Marketing

Latest Influencer Marketing Trends 2019 You Must Follow

Influencer Marketing Trends 2019 has helped a lot of Digital Marketers gain rapid success in the online world. In fact, it would be appropriate to say that 2018 was the year of Influencer Marketing. Although this channel of marketing had many controversies associated with it but still there is no doubt that it is one of the quickest and fastest ways of increasing your website traffic.

Why Influencer Marketing Trends Are Important In 2019?

Considering how important Influencer Marketing had proven itself to be in 2018, it is safe to assume that it’ll remain trending in 2019 as well. So, if you want to make the most out of it, here are the latest influencer marketing trends that you should follow in 2019.   

7 Leading Influencer Marketing Trends

1. Focus on Micro Influencers

Influencer marketing is all about having celebrities with huge influence say something about your product and services or simply just collaborate with you. This is the fastest way to earn the trust of your audience and create your credibility. But only focusing on having celebrity influencers is not the only way anymore. There are many other trends in influencer marking that you should consider.

The number of which is Micro Influencers 2019 or beyond. These are the people with follower ranging from 10,000 to 1000,000 and they have massive influence over your targeted audience. Now you have better chances of becoming a success with this approach rather than going for a greater but more generic audience.

2. Audience Relevance is Important

The best way to make the most out of an Influencer Marketing strategy is to first make sure that the targeted audience of the influencer is the same as yours. This is referred to Audience Relevance. This is one of the reasons why trends in influencer marketing are changing. A few years back, people used to go for celebrities for influencing but as it turns out, this is not as effective as it once was.

The brands are changing their focus from macro influencers to micro influences because this strategy have a greater potential of giving more ROI. Besides, the get to target the specific segment that they want to instead of wasting money and other resources on generic influencer marketing strategies.       

3. Influencing Through video Content

Video content on Web was initially not appreciated by marketers because it just seemed like a lot of unnecessary trouble. But now, considering how easy it has been made by Social Media Platforms like Facebook, Instagram and LinkedIn, you’ve got to incorporate video content in your marketing strategy.

Influencers have also realized the impact of video content. It offers them to connect with their targeted audience in real time through platform like Facebook live. And by collaborating with these celebrities, you have better chances of doing a better positioning of your brand.          

4. Authentic Content Would be in Demand

As they number of influencers is increasing massively with every passing day, there is also a lack of unique and engaging content faced by the marketers. Having an influencer say something that they don’t believe in using a non-appropriate channel would totally undermine your influencer marketing efforts.

What you need to do is, come up with unique content ideas and also unique ways of presenting them. Using videos and podcasts is highly recommended. Just keep in mind that the content is just as important is the influencer itself. Make sure to come with an effective content plan for your Influencer marketing campaign. Having an influencer is one things, but it is unique and authentic content that makes your influencer marketing efforts worthwhile.   

Use our free advanced plagiarism Checker tool to see whether the content that you are publishing on your website is authentic or not.    

5. The number or type of influencers would increase

Past few years have faced many new trends in influencer marketing. Thanks to social media platforms like Facebook and Instagram, the number of influencers have drastically increased. In fact, it has become a whole new industry now. Anyone with followers from a few hundred to a few thousand can act as an influencer for your targeted audience. It is expected that these numbers would keep increasing as well.

Since the number of influencers are increasing every day, it only makes sense to categorize them so you can use the most appropriate one for your business. The most common categories of influencers include Mega Influencers, Macro Influencers, Micro Influencers and Nano influencers, all based on the number of followers they have.      

6. Engaging in Long-Term relationships with Influencers

Brand have realized that cultivating long term relationships with influencers is good for the business. That is because the longer an influencer stays with the brand, the more sincere the come across to the audience about a particular product. So, the brands are focusing on cultivating long term relationships with their hired influencers so that they can have them for their future influencing campaigns.    

7. Instagram would be the most powerful influencing platform

Instagram is the most appropriate platform for influencing these days. That is because Instagram celebrities have increased quite a lot over the past few years. There is also the issue of privacy violation by Facebook that people are turning over to other social media platforms.

Good thing Facebook acquired Instagram at a good time. Now all they had to do was to create the same level of engagement there as well and they managed to do so.

With features like live Instagram influencers 2019, Stories and Instagram TV, Instagram has opened up many new avenues for influencer marketing. Influencers and Digital Marketers are aware of these opportunities and how they can be useful for the business. The bottom line is this, focus on influencing via Instagram because it is going to be one of the most important influencing platforms in 2019.

Final Words

Influencer marketing comes in handy when you want quick results in less time. If you do it right, it is one of the fastest ways of gaining credibility. The SEO Magnifier above-mentioned trends are the most anticipated trends in influencer marketing so if you are planning on adding influencer marketing to your digital marketing mix, make sure to consider these trends.         

How To Avoid Google Penalty In 2019

With new updates being introduced every day, search engines are trying their best to provide their users with the best web surfing experience. Where these changes help improve user experience, they might affect the rank of your website or in case, might get it penalized. Today we are going to discuss to avoid Google penalty in 2019 be it happens. The Google penalty occurs when you don’t follow the guidelines provided by the search engines or you end up going against the rules defined by the search engines.

If you want your website to be safe from Google Penalty then you need to know what causes website penalization in the first place. There are two basic concepts when it comes to two website penalization. There is a concept called Spamming in which includes excessive an unnatural link building, comments spamming and stuff like that. Another thing is Google’s Algorithmic Updates. When Google introduces a new rule or policy that overrules the previously defined rules. You need to be aware of all of that if you want your website to be saved of Google Penalties.

Steps To Avoid Google Penalty In 2019

Following are some of the things that you should stop doing if you want to avoid getting penalized by Google.

Avoid Links Spamming

Link building is the heart of Search Engine optimization and one of the top ranking factors. If done in the right way, it can produce great results but if you try and go against Google’s link building guidelines and be ready to get penalized. One of the things that Google doesn’t like at all is the buying and selling of links. Google appreciates honesty and it expects the same from you. If you use false means like using paid links then it won’t be good for you website rank.

Here are some of the things that you should avoid doing when it comes to link building

  • Buying and Selling Links
  • Comments Link Spamming
  • Excessive Guest Posting
  • Irrelevant Links Exchange
  • Links Stuffed Content

You need to be moderate when it comes to your link building strategy. Try to keep it as natural as possible because if there is any kind of anomaly then Google is going to find out any way.

Create Rich and Unique Content

Coming up with unique content is not easy. Especially right now when there is literally limitless content about any topic that you can think of. This makes it quite hard to create unique content that would engage your visitors. But there is no other way. You need to do it any way. Creating unique content is all about creativity and discipline. If you think hard enough, you can come up with unique and rich content.

The number one thing that Google hates when it comes to content is plagiarism. Content stealing is wrong and Google takes it quite seriously. Most people get into the trap of following a shortcut and going for content stealing but you should know that it is the fastest way of getting penalized.

If you want your website to avoid getting penalized by Google then here is what you should

  • Consistently Create New Content
  • Avoid Content Spamming
  • Never, Ever publish copied or plagiarized content on your website

If you want to generate quality content automatically then you can use the SEOMagnifier paraphrasing tool for that purpose.

Stay Updated with Google’s Latest Algorithmic Updates

You cannot make yourself follow the rules if you don’t know what they in the first place. We are talking about the latest algorithmic updates that Google and other search engines keep bringing up every day. There have been many incidents in the past where people got kicked out by Google from the search engine rankings even though they didn’t do anything wrong apparently. Their only mistake was they didn’t keep themselves updated with the latest Google Algorithms.

Identifying Algorithmic penalties is quite hard because it not like general spamming penalties and you don’t even get notified about them. The only way you can find out about these penalties is if you keep track of the rank of your website. If it is dropping consistently then you might be doing something that is against Google’s quality guidelines. 

Avoid Negative SEO

Black hat SEO techniques are number cause of Google Penalty. If you are the kind of person who is not interested in under the hood website ranking details and don’t know anything about SEO then you’d probably hire some SEO agency for doing the optimization work. Make sure that they follow the standard SEO techniques and not illegal techniques like spamming.

For that, you first need to be aware of at least some of the basic standard SEO techniques so that you can monitor the work of your hired SEO Company. Most companies would simply just use false means like spamming. Make sure that your SEO team is flowing the latest, standard SEO techniques.  

Pay Attention to Comments Spamming

The number one most common thing that gets your website penalized is comments spamming. This includes both comments i.e. the ones that you do on other blogs and the ones that people do on your blog. Both these things are considered malicious by Google. Comment linking was a trend a few years back but since the new updates by Google, things have changed.

One way to avoid comment spamming is to only comment on forums that are relevant to yours. And for the comments on your forum, make sure to go through your comment section at least once and get rid of the comments that might seem like spam. There are better ways to earn links via commenting but whatever you do, avoid comment spamming at all costs.

Final Words: The SEOMagnifier’s above mentioned are the most common mistakes that beginners do that gets their website penalized. If you want to grow your website then make sure that you avoid spamming of all kinds at all costs and also, keep yourself updated with the new Google Algorithmic updates. You can only get a better rank if you play Google’s rules. And if you plan on using any shortcuts then you better prepare yourself for the consequences as well. That is it. For more details about latest Google’s penalty policy, stay tuned!  

5 Signs Why Losing Your Website Traffic In 2019

It takes time to build a business website that gives you a reasonable return on investment. And once you are there, you expect things to stay this forever. But that is not how online businesses work. You need to keep yourself updated with the latest search engine trends about Why Losing Your Website Traffic if you want to maintain your website traffic. Many marketers have faced severe loss just because they did not keep themselves aware of the latest changes in the search engine algorithms and as a result, they end up losing a lot of their search traffic.

If you are facing the same problem then there is definitely something wrong with your SEO strategy. But first you need to find out what is causing the sudden decrease in your website traffic. Here are 5 signs that tell you that you are losing your website traffic.  

1.      Your Organic Traffic is Decreasing

The most basic way to check if your website visitors are decreasing is to do a traffic audit of your website. Head over to Google Analytics or other SEO audit tool and generate the report for the last few months. Now compare the results that you get and see if there is a gradual decrease in the number of people visiting your website. That should give you an idea if your search traffic is decreasing or not.

Another phenomenon that you need to watch out for is if you see a massive decrease in your search traffic overnight. This probably means that you have been using some unnatural or to be straightforward, false ways of generating search traffic. SEO world knows it as black hat SEO techniques. Spamming backlinks is the number one thing that you should watch out for. If you are doing anything like that then you should stop because it could get your website penalized.

Use our best free backlink checker tool to check the backlinks that are pointing towards your website.

2.      You are not Getting Expected Conversions

Generating conversions is the one of the most important things for any online businesses. This terms means converting your prospective customers to actual customers. Whenever an online business starts off, they have certain expected profit in mind that they’d get by a certain time. If you are not getting it then there is something wrong with your strategy.

 The number one reason you are not getting expected conversions is simply because people just can’t reach out to your business. There is not enough traffic on your website and the ones that are on it they don’t feel like becoming your actual customers. The thing that you need to do here is, you need to determine what you are doing wrong and then come up with a solution for it. The most common thing that keeps people from not visiting your website is lousy web design, especially that of the landing page. Take a look at the design of your website and make the required changes for getting more traffic.

3.      Your Content is Shallow and Repetitive

Quality Content is one of the most important ranking factors, everyone knows that. If you are not getting enough traffic to your website then it is a clear signs that your content is not good enough. You are using outdated content or simply you are just not putting any effort into it at all.

There are certain taboos that you need to be aware of when it comes to content. One of them is repetition. We understand that coming up with new content is hard and it is quote easy to unconsciously fall into the trap of repetition when it comes to content. Make sure that there is no repetition in your content.

Also, try to make your content keywords rich. If your content is engaging enough you’d automatically get more visitors to your website. People tend to share the content that resonates with them. So, write for your audience and not the search engines and you are good to go.      

4.      Not keeping track of Google’s Algorithmic Update

Your website traffic would decrease eventually if you show laziness and don’t keep yourself updated with the latest search engine updates. Many website faced severe search traffic problems just because they were not aware of the latest Algorithmic updates by Google. Improving user experience is Google’s top most priority and they’d do anything to ensure that there users get the best web surfing experience. That is exactly why they keep introducing new algorithms.

If you are not vigilant enough then you’d probably miss out on the important search engine updates that would ruin your current website rank. Just like the time when Google introduced the penguin update. This update massively hurt the websites getting search traffic from spamming or paid links. This happened for so many other updates by Google. So, if you are losing your website traffic then it is probably because you have missed some important algorithmic update by Google.  

5.      Careless Website Redesigning

Where outdated website design negatively hurts your website traffic, redesigning your website in the wrong way can also do the same. It could also be one of the reasons why you are losing your website traffic.

When you are doing a website redesign, you might mess up some previously functioning code which was keeping your website optimized. Not having that code would mean that your website is not updated and that would paint a negative picture of your website in the eyes of Google. So, you need to be extremely careful when redesigning your website because that really can undermine your search engine optimization efforts.

Wrapping Up

Most beginners find it hard to figure out what they are doing wrong that is causing them to lose their website traffic. If you are facing the same problem then the above mentioned are some of the pointers for you. You can start diagnosing the problem from here. For more SEO news and Updated, Stay Tuned with SEO Magnifier!     

7 Reasons To Add Video Content To Your Content Marketing Strategy

No one can deny the importance of video content when it comes to the positive positioning of a brand. Businesses have used this channel of marketing for decades and now, online businesses are also coming back to this media format for content marketing strategy for promoting their businesses. That is because many social media platform have made it quite easy to generate video content, allowing businesses to interact with their prospective customers in real time.

Content Marketing Strategy

If you haven’t already done so, make sure to add video content to your digital marketing mix. It is one of the fastest ways of generating more leads. Here are the top 7 reasons analyzed by SEOMagnifier why you definitely need to add video content to your Content Marketing Strategy.

1. Visual Content is easier to consume

Video content is much easier to consume as compared with other content formats like texts and even images. You can get as creative as you want with videos. That is the thing about videos, there is always room for improvement.

Most Recommended: 5 Things To Clarify Before Starting An Online Business In 2019

Video Content allows you to deliver a large amount of content in a much shorter time. We all know that these are the days when time is of the essence. People tend to go for video content because it is usually concise and there is less pressure on their body which an average person usually feels when reading large sums of texts. 

2. Video Content offers better User Experience

Presentation of your video content has a big impact on whether people buy your product or not. Marketers are aware of this fact and that is why they are trying to make their videos as engaging as they can. When creating video content, their main focus is on improving user experience.

Video Content offers a much better user experience. When you present your products and services with beautiful visuals, with just the right background music and sounds along with an engaging voice over, you get a video content that is irresistible to anyone who comes across it.

Improved user experience also refers to the fact that you are providing your customers with accurate information and in the best way possible. It is a balanced combination of both these things that make your video content worthwhile.      

3. Increasing The Number Of Channels For Video Content Marketing

Another reason why people are coming back to using video content for marketing is, it is just so easy to do that nowadays. Platforms like YouTube and Facebook, which were only being used for entertainment back in the day, are now proving to be a major platform for businesses for marketing their products.

Also read: Content Marketing: Pros And Cons For 2019

Social Media platforms like Facebook and Instagram have added video to content to their features. With Facebook’s Facebook live feature, businesses can interact with their customers in real time. This and many similar video content posting platforms have made it much easier to create and use video content for digital marketing.    

 

4. Better Optimization Opportunities

With video content, you get real-time response about the success of your content. You get quick results about the likes, shares, and even views of your video content. You can even break this down to the individual viewer level.

With such level of details, you can find out whether people are resonating with your content or not. If you are not getting the expected response then you can go on and change your approach. This level of flexibility offers you better opportunities for content optimization. 

5. Video Content Offers Better Stay Time

If your video content is engaging enough, people would stay and watch it completely which gives your content and website a better dwelling time. One of the metrics for determining the success of an online business is the bounce rate. Which refers to the people who come to your website and immediately leave it because they just don’t find it engaging enough. Video on the main landing page has proven to decrease the bounce rate for many websites.

An average web surfer has a short attention span. Video Content allows you to make the most out of that attention span by immediately engaging them towards your products and services.  

6. Engages Customer In A More Intimate Way 

Video Content allows you to communicate with your audience on a much deeper level. With video content, you show them your human side. This makes people believe that you are one of them which makes it easier for them to relate to your point.

The whole point of influencer marketing is about engaging customers in a more personal way. Moreover, video content is the most commonly used channel for that. When people watch a person that is a big influence for them talk to them about a certain topic of interest, people are more likely to respond to that.

7. Better Click Through And Conversion Rates

Video content can improve the conversion rates of a particular business quite a lot. It all depends on how well you pitch your ideas and engage the people watching that video. Once you can make them believe that your product is worth checking out, you have better chances of getting more conversions.

Research shows that video content performs about 80% better than other forms of content when it comes to converting prospective customers to actual customers.

Final Words:Over the years, Video content has become an essential part of every Content Marketing strategy. In fact, your marketing efforts are incomplete if you have no plans of adding video content to it. This doesn’t mean that other forms of content has become obsolete, it just means that you have better chances of getting more results with video as compared with any other content type.   

How to make the maximum out of your Link Building Strategy in 2019

Link Building is an intrinsic part of a Complete SEO strategy. It is simply not possible to get a higher rank on Search Engines without building quality links. You probably know how important link building is otherwise you wouldn’t be here. Still, if you don’t know anything about it then don’t worry, we’ll tell you what it is and how you can use it to your advantage.

Why do you Link Building Strategy in 2019?

Link Building is all about creating links that direct people towards your website. This is a way of attracting traffic towards your website. There are many ways to do that. Some are legal and some not i.e. they can get your website penalized. In short, this is a technique which is meant to increase the quality and number of links linking to your website.

Link Building Strategy in 2019

But why do you need it? The answer is pretty simple. You need backlinks because it is one of the biggest ranking factors for search engines like Google. The more quality backlinks your website have the greater would be your online visibility, thus giving you a higher rank in search engines.

Backlinks increase the authority of your webpage in the eyes of Google. When Search Engines find quality websites linking to yours, it increases your websites trustworthiness which makes it easy for search engines to index your webpage.

Link Building is probably the most important SEO skill that you can learn in 2019. But it is not that easy. You need to know the difference between quality and bad links because they both have their own impact. Here is how you can make the maximum out of your link building strategy…

Identify High Quality Links

Identifying quality backlinks should be the first your checklist. This simply involves finding out what links have the potential to give the most traffic and then focusing on those links. You also need to look out for Spam and bad backlinks because they can severely affect your website. It can also get penalized so identifying quality backlinks is extremely crucial.

Quality Backlinks Checklist

  • Links Should be Organic
  • Page and Domain Authority
  • Links Should be Unique and relevant
  • Number of Internal links
  • Standard use of anchor text 

Also, check out our free instant backlink maker tool to easily generate quality backlinks for your website.

Internal Link Building

Internal Links are links that are on your website and they link to the different pages on your own website. Creating internal links is just as important as building inks to other websites. The best things about internal links is you have total control over them. You can put them wherever you want to. This doesn’t mean that you should stuff your webpage with these links. Your job is to put them at the most appropriate place. Here are some advantages of internal link building

  • Introduces Google to different pages on your website
  • Gives Google more content to analyze and index
  • Keeps web crawlers busy with your website
  • Backlinking via Testimonials and Product Reviews

Creating links via Testimonials and Product Reviews comes under Business to Business Marketing. It is a great way of earning quality backlinks. Testimonials are about giving a company some kind of testimonial statement about their business. This open up new doors for your business in turn.

Product reviews are also a great way to earn backlinks. You write product views for a company and they in turn give you a place in their websites.

Link Building Via Influencer Marketing

Influencer Marketing is a great way of earning quality backlinks. When you want massive results in less time, influencer marketing is the way to go. Influencer Marketing is all about getting a person or a company with a huge influence on your targeted audience and then having them say something about your business on their forum. It increases your trustworthiness in the eyes of your prospective customers who have the potential to do repeated purchases. Here is what you need to consider when looking for an influencer marketing opportunity

  • Influencer Should be interested in your product
  • They must know about your business
  • Paid Influencing is not a good idea
  • Broken Links Building

Broken link building is a smart way of creating links for your website as well as earning backlinks for other websites. This method is based on doing simple research about a particular page. There are many tools and extensions that you can use to analyze the links linking to a website. You identify links that are broken and not working and then you replace them with new and fresh links.

You can take this a step further and analyze other relevant pages for broken links and then let them know about them. This is great for doing a better positioning of your page. You can also offer them to replace their broken backlinks with your fresh content containing backlinks to your website.  

Build Quality Links via Guest Posting

Guest posting is one of the most commonly used ways to earn backlinks. It is quite simple, you write an articles, out a link to your website in the appropriate place and then post it on someone else’s website. But why would they allow you to post? They probably won’t but some might. The thing is, you need to research and look for such guest posting opportunities.

Guest posting is a great way of going about generating backlinks. Even if you have to pay for it, if the site has a reasonable Page authority then it is not a bad idea at all.  

Final Words: A few years ago, many people started believing that link building is as good as dead. Until recently when Google announced that Quality Backlinks is the top ranking factor for them. Link building is important and if you do it wisely, it can take your business to a whole new level. And also, link building techniques have evolved a lot over the years so you need to keep yourself updated with all the latest ways of building quality links. SEO Magnifier mentioned some of those methods in this article so that you won’t have to look out for them yourself. We might add more to this in the future so till the, stay tuned!  

How to make the most out of your Social Media Marketing Efforts in 2019

Social Media Marketing is probably the best way to engage your audience in real time. That’s why almost every new business is trying to focus n creating a strong social media presence. In fact, Social Media Marketing has become an intrinsic part of every digital marketing strategy.

With that being said, how do you make the most out of this incredible marketing opportunity? Social Media is everywhere, so if you can’t find a way to reach out to and engage more prospects, your competition definitely will. Here, are the things that you need to do to get best results with your Social Media Marketing strategy in record time.

Identify and Clarify your Ultimate Goals

You need to be absolutely clear about what you want out of your social media campaign. Setting up goals is the basic building stone of an effective Social Media Marketing strategy. What is it that you are going after? Is it making more sales? Is it increasing brand awareness? Is it doing a better positioning of your brand or do you simply want to entertain your audience? These are all valid examples of social media goals.

Once you figure out what to do, the next step is to create a plan that helps you get to your goals.  

Identify your audience and Connect with them

Identifying your audience is important. You can’t sell teenage products to adult or senior customers. You need to find out what kind of audience would be the most appropriate for your products and how can you get to them.

You also need to figure out ways to meaningfully engage your customers. And that is also as per the age group of your targeted audience. Meaning, you’ll have to find different ways to engage audience under 20 and the ones that are 20 or 30+. You can’t have the same thing for both because there interests would probably be radically different. That’s what “researching your audience” all about.

Try out different types of Content

Social Media platforms like Facebook, Instagram, and LinkedIn etc. have introduced some pretty impressive ways to engage more people. What made Instagram Cross 1 billion users in such a short amount of time? They found new ways to engage audience of every age group. This is mainly because social media platforms have introduced some pretty exciting and fun ways to express your ideas and thoughts.

Business promotion through Facebook Pages and groups and also via Facebook ads has greatly influenced many businesses in a good way. And now with Facebook live, you can interact with your audience in real-time. This is a great opportunity and you need to make the most out of it. Instagram has also introduced some new features for businessmen to promote their businesses. Make sure to use all kinds of content representation and find out what your audience likes the most.  

Audience engagement is all that matters

This is the only way to boost your sales. You need to actively and sincerely engage with your audience. Audience engagement is all about interacting them in such a way that makes it impossible for them leave your forum. The longer they stay with you, the better your chances would be of getting more sales. Here are some tips about active customer engagement

  • Find out what they want and then give them exactly that
  • Identify a general problem and try to solve it
  • Don’t sugar coat things, be straight forward
  • Be sincere and care about your audience
  • Don’t be fake, they’ll know it right away
  • Try out different type of content to see what works best for you

Identify your core Performance measuring matrices

One thing that makes a digital marketer successful is that they constantly evaluate themselves. But the one thing that separates an Excellent Digital Marketer from an average one is, they have definitive performance measuring standards. They know exactly what they want and how to get there. Some basic examples of Performance measuring matrices would be

  • Number of Social Clicks i.e. engagement
  • Social Media presence and reach
  • Number of likes and share
  • Brand mentioning
  • Conversion rates

These are some pre-established goal that a successful social media marketer might go out for.  

Keep a Content Calendar

Having a content calendar is really important. A content calendar is nothing but a schedule for the content that you are going to post or share with your audience on daily, weekly or monthly bases.

A content calendar cuts your product promotion worries to half. Meaning, you research everything beforehand like what topics are you going to cover in a specified time frame and the type of content that you are going to share. This allows you to focus on one thing at time making things a lot less overwhelming for you.

Sometimes you might need to rewrite some content. You can use our free online paraphraisng tool for that. This tool will help you create quality content with little effort.

Find out what’s not working and improvise

Figuring out what’s working and what’s not is the best way to become a good digital marketer. This journey is definitely not easy at all. In fact, you are obviously going to face some difficulties and failures during your journey. But overcoming all of that would make you good at it. The only thing that matters is that you don’t give up and keep learning from your mistakes. This will allow you to tweak your strategy and do necessary improvisations.

Wrapping Up

According to SEO Magnifier Studies and experience the Social Media Marketing can take your business to a whole new level. But in order to do that, you need get acquainted with all the social media features and figure how you can use them to your advantage. Social Media forums like Facebook and Instagram have introduced some pretty impressive features and some of them are especially dedicated for online businesses like Facebook Ads.

The best way to be successful in the online world is to remain flexible in your approach. There is no telling when a certain Social Media Marketing strategy might fail so it is always wise to be ready to embrace whatever new change comes in.

5 Things To Clarify Before Starting An Online Business In 2019

Starting an online business is not an easy task, especially in 2019 where although you have a bigger audience to target, the risk of failure is also great. The competition in the online market has increased so much that it has forced marketers to rethink their entire business design and marketing strategies.

When we talk about the things that make up a successful online business, having a clear, well-defined vision and plan of action comes on top of the list. Clarity about the purpose and the goals and the steps that you need to take to achieve those goals is the key. Most businesses don’t success because first, they are not clear about their vision and second, even if they are clear about their vision, their actions don’t align with it.

Having a clear and specific idea about the vision and purpose of your business is important and this is what this article is all about. Here are 5 Things To Clarify Before Starting An Online Business In 2019.

1. Find out and understand your target market

First, you need to clarify what product and service are you going to sell. This is the most basic step and you need to do it properly because having a clear idea about your product or service allows you to focus on that thing alone, instead of focusing on dozens of things at once. Now you might be thinking, more is better right? Then why do I need to focus on exactly one product or service? The reason for that is simple.

Let’s say you have decided about a product that you are going to sell, now that product has its own target market, and you need to research them in terms of demography, their psychology as well as their buying habits. Now if you have a wide range of products then you have to do the above-mentioned things for all of them which is quite complicated.

We are not saying that you shouldn’t do it at all, but if you are new to online business then might get over whelmed by these complications and there is good chance that you won’t execute your plans at all. So, it is always better for a new business to start small, learn from the mistakes and then grow with time.      

2. Have a focused targeted audience

Once you have decided about the product or service that you are going to sell, the next step is to narrow down your target audience to only those people who are interested in what you are selling.

How do you do that? This is where you need to research your competitors who sell similar products or services. Analyze what kind of audience they are communicating with and exactly how are they doing it? You can learn a lot from their marketing campaign.

You also need to analyze the response of your positional customers to your competitor’s marketing efforts. Do an in-depth keywords research and find out what people are searching for when they look for your kind of products. Once you have a clear and specific idea about the behavior of your target audience, you can go on and start selling your products and services to them.   

3. Come up with a Strong Brand Message

You need to come up with a powerful Brand Message that resonates with your core values as well as your potential customers. A clear and specific brand message can get you customers who are loyal and would do repeated purchases. Here is what constitutes and powerful brand message

  • It must clarify where you stand i.e. your core values
  • It must include a need in it that your business aspires to fulfil
  • It must be engaging

A powerful Brand Message is necessary for effective positioning of your business in the minds of your potential customers. This is the quickest determining factor that can tell whether a visitor stays on your forum or not. If your message is weak and vague then there is a great chance that the visitor won’t even bother to check the rest of your content. 

4. Come up with a detailed Marketing Plan

You need to come up with a clear and specific marketing plan for your business. Following are the things that you need to research and pay special attention to

  • Influencer Marketing
  • Content Marketing
  • Social Media Marketing i.e. generating social media leads for your business
  •  Affiliate Marketing
  • Email Marketing
  • SEO

There are other marketing efforts as well that could increase the potential of your success in online business but you need to pay special attention to the above-mentioned ones for massive results.

5. Setup a Feedback Mechanism

This is a tricky part but if you get this right then you’ll have a generalized idea about whether your marketing plan would work or not. Let’s say you have come up with a powerful brand message as well as a detailed marketing plan for your website, the next thing that you need to do is to deploy it to a specific fraction of your target market. And you need to analyze the response that you het from them i.e. whether they like it or not. This is like taking your new ride to a test drive. If you are still not clear about how to do that then don’t worry, we’ll tell you how you can go about that.

This is what you need t do in this step. We are going to test your marketing plan in real world before going online. You’d select some people who might be interested in your products and services and then you’ll try to sell them your products. It could be by using a questioner or doing a survey that includes your brand message as well as your marketing plan. The feedback that you get from those surveys would tell you about the effectiveness of your marketing campaign.

And Finally, …

Make Mistakes, Learn, Improvise

Conclusion: Catch the SEO Magnifier guide and exciting it may sound to have and manage your very own business, it is not easy. In fact, you are bound to make mistakes a long the way. Bu the things that matters is that you don’t give up. If you are not afraid of failing then you are already successful. You might not be at the moment but you’ll get there eventually. The bottom line is, take action, if you make mistakes then don’t feel down instead learn from them and improvise. That is what you need to do to be successful in the online world.

Content Marketing: Pros And Cons For 2019

Effective Content Marketing is an intrinsic part of every online business. This term basically refers to creating high-quality engaging content that adds value to its consumers. Quality content helps attract the relevant audience and makes them stay on your forum, thus giving you greater chances of making more sales. Content marketing is an essential part of every online business marketing mix and neglecting it could cost you a lot.

Content Marketing Do’s and Don’ts for 2019

Content Marketing can either make or break your business. So, you need a to get acquainted with all the ways through which you can get the maximum out of your content. Here are a few things that you should and should not do with regard to your content marketing strategy in 2019.

Content Marketing: Pros And Cons For 2019

Content Marketing Pros

First, let’s come over to the Do’s that you need to work on. The first one in our “DO” list is…

  • Create Value-driven Content

A conservative approach for creating content have been is to produce as much content as you can. This would work if it was like years ago but now, things have changed. And we are talking about both Google algorithms as well as the general routine of a general consumer. People don’t like to spend even a minute on something if they don’t find it value able. That is because they have so many best english paraphrasing tool for thesis choices now that they know even if they leave your forum, they can still find what they want on some other similar forum. The bottom line is, what your content says about it in the first few seconds, is going to determine whether your client stays on your forum or not. So, the thing that you need to take away from this is, create value-driven content and make it look like “it adds value” the second it appears in front of the client.  

  • Influencer Marketing

Influencer Marketing is a valuable trend to follow in 2019. Once you get a credible influencer to say something about what you are selling then that’s it. It increases the authority of your forum and helps create loyal customers who have the potential to do repeated purchases. But here is the catch, there would be times when you would feel like you need to buy the influence. And when you feel that way, don’t do it. If you get someone to say something about you because you are paying them then that won’t be as influenced because they are not doing it because they want to. Focus on finding authentic influence i.e. the people who’d be interested in your business and would feel happy to talk about it.

  • Multiple Type of Content

Content Marketing isn’t about written text content anymore. In fact, that is not enough now. You need to try out a variety of content as per your need. Try adding videos, images, podcasts and other social media content displaying techniques. Using live video is highly recommended because this gives you a real-time opportunity to connect with your clients. Use different type and different style of content to make it more engaging and attractive.

  • Create Meaningful content clusters

There is a general notion about online content that it should be descriptive and to-the-point. That is true but this doesn’t mean that long content is out of practice now. In fact, it is clear from the stats that Google prefers long form content while indexing. The point is, you can’t write long and still stay on point, if you know how to. But still, writing long content isn’t enough. You need to present it in a way that would make it look interesting instead of dull and boring. You need to strategically use meaningful Content clusters so that your audience would know right away about the basic idea behind your content.

Content Marketing Cons

Now, let’s come to some bad practices that basically destroy the beauty of your content. And the first one in our list is…

  • In-authentic and Vague Content

In-authentic content basically means writing about something that you don’t anything about i.e. writing without any kind of research. This was a very common practice back in the day when only the length of the content mattered. But the search engines are way more intelligent now. Make sure that you do proper research before writing about anything. You need to be extremely clear about the thing that you are writing about because if you don’t the you’ll end up dabbling and the resulting content would be vague and in-authentic.

  • Bad Story Telling

Good story telling is really important when it comes to the positioning of your brand. Story telling basically about explaining to your customers why you are doing what you are doing? And believe it or not, people get influenced by this. With good story telling you get people to be interested in what you are selling and with bad storytelling, obviously enough you repel them away. Learning the art of storytelling is important for every digital marketer.

  • Quantity Over Quality

Writing long content is good and all but if it undermines the quality of your content then its better that you don’t do it. Staying on point and giving people exactly what they need is the key to success in the online word. Focus more on producing high quality, engaging content that really adds value to its consumers.

  • Inconsistency

You need to consistently produce quality content and keep your forum updated. I know it is easier said than done but it matters whether you like it or not. If you are not producing content consistently and relying on one or two previously posted online content then you are basically falling behind of your competition who are posting more than you. You need to publish new content about 2-3 times a week if not every day for better indexing.

Final Thoughts: This is just a brief list of Do’s and Don’ts composed by the SEO Magnifier but they can make a big difference in your content marketing strategy. Producing the high-quality engaging content is important and this brief guide is enough to get you started with it. More on content marketing would be shared later on once we are done analyzing the effectiveness of all the latest trends. Till then, stay tuned!

5 key Factors for an Effective Digital Marketing Campaign in 2019

Digital Marketing is going through a massive shift as we are entering the new year. 2019 brought in a lot of new methods and techniques that made a big difference in the effectiveness of the average digital marketing campaign. And now, online business has come to the point where the importance of an effective Digital Marketing Campaign cannot be neglected. Even if you want to advertise your real word physical products, you would still need to use online forums because they allow you to target a bigger and relevant audience with higher chances of conversion.

5-key-factors-for-an-Effective-Digital-Marketing

SEO and Digital Marketing technologies are evolving at a rapid pace and the new year is going to bring a lot of new techniques for engaging prospective clients. The website owners who best manage to keep their users interested in their business are going to dominate. And for that, you need brand new and effective ideas that can give you the edge over your competitors.

Here are 5 key Factors for an Effective Digital Marketing Campaign in 2019.

1. Video content is 10x more effective

The number one factor out of the 5 key factors for an effective digital marketing campaign in 2019 is obviously enough, the Video Content.  Whatever numbers you look at, whether it be consumer surveys or business reports, they all claim that video content has proven to add significant value to them. For average consumers, it is being stated that over 70% of YouTube users are engaged with YouTube videos at any given time. This shows just how strong this medium can be if you strategically use it for your digital marketing campaign.

Video content is astonishingly engaging. Many people have claimed that watching a brand video helps them a lot in making their buying decisions. This doesn’t mean that YouTube is the only medium that you can use to promote your brands. Other social media forums like Facebook and Instagram now also support video content. Especially with the latest features like live video, you can reach out to your audience and let them know about your latest products and services. In short, strategic video content must definitely be a part of your digital marketing campaign for 2019.

2. Consistently Produce high-quality content

The producing high-quality engaging content is extremely crucial. It is quite tedious to come up with new ideas about products and services but it is definitely worth it. And now you don’t have to resort only to the text-based content anymore. You can use the online paraphrasing tools and images, sounds and videos to create appealing content that makes your users stay on your forum longer than your competitors. Quality content was, is and will always be important.

3. Focus on Influencer Marketing

Influencer Marketing is the new face of an effective Digital Marketing Strategy. In case you don’t know about it, influencer Marketing is about finding someone who has great pre-established influence and then collaborating with them for a common goal. It could just be about having an influencer say something about your business but having someone who is an influencer and shares the same goals as you, is more ideal. There are mainly two benefits for having influencer marketing as a part of your digital marketing mix

  • Increases your visibility and reach
  • Increases your brand positioning
  • Content Credibility
  • Help do more sales

Influencer Marketing is not about having a person or brand with a big following to say something about you just because they are being paid to do so. Influencer Marketing should be sincere and authentic. Your influencer should be the one who speaks about you because they find your forum interesting. They should be the ones who have the same goals and values as you. When an influencer speaks about your products and how useful they are, it creates a positive brand image in the mind of your prospective customers. If done right, influencer marketing can yield great results.

4. Use social media platforms as leverage

If you have started an online startup and you haven’t devised any Social Media Marketing strategy for it then it is just like opening a business and not telling anyone about it. How crazy is that? Social Media platforms can help you actively engage your existing clients as well attract more new clients. Here are some of the advantages of using Social Media Platforms as a part of your Digital Marketing strategy

  • Helps build and Manage Reputation
  • Building new connections
  • Increases Brand loyalty
  • Improves brand positioning
  • Increases Sales

Let’s take Facebook as an example. Reports show that a huge number of Facebook users are adults who are aged more than 50. Now for a brand targeting senior folks, this is a great opportunity. Social Media platforms are becoming an intrinsic part of the lives of the average population and using these forums strategically, you can add massive value to your business.

 

5. Implementation of AI and Chatbots

Strategic use of AI is going to be an important factor which is going to determine the success of your business in 2019. According to SalesForce, more than 50% of online business are already using some form of Ai in their business and the numbers are going to increase drastically in 2019.

One of the most prominent instances of AI is the use of chatbots for handling user FAQs. These chatbots are redefining the way in which customers used to interact with the brands. With enhanced learning abilities, these bots are going to be one of the most important part of online business of any kind.

 

 

Conclusion: Follow the seo magnifier guide about creating an effective digital marketing strategy depends on the type of your business but there are certain things that are common for every startup. The insights that have been described above can define the success of your business in 2019 and if you manage to properly incorporate them in your digital marketing mix, they can yield great results.

Text To Speech Converter Benefits For Marketing Your Business

Text to speech converter is an online free tool that is used to convert an unlimited amount of text to high-quality mp3 format. With this tool, you can convert any kind of written text into spoken words. Almost all the websites that we usually encounter are all text-based. Although text content is an important ranking factor, it is becoming too mainstream and now people are turning over to the audio representation of their documents in order to make it more appealing and attractive.

Using simple text is not the best way to engage a huge number of people now. It doesn’t matter how much information your content contains, it’s useless if people don’t even read it.

benefits of text to speech converter

Our free text to speech converter is what you need to convert your text to high-quality mp3. This is an astonishingly powerful tool for creating an audio copy of your content. On top of that, it is absolutely free to use. You don’t have to download any kind of plugin or buy a subscription.

Most of the text to speech converters that are available online are all paid and you need to buy them but that is not the case with our text to audio converter. Just access the tool and start using it for absolutely free.

Why Use Text to Speech Converter For Marketing Purpose?

1. Convert Unlimited Text To Mp3

Text to Speech online is equally useful for both the website owners as well the content consumers. You can convert text to speech whenever and as much as you want to. There is no limitation whatsoever. For content writers, this tool helps them maximize the accessibility of their content for people with learning disabilities.

Also read: 7 Reasons To Add Video Content To Your Content Marketing Strategy

With this tool, you can make your content available to the people who have a different native language. These people might understand spoken words but they cannot understand written content. They can use this tool to understand your content.

2. Makes your content easier to access

Older people are having a hard time adjusting with the way things are being done now specifically in the online world. When it comes to surfing the web, most of the seniors are totally blank with the process. This tool makes it easy for them to understand your content. You need to make things easy for your content consumers and this tool can help you with that.

3. Presents your content in an appealing way

You can also engage even total illiterate people with our free text to voice. These are the people who have basic knowledge about reading and writing. They often find it hard to browse the web because they feel overwhelmed with all the text-based information. This makes it hard for them to get the valuable information that could save them a lot of time. This tool can help add value to them as well. They are also a part of the online community and they deserve to get the information they need in an easy way.

4. The most powerful text to speech converter

With our text to speech voices, you can convert your text document into high-quality mp3 for free. There is no limit to the amount of text that you convert. This tool enhances the attractiveness of your content by changing it to mp3. If you are getting bored of reading that Old-Fashioned text-based content then you should defiantly check out this tool.

SEO Magnifier text to mp3 tool brings new life to your text-based content. It has many incomparable features. It has a user-friendly interface so that you can easily convert text to mp3. This tool doesn’t need any kind of log-in in or any kind of sign up. It doesn’t need any kind of downloading and installation. You can convert your text into a number of languages like English, Arabic, Urdu etc. Unlike other text to speech online free where you have to pay in order to get an audio copy of your document, you can use this tool for free.

Text To Speech Converter Features: –

Text to mp3 unlimited converter tool is packed with some really brilliant features.

  • Converts text to speech in no minutes
  • Unlimited Conversion
  • Allows pause and resume
  • Convert text to speech in more than 25 languages
  • Doesn’t require any kind of download

How to use the SEOMagnifier text to talk converting tool?

Unlike other online text to speech converters, our tool is really easy to use. This is how it works

  • Just your content and then paste it in the given window.
  • That’s all that you need to do in order to move your content from your document into our tool.
  • Once the content is copied, click that Play button and there, you have just created your own speech file from your document.
  • This tool also gives pause and resume
  • You can also download the converted file.

Final Words: Digital marketers today need to realize that there is more than one way to present your idea. Some people just don’t like to go through huge content. It’d be so much better to give them an opportunity to go through your content the way they want to. This is what our text to audio converter is for. This tool allows them to go through large text-based content in the easiest way possible. The scope of this tool’s advantages is quite huge and it is up to you to figure out how you can make the most out of it. Use this tool and make your content more appealing and attractive.