitate the best ones out there. Yes, it is good to study different writing styles but copying them is not a good idea at all. In fact, when you are copying someone else’s writing style, you’ll need to do extra hard work because one, you are paraphrasing the content and two, you are also trying to copy that particular writing style.

Also Read 5 SEO Ideas That can Surely Boost your Rank in SERPs

Things would be a lot easier if you follow your own writing style, the one that you feel most comfortable with. So, the takeaway here is this, figure out what your writing style is and then follow that.

Use Paraphrasing and referencing

Writing SEO content is quite a tedious task these days mainly because there is so much content available online on every single topic that you can think of. So, it is hard to find unique topics, the ones that you can center your content around. This is where paraphrasing comes into play. You take a piece of writing and then you try to translate it on your own words. You need to have an excellent vocabulary to pull that off.

You can also use our free online paraphrasing tool to generate paraphrased content for your website.

Brainstorm your Ideas and research multiple resources

When you are writing about a particular thing, it is very easy to get distracted by the smallest of things like what idea are you going to write about and the points that you are going to cover in it. If you don’t know anything about your topic beforehand then it is almost impossible to come up with quality content.

Helpful resource: Ultimate Guide To Paraphrasing Tool

So, take some time, sit down, relax and brainstorm but the ideas that you plan on covering. It’d be better if you write everything down. Pick one idea from the list of your thoughts, put it at the top of the page and then write relevant topics that come under that idea. Also, always research multiple resources to get the best idea about the topic at hand.   

Make it personal

It is important that you use a writing style that directly that engages your readers. Using a conversational writing approach is highly recommended. In this approach, you directly address your readers by using terms like “You”. Try to make your content as meaningful as you can. Don’t dabble and try to focus on one point at a time. Especially when you have large amount of content to write, it is easy to get distracted. So, try to avoid that trap and always stay on point.

Focus on One keyword at a time

The very first step towards SEO is to find out your user intent and then going after that. What this means is you find out what keywords are people putting into the search bars and then writing content around those keywords. You can use different keyword research tools to generate keywords for you. And the next step is to write content relevant to those keywords.

It is important that you write content relevant to those keywords. Don’t try to cover a huge number of topics all at once. Pick one thing and then do it properly before going onto the next one.

Proofread for at least once

This is probably the most underrated concepts. No matter how great you write, there is always risk for mistakes. In fact, that is how you learn and improve. Mistakes help you improvise but only if you can catch them. And you do it by revising and proofreading your content. Once you are done writing, make sure to go through your content at least once. Look closely and try to find out your grammatical and structural mistakes.

It is crucial that you proofread at least once. It’ll help you find out the areas that you are not good at and then you can start improving yourself in those areas.

Use Plagiarism Detection tools

Once you are done writing your content then it is always better to check it for plagiarism. Because where unique content is good for your website, plagiarized content is extremely dangerous. In fact, your website could get penalized for it. So, it is always better to check your content for plagiarism.

There are many plagiarism checker tools online that you can use but most of them don’t work right. You can use our free advanced Plagiarism Checker tool to generate an in-depth plagiarism report for your content.

And Finally, …

According to the SEO Magnifier team Writing online content is not an easy task and sometimes it’d take you hours just to brainstorm ideas about your content let alone writing about it. But, like any other skill, writing also requires practice. You need to get acquainted with different writing styles and find the one that works best for you. Sometimes, your writing style would depend upon the context of your targeted keyword so that’s why you need to get familiar with different approaches to writing a particular thing.

And finally, don’t forget to proofread your content and also try to make it 100% plagiarism free by using our free Plagiarism Checker tool.

How to make the most out of your Social Media Marketing Efforts in 2019

Social Media Marketing is probably the best way to engage your audience in real time. That’s why almost every new business is trying to focus n creating a strong social media presence. In fact, Social Media Marketing has become an intrinsic part of every digital marketing strategy.

With that being said, how do you make the most out of this incredible marketing opportunity? Social Media is everywhere, so if you can’t find a way to reach out to and engage more prospects, your competition definitely will. Here, are the things that you need to do to get best results with your Social Media Marketing strategy in record time.

Identify and Clarify your Ultimate Goals

You need to be absolutely clear about what you want out of your social media campaign. Setting up goals is the basic building stone of an effective Social Media Marketing strategy. What is it that you are going after? Is it making more sales? Is it increasing brand awareness? Is it doing a better positioning of your brand or do you simply want to entertain your audience? These are all valid examples of social media goals.

Once you figure out what to do, the next step is to create a plan that helps you get to your goals.  

Identify your audience and Connect with them

Identifying your audience is important. You can’t sell teenage products to adult or senior customers. You need to find out what kind of audience would be the most appropriate for your products and how can you get to them.

You also need to figure out ways to meaningfully engage your customers. And that is also as per the age group of your targeted audience. Meaning, you’ll have to find different ways to engage audience under 20 and the ones that are 20 or 30+. You can’t have the same thing for both because there interests would probably be radically different. That’s what “researching your audience” all about.

Try out different types of Content

Social Media platforms like Facebook, Instagram, and LinkedIn etc. have introduced some pretty impressive ways to engage more people. What made Instagram Cross 1 billion users in such a short amount of time? They found new ways to engage audience of every age group. This is mainly because social media platforms have introduced some pretty exciting and fun ways to express your ideas and thoughts.

Business promotion through Facebook Pages and groups and also via Facebook ads has greatly influenced many businesses in a good way. And now with Facebook live, you can interact with your audience in real-time. This is a great opportunity and you need to make the most out of it. Instagram has also introduced some new features for businessmen to promote their businesses. Make sure to use all kinds of content representation and find out what your audience likes the most.  

Audience engagement is all that matters

This is the only way to boost your sales. You need to actively and sincerely engage with your audience. Audience engagement is all about interacting them in such a way that makes it impossible for them leave your forum. The longer they stay with you, the better your chances would be of getting more sales. Here are some tips about active customer engagement

  • Find out what they want and then give them exactly that
  • Identify a general problem and try to solve it
  • Don’t sugar coat things, be straight forward
  • Be sincere and care about your audience
  • Don’t be fake, they’ll know it right away
  • Try out different type of content to see what works best for you

Identify your core Performance measuring matrices

One thing that makes a digital marketer successful is that they constantly evaluate themselves. But the one thing that separates an Excellent Digital Marketer from an average one is, they have definitive performance measuring standards. They know exactly what they want and how to get there. Some basic examples of Performance measuring matrices would be

  • Number of Social Clicks i.e. engagement
  • Social Media presence and reach
  • Number of likes and share
  • Brand mentioning
  • Conversion rates

These are some pre-established goal that a successful social media marketer might go out for.  

Keep a Content Calendar

Having a content calendar is really important. A content calendar is nothing but a schedule for the content that you are going to post or share with your audience on daily, weekly or monthly bases.

A content calendar cuts your product promotion worries to half. Meaning, you research everything beforehand like what topics are you going to cover in a specified time frame and the type of content that you are going to share. This allows you to focus on one thing at time making things a lot less overwhelming for you.

Sometimes you might need to rewrite some content. You can use our free online paraphraisng tool for that. This tool will help you create quality content with little effort.

Find out what’s not working and improvise

Figuring out what’s working and what’s not is the best way to become a good digital marketer. This journey is definitely not easy at all. In fact, you are obviously going to face some difficulties and failures during your journey. But overcoming all of that would make you good at it. The only thing that matters is that you don’t give up and keep learning from your mistakes. This will allow you to tweak your strategy and do necessary improvisations.

Wrapping Up

According to SEO Magnifier Studies and experience the Social Media Marketing can take your business to a whole new level. But in order to do that, you need get acquainted with all the social media features and figure how you can use them to your advantage. Social Media forums like Facebook and Instagram have introduced some pretty impressive features and some of them are especially dedicated for online businesses like Facebook Ads.

The best way to be successful in the online world is to remain flexible in your approach. There is no telling when a certain Social Media Marketing strategy might fail so it is always wise to be ready to embrace whatever new change comes in.