SEO

5 SEO Trends That Are Going To Dominate In 2019

The biggest challenge that an SEO expert has to face is to adapt to the new changes that search engines are bringing every day. Especially with Google, because of the recent massive advancements in the searching and indexing algorithms, the search engine had become quite intelligent. Ranking a website is not that easy now as it was back in the day. But just like any other systems, there are certain trends that are effective and if you follow them, you’ll get better results.

5 SEO trends that are going to dominate in 2019

As the new year is approaching, SEO practitioners are wondering what are going to be the most dominating trends for 2019. It is always good to be prepared beforehand for what is about to come. Here are the top 7 SEO trends and practices that are going to dominate in 2017.

 

1. Google Voice Search: The new face of Mobile Surfing

Analysts have predicted that by 2020, about 50% of the active devices would be using Voice Search for their queries. Google reports that there has been an enormous increase the voice search inputs. They say that about every 5th query on mobile devices is being made via voice search so it is safe to assume that Voice Search is going to be the new face of mobile surfing.

Google-voice-search

Now you need to think about ways in which you can use this technology to your advantage. This should definitely be a part of your SEO Strategy for 2019. One thing that you can do is to focus more on long-tail keywords because while doing a voice search this is more likely to be anticipate possible user queries.

 

2. Mobile First indexing

For 2019 you need to start focusing on mobile first approach for your SEO. It is obvious that most websites today are being accessed through smartphone devices, mainly because it is more convenient that using a desktop. Google has even introduced the mobile First indexing because of an enormous increase in the number of mobile searches and google index pages checker tool is used to determine whether the page is index or not. Meaning, if your webpage is only desktop based then the indexing is being done under normal conditions but if your webpage is desktop + mobile then the mobile index is also added which means that your webpage has a higher chance of getting indexed.

mobile-first-indexing

It is clear that Google would be deciding about the rank of your website by analyzing its mobile version. This doesn’t mean that the desktop-based websites are obsolete now, this just means that an optimized mobile based website has a higher chance of getting ranked on Google Search engine.

 

3. Featured Snippets

Feature snippets are a great of giving your users exactly what they need almost instantly. And there is nothing more important to Google then answering the queries to a user in the minimum time possible. Featured snippets are going to be a very important part for answering search queries in 2019. Features snippets basically display a smart portion of your website with the results of the user query. But for that to happen, your page needs to be extremely trustworthy for Google.

google-featured-snippets

Putting question-answer sequences on your page and displaying information via tables is good way of making your way to featured snippets. You need to be creative about the content you put in and the way in which you display it in your website.

 

4. User Intent Optimization is going to be the major focus

Modern SEO is becoming more and more about user intent optimization rather than the search engine optimization. Every digital marketer knows that if they want their content i.e. products, services and information to reach out to the appropriate audience, then they need to find out what their audience is and how are they searching for the products that you are selling. User Intent Optimization is just a fancy term for the process of giving your targeted audience exactly what they need

User intent optimization is not about having popular keywords on your website, it is about having the right ones. Think of it in this way, consider yourself as the user of your website. Now, what keywords would you use to search the products that you are selling? This is the key factor that you need to keep in mind. There is no other way to do it. You need to take your time and research properly to see if your keyword is strong enough to attract your targeted audience.

 

5. Highly structured and organized content

Content is the king and this fact won’t be changing for a while as far as the future of SEO is concerned. Although Google has introduced many new algorithms but the fact still remains that Google analyzes content and check the relevancy of the content for indexing. Your content needs to be unique and relevant.

Content quality is extremely crucial. Having enormous paragraphs just to have more content on your page is not a good idea. You should always try to stay on topic and provide your audience with exactly what they need. The competition in Content marking is really high so it won’t be easy to some up with unique and high-quality content but if you manage to do that, this will give you a great edge over your competition. In 2019, focus on producing high quality, engaging content which adds more value to your focused audience as compared to your competitors.

 

What the future of SEO is going to be in 2019??

These SEO trends according to seo magnifier team are going to change drastically in 2019 and it only makes sense because of the huge changes that search engines are bringing every day. The trends that have been mentioned above are enough to give you a good start in 2019. One thing that you need to keep in mind is that website optimization is going to be all about producing relevant and enriching content that creates the best user experience. No old tricks and shortcuts would work now thanks to the new and powerful algorithms implemented by Search Engines. So, keep working hard and keep a close eye on changing trends as you continue your SEO journey this year.

 

The Best SEO tools for 2019 You Must Have

As the new year is approaching there is a dramatic increase in demand for the most efficient and powerful SEO tools. Search engine optimization still remains the best way to rank any kind of online forum and obviously enough, 2019 is also going to be the year of SEO.

Best SEO tools for 2019

In the world of digital marketing, one right tool can save you weeks and even months. If it weren’t for these new SEO technologies, we wouldn’t have been able to do anything for our prospective clients. That’s obvious because, with the conventional methods, it’d take way more time to reach the right audience let alone fulfill their demands.

Here are the 8 best seo tools for 2019 you must have to be proven in the previous year and can make a great difference in the performance of your business in 2019.

1. Google Analytics

Google Analytic is one of the most trusted tools as it is developed by Google itself. It is a free web analytics tool that is used to keep track of the website traffic. The basic purpose behind this tool is to give you an idea about the effectiveness of your digital marketing strategy.

Google-analytics

Your website is the central point for all of your digital marketing campaigns like search ads or social media ads. Your targeted audience is going to visit your page somewhere along their user journey. This tool gives you the best in-depth details about the traffic that each f your marketing campaigns bring to the page.

2. Ahrefs

Ahref is a genuine multipurpose SEO tool. The scope of its features is quite impressive that’s why it always comes in the list of one of the most widely used SEO tools. Keywords research, website analysis, Back Links analysis, you name it, Ahref is one of the best tools for doing heavy SEO work. Ahref allows you to:

Ahrefs

  • Perform backlink audits
  • Keywords Research
  • Analyze the Competitors
  • Track Organic Visibility
  • In-depth site audit
  • Brand management

Ahref also has a database of about 45 million ranking keywords which has been gathered from 9 different countries.

3. Yoast SEO

Yoast SEO is the most trusted SEO plugin for WordPress users all over the world. It has over 3 million active installations. This tool is especially useful for people who have no SEO knowledge. Yoast is kind of like an SEO assistant for you which does things automatically for you, without you having to worry about minor SEO details.

Yoast-seo

Yoast is a combination of powerful features and friendly user interface which helps you rank your webpage. Yoast SEO generates quality sitemaps for your and also allows you to integrate Social Media platforms to your webpage. This is what makes Yoast the most powerful and a must-have SEO tool.

4. Google PageSpeed Insights

Page loading speed is an important ranking factor. This is what this tool is for. Google PageSpeed insights give you an in-depth report about the loading speed of your page. Website owners know that delay of even a second can cost them a lot. This tool gives them the complete report about the loading speed and time of their page and also shows insights as to how they can improve the loading speed of their website.

Google-page-speed-insights

This tool shows data like Field Data which shows the average loading speed for the last 30 days. The report also contains the Lab Data which shows how long it takes for your website to reach a certain stage. It also gives a suggestion as t how you can remove the time lag in the loading speed.

5. Long Tail Pro

Find the right keyword is extremely crucial especially for micro-niche websites. One right keyword can drive relatively more traffic which have high chances for conversion. Long Tail Pro is a premium tool which can help you with that. Although it is paid but it is definitely worth the money.

Longtail-pro

Long Tail Pro is an automated system which generates profitable niche keywords for you. It is definitely a must have tool for you in 2019.

6. KW Finder

Finding the right keyword is the biggest challenge for any online startup. Your targeted keyword can make or break your startup. That is why keyword research is being considered as one of the most important elements for building a successful business.

kwfinder

KW finder is one of the most popular keyword research tools. It gives you hundreds of suggestions for keywords relative to your website and with low competition. SEO experts all over the world have acknowledged its performance and most probably, this tool is going to be one of the most downloaded tools for 2019.

7. Google Search Console

Google search console is a collection of free tools developed by Google for Web Professionals and SEO Experts to keep track of their website in the Google search index. Tools provided by Google Search console contain information like search appearance of your website, crawl data, search traffic info along with other useful status updates.

Google-search-console

You can use this tool to submit your sitemap to Google. You can also use this tool to see where the majority of your visitors are coming from and what are your most visited web pages.

8. Moz link explorer

Link building is a crucial part for maximizing the optimization process for your website. Moz link explorer keeps track of your link building process and uncovers content and link building opportunities for you.

Moz Link Explorer

In order to give you the best insights about your backlinks, Moz link explorers allow you to camper it with your competitor’s backlinks so that you can improvise your backlinking strategy. Moz link extractor is a must have tool for you in 2019 for building effective and working backlink strategy.

 

Final Words: As we said before, a right tool really can save you weeks and even months. The tools that have been mentioned by seo magnifier team above are all robust and powerful. Of course, there is a possibility that the new year might bring more new tools with it but if you want to enter the new year with a massive start then these are the tools for you.

How to Perform SEO Optimization In 2018?

Search Engine Optimization refers to all strategies and techniques used to increase organic traffic to a website by enhancing its visibility on the search engine results pages. Most SEO campaigns aim to obtain placement on the top two to three pages of search engine results as it is widely believed that most internet users hardly look past the first three pages.

how-to-perform-seo-optimization-in-2018

Major search engines use crawlers to search for and score websites on the internet based on their relevance to the search term. Placement on the results pages is determined by a website’s rank considering variables such as content quality, link relevance and popularity, keyword density, and HTML codes.

How to Perform Search Engine Optimization?

Search engine optimization campaigns use both on-page and off-page optimization strategies in addition to technical optimization to make websites prominent to search engines. On-page optimization involves the enhancement of the different elements of web pages including content, page titles, images, videos, internal links and HTML codes. Off-page optimization pertains to strategies implemented outside of the website such as the development of external links from relevant websites that point to the website being optimized.

1. On-page Optimization

Many successful SEO campaigns usually involve the following on-site strategies to increase a website’s page ranking.

2. Website Content

Website content and backlinks are the two primary factors that determine a website’s natural search page ranking. Websites with fresh, relevant, original and updated content score higher on the search engine’s criteria. Current search engine algorithms place more importance on the quality of website content over other factors. Relevant and compelling content that draws traffic and engage users on the site can increase both the probability of making a conversion and the site’s search engine ranking.

3. Keywords

SEO campaigns are anchored on carefully selected relevant keywords that are strategically placed throughout the website at the optimum density to make the web pages more attractive to search engines. Keyword research and analysis are important steps in SEO success. The tactical placement of keywords within a web page helps search engine spiders in determining a page’s relevance to a particular search term.

An optimized site will normally contain keywords on the page title, the main heading, subheadings, page description, and the first paragraph of content.

4. Image optimization

On-page images and other multimedia materials add relevance scores to a web page is properly optimized for search engines. SEO techniques for images include using relevant words on the alt text, description, caption and file name. To avoid slowing down a site’s loading time, the image size is likewise optimized.

5. Internal links

Internal links connect pages within the same domain. A properly structured internal linking structure is very useful in spreading site traffic and page ranking to different pages of a website. By providing visitors with easy access to relevant web pages within the website, a single visit can turn into an opportunity to send traffic to the linked pages.

6. Off-page Optimization

Off-site search engine optimization practices involve establishing relevant inbound links or backlinks, building site credibility, and developing social media presence.

7. Backlinks

In spite of the many changes in search engines’ algorithms, the quality and quantity of links coming into a site remain a very important factor in determining page rank. Sites with several relevant inbound links are most likely to rank well in natural searches. Popular sources of backlinks include important and popular blogs, directories and web listings, online press releases, vendors and clients’ sites and interactive online tools.

 

8. Social Media:

Social media is another avenue for businesses to raise awareness for their brand, generate traffic and boost page ranking. By using share buttons on the website and linking them to popular social media sites such as Facebook and Twitter, businesses can easily reach millions of people and spread their latest promotions and activities.

 

9. Technical Optimization:

These SEO strategies by SEO Magnifier will also involve testing and improving the technical elements of a website. These normally include checking if the site has been indexed, finding and fixing broken links, and testing and optimizing website speed.