Marketing

How to Write Content That People Would Like To Read

Content Marketing is an intrinsic part of every Digital Marketing Strategy. The type of content that you put on your website, can either make or break its search engine reputation. Writing unique content is no walk in the park, especially now when there are tons of articles and researches being already available online about almost any topic that you can think of. But still, the fact remains that you need unique content and without it, your SEO strategy is incomplete.

How to Write Content That People Would Like To Read

If you are new to content writing and you don’t know how to write high quality content then stick with me. I’ll show you how to write 100% unique, Plagiarism Free content that people would want to read.

Always Follow your Own Writing Style

When you are starting off with writing content, it is a very common mistake to imitate the best ones out there. Yes, it is good to study different writing styles but copying them is not a good idea at all. In fact, when you are copying someone else’s writing style, you’ll need to do extra hard work because one, you are paraphrasing the content and two, you are also trying to copy that particular writing style.

Also Read 5 SEO Ideas That can Surely Boost your Rank in SERPs

Things would be a lot easier if you follow your own writing style, the one that you feel most comfortable with. So, the takeaway here is this, figure out what your writing style is and then follow that.

Use Paraphrasing and referencing

Writing SEO content is quite a tedious task these days mainly because there is so much content available online on every single topic that you can think of. So, it is hard to find unique topics, the ones that you can center your content around. This is where paraphrasing comes into play. You take a piece of writing and then you try to translate it on your own words. You need to have an excellent vocabulary to pull that off.

You can also use our free online paraphrasing tool to generate paraphrased content for your website.

Brainstorm your Ideas and research multiple resources

When you are writing about a particular thing, it is very easy to get distracted by the smallest of things like what idea are you going to write about and the points that you are going to cover in it. If you don’t know anything about your topic beforehand then it is almost impossible to come up with quality content.

Helpful resource: Ultimate Guide To Paraphrasing Tool

So, take some time, sit down, relax and brainstorm but the ideas that you plan on covering. It’d be better if you write everything down. Pick one idea from the list of your thoughts, put it at the top of the page and then write relevant topics that come under that idea. Also, always research multiple resources to get the best idea about the topic at hand.   

Make it personal

It is important that you use a writing style that directly that engages your readers. Using a conversational writing approach is highly recommended. In this approach, you directly address your readers by using terms like “You”. Try to make your content as meaningful as you can. Don’t dabble and try to focus on one point at a time. Especially when you have large amount of content to write, it is easy to get distracted. So, try to avoid that trap and always stay on point.

Focus on One keyword at a time

The very first step towards SEO is to find out your user intent and then going after that. What this means is you find out what keywords are people putting into the search bars and then writing content around those keywords. You can use different keyword research tools to generate keywords for you. And the next step is to write content relevant to those keywords.

It is important that you write content relevant to those keywords. Don’t try to cover a huge number of topics all at once. Pick one thing and then do it properly before going onto the next one.

Proofread for at least once

This is probably the most underrated concepts. No matter how great you write, there is always risk for mistakes. In fact, that is how you learn and improve. Mistakes help you improvise but only if you can catch them. And you do it by revising and proofreading your content. Once you are done writing, make sure to go through your content at least once. Look closely and try to find out your grammatical and structural mistakes.

It is crucial that you proofread at least once. It’ll help you find out the areas that you are not good at and then you can start improving yourself in those areas.

Use Plagiarism Detection tools

Once you are done writing your content then it is always better to check it for plagiarism. Because where unique content is good for your website, plagiarized content is extremely dangerous. In fact, your website could get penalized for it. So, it is always better to check your content for plagiarism.

There are many plagiarism checker tools online that you can use but most of them don’t work right. You can use our free advanced Plagiarism Checker tool to generate an in-depth plagiarism report for your content.

And Finally, …

According to the SEO Magnifier team Writing online content is not an easy task and sometimes it’d take you hours just to brainstorm ideas about your content let alone writing about it. But, like any other skill, writing also requires practice. You need to get acquainted with different writing styles and find the one that works best for you. Sometimes, your writing style would depend upon the context of your targeted keyword so that’s why you need to get familiar with different approaches to writing a particular thing.

And finally, don’t forget to proofread your content and also try to make it 100% plagiarism free by using our free Plagiarism Checker tool.

How to make the most out of your Social Media Marketing Efforts in 2019

Social Media Marketing is probably the best way to engage your audience in real time. That’s why almost every new business is trying to focus n creating a strong social media presence. In fact, Social Media Marketing has become an intrinsic part of every digital marketing strategy.

With that being said, how do you make the most out of this incredible marketing opportunity? Social Media is everywhere, so if you can’t find a way to reach out to and engage more prospects, your competition definitely will. Here, are the things that you need to do to get best results with your Social Media Marketing strategy in record time.

Identify and Clarify your Ultimate Goals

You need to be absolutely clear about what you want out of your social media campaign. Setting up goals is the basic building stone of an effective Social Media Marketing strategy. What is it that you are going after? Is it making more sales? Is it increasing brand awareness? Is it doing a better positioning of your brand or do you simply want to entertain your audience? These are all valid examples of social media goals.

Once you figure out what to do, the next step is to create a plan that helps you get to your goals.  

Identify your audience and Connect with them

Identifying your audience is important. You can’t sell teenage products to adult or senior customers. You need to find out what kind of audience would be the most appropriate for your products and how can you get to them.

You also need to figure out ways to meaningfully engage your customers. And that is also as per the age group of your targeted audience. Meaning, you’ll have to find different ways to engage audience under 20 and the ones that are 20 or 30+. You can’t have the same thing for both because there interests would probably be radically different. That’s what “researching your audience” all about.

Try out different types of Content

Social Media platforms like Facebook, Instagram, and LinkedIn etc. have introduced some pretty impressive ways to engage more people. What made Instagram Cross 1 billion users in such a short amount of time? They found new ways to engage audience of every age group. This is mainly because social media platforms have introduced some pretty exciting and fun ways to express your ideas and thoughts.

Business promotion through Facebook Pages and groups and also via Facebook ads has greatly influenced many businesses in a good way. And now with Facebook live, you can interact with your audience in real-time. This is a great opportunity and you need to make the most out of it. Instagram has also introduced some new features for businessmen to promote their businesses. Make sure to use all kinds of content representation and find out what your audience likes the most.  

Audience engagement is all that matters

This is the only way to boost your sales. You need to actively and sincerely engage with your audience. Audience engagement is all about interacting them in such a way that makes it impossible for them leave your forum. The longer they stay with you, the better your chances would be of getting more sales. Here are some tips about active customer engagement

  • Find out what they want and then give them exactly that
  • Identify a general problem and try to solve it
  • Don’t sugar coat things, be straight forward
  • Be sincere and care about your audience
  • Don’t be fake, they’ll know it right away
  • Try out different type of content to see what works best for you

Identify your core Performance measuring matrices

One thing that makes a digital marketer successful is that they constantly evaluate themselves. But the one thing that separates an Excellent Digital Marketer from an average one is, they have definitive performance measuring standards. They know exactly what they want and how to get there. Some basic examples of Performance measuring matrices would be

  • Number of Social Clicks i.e. engagement
  • Social Media presence and reach
  • Number of likes and share
  • Brand mentioning
  • Conversion rates

These are some pre-established goal that a successful social media marketer might go out for.  

Keep a Content Calendar

Having a content calendar is really important. A content calendar is nothing but a schedule for the content that you are going to post or share with your audience on daily, weekly or monthly bases.

A content calendar cuts your product promotion worries to half. Meaning, you research everything beforehand like what topics are you going to cover in a specified time frame and the type of content that you are going to share. This allows you to focus on one thing at time making things a lot less overwhelming for you.

Sometimes you might need to rewrite some content. You can use our free online paraphraisng tool for that. This tool will help you create quality content with little effort.

Find out what’s not working and improvise

Figuring out what’s working and what’s not is the best way to become a good digital marketer. This journey is definitely not easy at all. In fact, you are obviously going to face some difficulties and failures during your journey. But overcoming all of that would make you good at it. The only thing that matters is that you don’t give up and keep learning from your mistakes. This will allow you to tweak your strategy and do necessary improvisations.

Wrapping Up

According to SEO Magnifier Studies and experience the Social Media Marketing can take your business to a whole new level. But in order to do that, you need get acquainted with all the social media features and figure how you can use them to your advantage. Social Media forums like Facebook and Instagram have introduced some pretty impressive features and some of them are especially dedicated for online businesses like Facebook Ads.

The best way to be successful in the online world is to remain flexible in your approach. There is no telling when a certain Social Media Marketing strategy might fail so it is always wise to be ready to embrace whatever new change comes in.

Content Marketing: Pros And Cons For 2019

Effective Content Marketing is an intrinsic part of every online business. This term basically refers to creating high-quality engaging content that adds value to its consumers. Quality content helps attract the relevant audience and makes them stay on your forum, thus giving you greater chances of making more sales. Content marketing is an essential part of every online business marketing mix and neglecting it could cost you a lot.

Content Marketing Do’s and Don’ts for 2019

Content Marketing can either make or break your business. So, you need a to get acquainted with all the ways through which you can get the maximum out of your content. Here are a few things that you should and should not do with regard to your content marketing strategy in 2019.

Content Marketing: Pros And Cons For 2019

Content Marketing Pros

First, let’s come over to the Do’s that you need to work on. The first one in our “DO” list is…

  • Create Value-driven Content

A conservative approach for creating content have been is to produce as much content as you can. This would work if it was like years ago but now, things have changed. And we are talking about both Google algorithms as well as the general routine of a general consumer. People don’t like to spend even a minute on something if they don’t find it value able. That is because they have so many best english paraphrasing tool for thesis choices now that they know even if they leave your forum, they can still find what they want on some other similar forum. The bottom line is, what your content says about it in the first few seconds, is going to determine whether your client stays on your forum or not. So, the thing that you need to take away from this is, create value-driven content and make it look like “it adds value” the second it appears in front of the client.  

  • Influencer Marketing

Influencer Marketing is a valuable trend to follow in 2019. Once you get a credible influencer to say something about what you are selling then that’s it. It increases the authority of your forum and helps create loyal customers who have the potential to do repeated purchases. But here is the catch, there would be times when you would feel like you need to buy the influence. And when you feel that way, don’t do it. If you get someone to say something about you because you are paying them then that won’t be as influenced because they are not doing it because they want to. Focus on finding authentic influence i.e. the people who’d be interested in your business and would feel happy to talk about it.

  • Multiple Type of Content

Content Marketing isn’t about written text content anymore. In fact, that is not enough now. You need to try out a variety of content as per your need. Try adding videos, images, podcasts and other social media content displaying techniques. Using live video is highly recommended because this gives you a real-time opportunity to connect with your clients. Use different type and different style of content to make it more engaging and attractive.

  • Create Meaningful content clusters

There is a general notion about online content that it should be descriptive and to-the-point. That is true but this doesn’t mean that long content is out of practice now. In fact, it is clear from the stats that Google prefers long form content while indexing. The point is, you can’t write long and still stay on point, if you know how to. But still, writing long content isn’t enough. You need to present it in a way that would make it look interesting instead of dull and boring. You need to strategically use meaningful Content clusters so that your audience would know right away about the basic idea behind your content.

Content Marketing Cons

Now, let’s come to some bad practices that basically destroy the beauty of your content. And the first one in our list is…

  • In-authentic and Vague Content

In-authentic content basically means writing about something that you don’t anything about i.e. writing without any kind of research. This was a very common practice back in the day when only the length of the content mattered. But the search engines are way more intelligent now. Make sure that you do proper research before writing about anything. You need to be extremely clear about the thing that you are writing about because if you don’t the you’ll end up dabbling and the resulting content would be vague and in-authentic.

  • Bad Story Telling

Good story telling is really important when it comes to the positioning of your brand. Story telling basically about explaining to your customers why you are doing what you are doing? And believe it or not, people get influenced by this. With good story telling you get people to be interested in what you are selling and with bad storytelling, obviously enough you repel them away. Learning the art of storytelling is important for every digital marketer.

  • Quantity Over Quality

Writing long content is good and all but if it undermines the quality of your content then its better that you don’t do it. Staying on point and giving people exactly what they need is the key to success in the online word. Focus more on producing high quality, engaging content that really adds value to its consumers.

  • Inconsistency

You need to consistently produce quality content and keep your forum updated. I know it is easier said than done but it matters whether you like it or not. If you are not producing content consistently and relying on one or two previously posted online content then you are basically falling behind of your competition who are posting more than you. You need to publish new content about 2-3 times a week if not every day for better indexing.

Final Thoughts: This is just a brief list of Do’s and Don’ts composed by the SEO Magnifier but they can make a big difference in your content marketing strategy. Producing the high-quality engaging content is important and this brief guide is enough to get you started with it. More on content marketing would be shared later on once we are done analyzing the effectiveness of all the latest trends. Till then, stay tuned!

Text To Speech Converter Benefits For Marketing Your Business

Text to speech converter is an online free tool that is used to convert an unlimited amount of text to high-quality mp3 format. With this tool, you can convert any kind of written text into spoken words. Almost all the websites that we usually encounter are all text-based. Although text content is an important ranking factor, it is becoming too mainstream and now people are turning over to the audio representation of their documents in order to make it more appealing and attractive.

Using simple text is not the best way to engage a huge number of people now. It doesn’t matter how much information your content contains, it’s useless if people don’t even read it.

benefits of text to speech converter

Our free text to speech converter is what you need to convert your text to high-quality mp3. This is an astonishingly powerful tool for creating an audio copy of your content. On top of that, it is absolutely free to use. You don’t have to download any kind of plugin or buy a subscription.

Most of the text to speech converters that are available online are all paid and you need to buy them but that is not the case with our text to audio converter. Just access the tool and start using it for absolutely free.

Why Use Text to Speech Converter For Marketing Purpose?

1. Convert Unlimited Text To Mp3

Text to Speech online is equally useful for both the website owners as well the content consumers. You can convert text to speech whenever and as much as you want to. There is no limitation whatsoever. For content writers, this tool helps them maximize the accessibility of their content for people with learning disabilities.

Also read: 7 Reasons To Add Video Content To Your Content Marketing Strategy

With this tool, you can make your content available to the people who have a different native language. These people might understand spoken words but they cannot understand written content. They can use this tool to understand your content.

2. Makes your content easier to access

Older people are having a hard time adjusting with the way things are being done now specifically in the online world. When it comes to surfing the web, most of the seniors are totally blank with the process. This tool makes it easy for them to understand your content. You need to make things easy for your content consumers and this tool can help you with that.

3. Presents your content in an appealing way

You can also engage even total illiterate people with our free text to voice. These are the people who have basic knowledge about reading and writing. They often find it hard to browse the web because they feel overwhelmed with all the text-based information. This makes it hard for them to get the valuable information that could save them a lot of time. This tool can help add value to them as well. They are also a part of the online community and they deserve to get the information they need in an easy way.

4. The most powerful text to speech converter

With our text to speech voices, you can convert your text document into high-quality mp3 for free. There is no limit to the amount of text that you convert. This tool enhances the attractiveness of your content by changing it to mp3. If you are getting bored of reading that Old-Fashioned text-based content then you should defiantly check out this tool.

SEO Magnifier text to mp3 tool brings new life to your text-based content. It has many incomparable features. It has a user-friendly interface so that you can easily convert text to mp3. This tool doesn’t need any kind of log-in in or any kind of sign up. It doesn’t need any kind of downloading and installation. You can convert your text into a number of languages like English, Arabic, Urdu etc. Unlike other text to speech online free where you have to pay in order to get an audio copy of your document, you can use this tool for free.

Text To Speech Converter Features: –

Text to mp3 unlimited converter tool is packed with some really brilliant features.

  • Converts text to speech in no minutes
  • Unlimited Conversion
  • Allows pause and resume
  • Convert text to speech in more than 25 languages
  • Doesn’t require any kind of download

How to use the SEOMagnifier text to talk converting tool?

Unlike other online text to speech converters, our tool is really easy to use. This is how it works

  • Just your content and then paste it in the given window.
  • That’s all that you need to do in order to move your content from your document into our tool.
  • Once the content is copied, click that Play button and there, you have just created your own speech file from your document.
  • This tool also gives pause and resume
  • You can also download the converted file.

Final Words: Digital marketers today need to realize that there is more than one way to present your idea. Some people just don’t like to go through huge content. It’d be so much better to give them an opportunity to go through your content the way they want to. This is what our text to audio converter is for. This tool allows them to go through large text-based content in the easiest way possible. The scope of this tool’s advantages is quite huge and it is up to you to figure out how you can make the most out of it. Use this tool and make your content more appealing and attractive.