The biggest challenge that an SEO expert has to face is to adapt to the new changes that search engines are bringing every day. Especially with Google, because of the recent massive advancements in the searching and indexing algorithms, the search engine had become quite intelligent. Ranking a website is not that easy now as it was back in the day. But just like any other systems, there are certain trends that are effective and if you follow them, you’ll get better results.
As the new year is approaching, SEO practitioners are wondering what are going to be the most dominating trends for 2019. It is always good to be prepared beforehand for what is about to come. Here are the top 7 SEO trends and practices that are going to dominate in 2017.
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1. Google Voice Search: The new face of Mobile Surfing
Analysts have predicted that by 2020, about 50% of the active devices would be using Voice Search for their queries. Google reports that there has been an enormous increase the voice search inputs. They say that about every 5th query on mobile devices is being made via voice search so it is safe to assume that Voice Search is going to be the new face of mobile surfing.
Now you need to think about ways in which you can use this technology to your advantage. This should definitely be a part of your SEO Strategy for 2019. One thing that you can do is to focus more on long-tail keywords because while doing a voice search this is more likely to be anticipate possible user queries.
2. Mobile First indexing
For 2019 you need to start focusing on mobile first approach for your SEO. It is obvious that most websites today are being accessed through smartphone devices, mainly because it is more convenient that using a desktop. Google has even introduced the mobile First indexing because of an enormous increase in the number of mobile searches and google index pages checker tool is used to determine whether the page is index or not. Meaning, if your webpage is only desktop based then the indexing is being done under normal conditions but if your webpage is desktop + mobile then the mobile index is also added which means that your webpage has a higher chance of getting indexed.
It is clear that Google would be deciding about the rank of your website by analyzing its mobile version. This doesn’t mean that the desktop-based websites are obsolete now, this just means that an optimized mobile based website has a higher chance of getting ranked on Google Search engine.
3. Featured Snippets
Feature snippets are a great of giving your users exactly what they need almost instantly. And there is nothing more important to Google then answering the queries to a user in the minimum time possible. Featured snippets are going to be a very important part for answering search queries in 2019. Features snippets basically display a smart portion of your website with the results of the user query. But for that to happen, your page needs to be extremely trustworthy for Google.
Putting question-answer sequences on your page and displaying information via tables is good way of making your way to featured snippets. You need to be creative about the content you put in and the way in which you display it in your website.
4. User Intent Optimization is going to be the major focus
Modern SEO is becoming more and more about user intent optimization rather than the search engine optimization. Every digital marketer knows that if they want their content i.e. products, services and information to reach out to the appropriate audience, then they need to find out what their audience is and how are they searching for the products that you are selling. User Intent Optimization is just a fancy term for the process of giving your targeted audience exactly what they need
User intent optimization is not about having popular keywords on your website, it is about having the right ones. Think of it in this way, consider yourself as the user of your website. Now, what keywords would you use to search the products that you are selling? This is the key factor that you need to keep in mind. There is no other way to do it. You need to take your time and research properly to see if your keyword is strong enough to attract your targeted audience.
5. Highly structured and organized content
Content is the king and this fact won’t be changing for a while as far as the future of SEO is concerned. Although Google has introduced many new algorithms but the fact still remains that Google analyzes content and check the relevancy of the content for indexing. Your content needs to be unique and relevant.
Content quality is extremely crucial. Having enormous paragraphs just to have more content on your page is not a good idea. You should always try to stay on topic and provide your audience with exactly what they need. The competition in Content marking is really high so it won’t be easy to some up with unique and high-quality content but if you manage to do that, this will give you a great edge over your competition. In 2019, focus on producing high quality, engaging content which adds more value to your focused audience as compared to your competitors.
What the future of SEO is going to be in 2019??
These SEO trends according to seo magnifier team are going to change drastically in 2019 and it only makes sense because of the huge changes that search engines are bringing every day. The trends that have been mentioned above are enough to give you a good start in 2019. One thing that you need to keep in mind is that website optimization is going to be all about producing relevant and enriching content that creates the best user experience. No old tricks and shortcuts would work now thanks to the new and powerful algorithms implemented by Search Engines. So, keep working hard and keep a close eye on changing trends as you continue your SEO journey this year.