Effective Content Marketing is an intrinsic part of every online business. This term basically refers to creating high-quality engaging content that adds value to its consumers. Quality content helps attract the relevant audience and makes them stay on your forum, thus giving you greater chances of making more sales. Content marketing is an essential part of every online business marketing mix and neglecting it could cost you a lot.
Content Marketing can either make or break your business. So, you need a to get acquainted with all the ways through which you can get the maximum out of your content. Here are a few things that you should and should not do with regard to your content marketing strategy in 2019.
Content Marketing: Pros And Cons For 2019
Content Marketing Pros
First, let’s come over to the Do’s that you need to work on. The first one in our “DO” list is…
Create Value-driven Content
A conservative approach for creating content have been is to produce as much content as you can. This would work if it was like years ago but now, things have changed. And we are talking about both Google algorithms as well as the general routine of a general consumer. People don’t like to spend even a minute on something if they don’t find it value able. That is because they have so many best english paraphrasing tool for thesis choices now that they know even if they leave your forum, they can still find what they want on some other similar forum. The bottom line is, what your content says about it in the first few seconds, is going to determine whether your client stays on your forum or not. So, the thing that you need to take away from this is, create value-driven content and make it look like “it adds value” the second it appears in front of the client.
Influencer Marketing is a valuable trend to follow in 2019. Once you get a credible influencer to say something about what you are selling then that’s it. It increases the authority of your forum and helps create loyal customers who have the potential to do repeated purchases. But here is the catch, there would be times when you would feel like you need to buy the influence. And when you feel that way, don’t do it. If you get someone to say something about you because you are paying them then that won’t be as influenced because they are not doing it because they want to. Focus on finding authentic influence i.e. the people who’d be interested in your business and would feel happy to talk about it.
Multiple Type of Content
Content Marketing isn’t about written text content anymore. In fact, that is not enough now. You need to try out a variety of content as per your need. Try adding videos, images, podcasts and other social media content displaying techniques. Using live video is highly recommended because this gives you a real-time opportunity to connect with your clients. Use different type and different style of content to make it more engaging and attractive.
Create Meaningful content clusters
There is a general notion about online content that it should be descriptive and to-the-point. That is true but this doesn’t mean that long content is out of practice now. In fact, it is clear from the stats that Google prefers long form content while indexing. The point is, you can’t write long and still stay on point, if you know how to. But still, writing long content isn’t enough. You need to present it in a way that would make it look interesting instead of dull and boring. You need to strategically use meaningful Content clusters so that your audience would know right away about the basic idea behind your content.
Content Marketing Cons
Now, let’s come to some bad practices that basically destroy the beauty of your content. And the first one in our list is…
In-authentic and Vague Content
In-authentic content basically means writing about something that you don’t anything about i.e. writing without any kind of research. This was a very common practice back in the day when only the length of the content mattered. But the search engines are way more intelligent now. Make sure that you do proper research before writing about anything. You need to be extremely clear about the thing that you are writing about because if you don’t the you’ll end up dabbling and the resulting content would be vague and in-authentic.
Bad Story Telling
Good story telling is really important when it comes to the positioning of your brand. Story telling basically about explaining to your customers why you are doing what you are doing? And believe it or not, people get influenced by this. With good story telling you get people to be interested in what you are selling and with bad storytelling, obviously enough you repel them away. Learning the art of storytelling is important for every digital marketer.
Quantity Over Quality
Writing long content is good and all but if it undermines the quality of your content then its better that you don’t do it. Staying on point and giving people exactly what they need is the key to success in the online word. Focus more on producing high quality, engaging content that really adds value to its consumers.
You need to consistently produce quality content and keep your forum updated. I know it is easier said than done but it matters whether you like it or not. If you are not producing content consistently and relying on one or two previously posted online content then you are basically falling behind of your competition who are posting more than you. You need to publish new content about 2-3 times a week if not every day for better indexing.
Final Thoughts: This is just a brief list of Do’s and Don’ts composed by the SEO Magnifier but they can make a big difference in your content marketing strategy. Producing the high-quality engaging content is important and this brief guide is enough to get you started with it. More on content marketing would be shared later on once we are done analyzing the effectiveness of all the latest trends. Till then, stay tuned!