SEO

How to Perform SEO Optimization In 2023?

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Search Engine Optimization refers to all strategies and techniques used to increase organic traffic to a website by enhancing its visibility on the search engine results pages. Most SEO campaigns aim to obtain placement on the top two to three-page search engine results as it is widely believed that most internet users hardly look past the first three pages.

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Major search engines use crawlers to search for and score websites on the internet based on their relevance to the search term. Placement on the results pages is determined by a website’s rank, considering variables such as content quality, link relevance and popularity, keyword density, and HTML codes.

How to Perform Search Engine Optimization?

Search engine optimization campaigns use both on-page and off-page optimization strategies and technical optimization to make websites prominent to search engines. On-page optimization involves enhancing the different elements of web pages, including content, page titles, images, videos, internal links and HTML codes. Off-page optimization pertains to strategies implemented outside of the website such as the development of external links from relevant websites that point to the website being optimized.

1. On-page Optimization

Many successful SEO campaigns usually involve the following on-site strategies to increase a website’s page ranking.

2. Website Content

Website content and backlinks are the primary factors determining a website’s natural search page ranking. Websites with fresh, relevant, original and updated content score higher on the search engine’s criteria. Current search engine algorithms place more importance on the quality of website content over other factors. Relevant and compelling content that draws traffic and engage users on the site can increase both the probability of making a conversion and the site’s search engine ranking.

3. Keywords

SEO campaigns are anchored on carefully selected relevant keywords that are strategically placed throughout the website at the optimum density to make the web pages more attractive to search engines. Keyword research and analysis are important steps in SEO success. The tactical placement of keywords within a web page helps search engine spiders in determining a page’s relevance to a particular search term.

An optimized site will normally contain keywords on the page title, the main heading, subheadings, page description, and the first paragraph of content.

4. Image optimization

On-page images and other multimedia materials add relevance scores to a web page is properly optimized for search engines. SEO techniques for images include using relevant words on the alt text, description, caption and file name. The image size is likewise optimized to avoid slowing down a site’s loading time.

5. Internal links

Internal links connect pages within the same domain. A properly structured internal linking structure is very useful in spreading site traffic and page ranking to different pages of a website. By providing visitors with easy access to relevant web pages within the website, a single visit can turn into an opportunity to send traffic to the linked pages.

6. Off-page Optimization

Off-site search engine optimization practices involve establishing relevant inbound links or backlinks, building site credibility, and developing social media presence.

7. Backlinks

In spite of the many changes in search engines’ algorithms, the quality and quantity of links coming into a site remain a very important factor in determining page rank. Sites with several relevant inbound links are most likely to rank well in natural searches. Popular sources of backlinks include important and popular blogs, directories and web listings, online press releases, vendors and clients’ sites, and interactive online tools.

8. Social Media:

Social media is another avenue for businesses to raise awareness for their brand, generate traffic and boost page ranking. Businesses can easily reach millions of people and spread their latest promotions and activities by using share buttons on the website and linking them to popular social media sites such as Facebook and Twitter.

9. Technical Optimization:

These SEO strategies by SEO Magnifier will also involve testing and improving the technical elements of a website. These normally include checking if the site has been indexed, finding and fixing broken links, and testing and optimizing website speed.

Best Images Optimization Tips for Search Engine Ranking In 2019

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With a drastic increase in visual content like images, graphics and videos, SEO is not about optimizing written content anymore. You also need to optimize images and other media if you want your website to rank on top of the search engines. Images and visual content has opened many new avenues for SEO marketers and it has offered Best Images Optimization Tips them another area to optimize their webpages. People prefer visual content to plain text because it is much easier to consume and besides, it is fun. So, if you can optimize your images for SEO, you have a better chance of attracting more traffic.

Here are some image optimizations that you should keep in mind while doing SEO of your website.   

Image Size Optimization

Image Size is the first thing that you need to keep in mind. You don’t want to upload images with big file size because that would compromise the loading speed of your website which is one of the website ranking factors declared by Google. But you also can’t sacrifice the image quality by uploading low-quality images.

So, you need to find a middle ground. The most commonly used image formats on the web are GIF, PNG and JPEG. It is recommended that you use PNG for images because it has reasonable compression rate plus it doesn’t affect the quality so much. JPEG is also good but you lose some details with this. The point is, you should always keep the image size close to the most commonly used standard. You can check out your competitor’s images for getting an idea.  

Use Appropriate Image Name

The filename is one of the hidden and most overlooked yet one of the most important images ranking factors. Using relevant names with images help search engines find content relevant to those images. This is where you put your main keywords within the image title and also in the alt attribute of your images.

It is also advised that you use reverent title for the image. For example, if it is a city landscape then it should be named appropriately rather then something like imag007.jpg. You get the idea. The point, image and the image title relevancy is important if you want to rank well on the search engines.    

Put Images on SEO Optimized Pages

If you have some already optimized webpages then it’d be better to pace images on those pages. These images would be more likely to get ranked and featured in Google’s featured snippets. You need to find out what pages are doing well in term of search engine rank i.e. which pages have reasonable page authority and then post your images on that page.

Along with page authority, domain authority also matters. If a page of your website is being ranked for quality content then try hosting some images on that page. This would drastically affect the rank of your website.

Use the Right Format

As we mentioned above, you need to use an appropriate format for your images. The formats that are most widely used are JPEG and PNG. JPEG offers high compression rates but it also the image quality. You might end up using some important details from your images. Besides, putting bad quality images on your webpage is probably not a good idea.

It is recommended that you use PNG format for your images. It has good compression rates and the immortal details and quality of your images is also preserved. In fact, this format is a standard used by over 90% if the websites. 

Content Wrapping

Make sure that your content is wrapped around the images that you are uploading. But make sure that the content that you are wrapping around your images is relevant to the images on your webpage. For example, the content that you right just before the image like “Following is the image of an animal” and then put a picture of a computer mouse then this probably would not work. Content relevancy matters and Google uses that content to determine whether it should rank your image or not.

Using Stock Images

The question about whether you should use stock images on your website or not has been a topic of debate for a long time now. Some people argue that it’d negatively affect the rank of your website. But we have found that it is not the case.

There is no impact on your ranking by using stock images. But there is another thing that you should probably be aware of. And that is, stick images are mostly generic. Meaning, you can find many similar images on many other websites. Your website uses its uniqueness if you use too many of these stock images and we all know that search engines prefer uniqueness. So there is no copyright issues with using stock images but they also won’t give you a lot of benefits.   

Image Popularity Drives More traffic

Unique, original and engaging images can drive a lot of traffic to your website. It is just like having engaging written content. If you have an image that is highly engaging then people would most likely share it and interact with it. What is happening here is your image is earning more and more links with each interaction and each share.

This could be a great source of traffic for your website. So the takeaway here is this, upload images that serve a purpose and that have a sense of uniqueness with them.  Only then you can get a higher rank on search engines in terms of images optimization.

Final Words:

Trends in SEO have changed drastically over the years. You can’t just hope to attract more traffic to your website by simply optimizing your written content. You also need to optimize other visual aspects of your website like images if you want better results. The above Images optimization guide should help you through the process of image optimization for search engines. For more SEO news, updates and tips, stay tuned with SEO Magnifier!        

How To Avoid Google Penalty In 2019

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With new updates being introduced every day, search engines are trying their best to provide their users with the best web surfing experience. Where these changes help improve user experience, they might affect the rank of your website or in case, might get it penalized. Today we are going to discuss to avoid Google penalty in 2019 be it happens. The Google penalty occurs when you don’t follow the guidelines provided by the search engines or you end up going against the rules defined by the search engines.

If you want your website to be safe from Google Penalty then you need to know what causes website penalization in the first place. There are two basic concepts when it comes to two website penalization. There is a concept called Spamming in which includes excessive an unnatural link building, comments spamming and stuff like that. Another thing is Google’s Algorithmic Updates. When Google introduces a new rule or policy that overrules the previously defined rules. You need to be aware of all of that if you want your website to be saved of Google Penalties.

Steps To Avoid Google Penalty In 2019

Following are some of the things that you should stop doing if you want to avoid getting penalized by Google.

Avoid Links Spamming

Link building is the heart of Search Engine optimization and one of the top ranking factors. If done in the right way, it can produce great results but if you try and go against Google’s link building guidelines and be ready to get penalized. One of the things that Google doesn’t like at all is the buying and selling of links. Google appreciates honesty and it expects the same from you. If you use false means like using paid links then it won’t be good for you website rank.

Here are some of the things that you should avoid doing when it comes to link building

  • Buying and Selling Links
  • Comments Link Spamming
  • Excessive Guest Posting
  • Irrelevant Links Exchange
  • Links Stuffed Content

You need to be moderate when it comes to your link building strategy. Try to keep it as natural as possible because if there is any kind of anomaly then Google is going to find out any way.

Create Rich and Unique Content

Coming up with unique content is not easy. Especially right now when there is literally limitless content about any topic that you can think of. This makes it quite hard to create unique content that would engage your visitors. But there is no other way. You need to do it any way. Creating unique content is all about creativity and discipline. If you think hard enough, you can come up with unique and rich content.

The number one thing that Google hates when it comes to content is plagiarism. Content stealing is wrong and Google takes it quite seriously. Most people get into the trap of following a shortcut and going for content stealing but you should know that it is the fastest way of getting penalized.

If you want your website to avoid getting penalized by Google then here is what you should

  • Consistently Create New Content
  • Avoid Content Spamming
  • Never, Ever publish copied or plagiarized content on your website

If you want to generate quality content automatically then you can use the SEOMagnifier paraphrasing tool for that purpose.

Stay Updated with Google’s Latest Algorithmic Updates

You cannot make yourself follow the rules if you don’t know what they in the first place. We are talking about the latest algorithmic updates that Google and other search engines keep bringing up every day. There have been many incidents in the past where people got kicked out by Google from the search engine rankings even though they didn’t do anything wrong apparently. Their only mistake was they didn’t keep themselves updated with the latest Google Algorithms.

Identifying Algorithmic penalties is quite hard because it not like general spamming penalties and you don’t even get notified about them. The only way you can find out about these penalties is if you keep track of the rank of your website. If it is dropping consistently then you might be doing something that is against Google’s quality guidelines. 

Avoid Negative SEO

Black hat SEO techniques are number cause of Google Penalty. If you are the kind of person who is not interested in under the hood website ranking details and don’t know anything about SEO then you’d probably hire some SEO agency for doing the optimization work. Make sure that they follow the standard SEO techniques and not illegal techniques like spamming.

For that, you first need to be aware of at least some of the basic standard SEO techniques so that you can monitor the work of your hired SEO Company. Most companies would simply just use false means like spamming. Make sure that your SEO team is flowing the latest, standard SEO techniques.  

Pay Attention to Comments Spamming

The number one most common thing that gets your website penalized is comments spamming. This includes both comments i.e. the ones that you do on other blogs and the ones that people do on your blog. Both these things are considered malicious by Google. Comment linking was a trend a few years back but since the new updates by Google, things have changed.

One way to avoid comment spamming is to only comment on forums that are relevant to yours. And for the comments on your forum, make sure to go through your comment section at least once and get rid of the comments that might seem like spam. There are better ways to earn links via commenting but whatever you do, avoid comment spamming at all costs.

Final Words: The SEOMagnifier’s above mentioned are the most common mistakes that beginners do that gets their website penalized. If you want to grow your website then make sure that you avoid spamming of all kinds at all costs and also, keep yourself updated with the new Google Algorithmic updates. You can only get a better rank if you play Google’s rules. And if you plan on using any shortcuts then you better prepare yourself for the consequences as well. That is it. For more details about latest Google’s penalty policy, stay tuned!  

5 Signs Why Losing Your Website Traffic In 2019

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It takes time to build a business website that gives you a reasonable return on investment. And once you are there, you expect things to stay this forever. But that is not how online businesses work. You need to keep yourself updated with the latest search engine trends about Why Losing Your Website Traffic if you want to maintain your website traffic. Many marketers have faced severe loss just because they did not keep themselves aware of the latest changes in the search engine algorithms and as a result, they end up losing a lot of their search traffic.

If you are facing the same problem then there is definitely something wrong with your SEO strategy. But first you need to find out what is causing the sudden decrease in your website traffic. Here are 5 signs that tell you that you are losing your website traffic.  

1.      Your Organic Traffic is Decreasing

The most basic way to check if your website visitors are decreasing is to do a traffic audit of your website. Head over to Google Analytics or other SEO audit tool and generate the report for the last few months. Now compare the results that you get and see if there is a gradual decrease in the number of people visiting your website. That should give you an idea if your search traffic is decreasing or not.

Another phenomenon that you need to watch out for is if you see a massive decrease in your search traffic overnight. This probably means that you have been using some unnatural or to be straightforward, false ways of generating search traffic. SEO world knows it as black hat SEO techniques. Spamming backlinks is the number one thing that you should watch out for. If you are doing anything like that then you should stop because it could get your website penalized.

Use our best free backlink checker tool to check the backlinks that are pointing towards your website.

2.      You are not Getting Expected Conversions

Generating conversions is the one of the most important things for any online businesses. This terms means converting your prospective customers to actual customers. Whenever an online business starts off, they have certain expected profit in mind that they’d get by a certain time. If you are not getting it then there is something wrong with your strategy.

 The number one reason you are not getting expected conversions is simply because people just can’t reach out to your business. There is not enough traffic on your website and the ones that are on it they don’t feel like becoming your actual customers. The thing that you need to do here is, you need to determine what you are doing wrong and then come up with a solution for it. The most common thing that keeps people from not visiting your website is lousy web design, especially that of the landing page. Take a look at the design of your website and make the required changes for getting more traffic.

3.      Your Content is Shallow and Repetitive

Quality Content is one of the most important ranking factors, everyone knows that. If you are not getting enough traffic to your website then it is a clear signs that your content is not good enough. You are using outdated content or simply you are just not putting any effort into it at all.

There are certain taboos that you need to be aware of when it comes to content. One of them is repetition. We understand that coming up with new content is hard and it is quote easy to unconsciously fall into the trap of repetition when it comes to content. Make sure that there is no repetition in your content.

Also, try to make your content keywords rich. If your content is engaging enough you’d automatically get more visitors to your website. People tend to share the content that resonates with them. So, write for your audience and not the search engines and you are good to go.      

4.      Not keeping track of Google’s Algorithmic Update

Your website traffic would decrease eventually if you show laziness and don’t keep yourself updated with the latest search engine updates. Many website faced severe search traffic problems just because they were not aware of the latest Algorithmic updates by Google. Improving user experience is Google’s top most priority and they’d do anything to ensure that there users get the best web surfing experience. That is exactly why they keep introducing new algorithms.

If you are not vigilant enough then you’d probably miss out on the important search engine updates that would ruin your current website rank. Just like the time when Google introduced the penguin update. This update massively hurt the websites getting search traffic from spamming or paid links. This happened for so many other updates by Google. So, if you are losing your website traffic then it is probably because you have missed some important algorithmic update by Google.  

5.      Careless Website Redesigning

Where outdated website design negatively hurts your website traffic, redesigning your website in the wrong way can also do the same. It could also be one of the reasons why you are losing your website traffic.

When you are doing a website redesign, you might mess up some previously functioning code which was keeping your website optimized. Not having that code would mean that your website is not updated and that would paint a negative picture of your website in the eyes of Google. So, you need to be extremely careful when redesigning your website because that really can undermine your search engine optimization efforts.

Wrapping Up

Most beginners find it hard to figure out what they are doing wrong that is causing them to lose their website traffic. If you are facing the same problem then the above mentioned are some of the pointers for you. You can start diagnosing the problem from here. For more SEO news and Updated, Stay Tuned with SEO Magnifier!     

14 Factors To Get Website Penalized in 2019

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Search Engines like Google always try their best to improve user experience by accurately responding to their queries. And for that, they keep coming up with new algorithms to serve their users in the best way possible. With the number of searches being made increasing every day, there is also a risk to the crucial and inherently genuine data. And in order to protect that data, Search Engines have laid out a ground set of rules. If you don’t follow the policy guidelines properly then get ready to be kicked out of the race or in Online World’s terms, get ready to be penalized.

14 Factors To Get Website Penalized in 2019

How To Get Website Penalized in 2019?

In order to avoid Google Penalties first, you have got to know what the boundaries are that search engines especially Google has defined. Here are 14 Factors Collected by SEO Magnifier team that might get you penalized.

1.      Bad Links

Bad or unnatural linking refers to the quality and quantity of links that are coming towards from your website and the ones that are going out of your site. This includes placing links in an unnatural fashion or connection to suspicious websites.

2.      Content Manipulation

Content Manipulation is related to all the tricks that you try to pull on search engines. This includes

  • Content Scrapping
  • Shallow Content
  • Content Spamming
  • Content Spinning
  • Automatically generated Content

These are just some of the content hazards that you need to watch out for. Violating these boundaries would surely get you penalized.      

3.      Keyword Stuffing

Keyword stuffing is about unnatural placing of the keywords in your content as well as the Meta Data of your website. Keyword stuffing was supposed to be one of the most commonly used SEO techniques but it has become totally obsolete now. And doing this could get your website penalized.

You can use our best meta tags analyzer tool to check your website’s Meta information for the signs of keywords stuffing and other anomalies that might affect your west negatively.

4.      Website Cloaking

Website Cloaking is a cheap and dangerous search engine manipulation technique that shows a different version of your website to the user and Google. But thanks to the latest algorithms being used by Google, cloaking is easily detectable and could get your website penalized. Google promotes honesty and it is advised that you stay honest in your approach as well. 

5.      Comments Spamming

Comment spamming through profile and forms commenting is extremely prohibited. Comment back linking is probably one of the fastest ways to earn backlinks but doing it in an unnatural fashion negatively affect your website.

6.      Piracy Takedowns

Pirated material on your website could get you panelized. When Google receives multiple privacy violation requests for a particular page then removing the content is one thing, Google could also penalize your website. Always try and respect the copyright of the material that you are planning on sharing.

7.      Overdoing it with Anchor Text

Overusing anchor text to maintain page authority was normal a few years ago but since the penguin update, this is also extremely prohibited. And it makes you eligible for Google Penalty.

8.      Slow Responsiveness

Your website’s loading speed as well as the responsiveness also determines whether it gets taken down by Google or not. If your website is taking too much time to load then it’s only a matter of time it gets taken down by Google.

9.      Poor Mobile Design

Since Google already has introduced Mobile First Indexing which states that the website performing well on mobile devices would be given the priority over the websites which don’t have a mobile browser version, not having a well optimized mobile version of your website would negatively affect your website’s ranking. 

10. Availability of sitemap data

If you haven’t submitted and don’t regularly update your sitemap data to Google then it could get you a Google penalty anytime. Google analyzes the sitemap data that you submit to Google via webmaster tools to schedule the crawling process of your website and in turn the indexing of your website.  Make sure that your sitemap data is regularly updated and sent to Google.   

11. Paid Linking

Buying fake links for your website might benefit you in the short term but could severely affect your website in the long run. Google always prefers organic traffic that comes to your page for determining your rank. Paid links are just there for the money and have no intentions of staying there. Once the initial effect lifts off, your website would start to de-rank and might get taken down. 

12. Plagiarized Content

Content Plagiarism is one of the most hated things by Google. Stealing someone else’s work and then showing it as your own is morally wrong and punishable. This is what the search engines believe as well. Whatever you do, don’t ever resort to plagiarizing content unless you want to get penalized, you can use the best online plagiarism checker tool analyze the plagiarized content to avoid the duplicate content penalty.  

13. Penguin

Penguin is a link analysis algorithm that is developed by Google to analyze the quality, quantity and frequency of the links that are coming in and going out of your website. This algorithm is quite powerful and tricking it is almost next to impossible. Make sure you don’t do any suspicious activity while building links or prepared to get caught by the penguin.

14. Website Continuously Timing out

If your website keeps timing out then it is only a matter of time it gets penalized. There could be many reasons for slowing down like poor website design with many, many ads that make it hard for your website to load up. Whatever the reason may be, you need to do a serious reevaluation of your website’s performance if you want to maintain your rank.      

Final Words: Search Engines expect that you respect their policies. If you try to go for the work-arounds then you can get in a boatload of trouble. That is because tricking Search Engines is not as easy as it once was. With updates in the Google algorithms for analyzing links and local search queries etc. it is quite hard to play games with search engines.

The best way to maintain trust with Google and other search engines is to stay honest in your approach. And if you don’t stay honest then website penalization is the only option left for Google and other search engines. 

Beginner’s Guide to On-Page and Off-Page SEO

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Welcome to the beginner’s guide to on page and off page SEO. In this beginner guide to On-Page and Off-Page SEO, I’ll tell you the basic differences between on page and off page SEO and how you can use these SEO techniques to produce the results that you want.

Beginner’s Guide to On-Page and Off-Page SEO

Knowing about basic SEO is the first step towards becoming a top-ranked businessman in the online world. The success of any online forum is not just about the content now, it has become a game of strategies and people, who accurately execute their strategies, win. Without SEO, your blog would be lost in the stream of millions of similar or better web pages. So, let’s see what both these terms are all about.

What is On-Page SEO?

As the name suggests, On-Page SEO is all about what is on your page. It is a technique in which you basically focus on the items on the individual pages on your website and try to optimize them as much as you can. These items may include the underlying code of your page as well as the content f your page. You need to optimize these things so that your visitors won’t have to face any kind of lag while surfing your page.

But how does it affect your rank in Search Engine Result pages (SERP’s)?  Well, the best way to explain is, On-Page is what you would call “adding value to your forum”. By making it error free and easy to surf, you are increasing its trustworthiness in the eyes of the Google and other search engines. On-Page is all about focusing on the performance of your website by optimizing the stuff that is on your page i.e. website. Here are some On-Page SEO factors that you must consider for optimization

  • Title Tag and Meta Description Optimization
  • Standard URL length
  • Research Common user’s search intent
  • In-Depth Keyword Research
  • Headings Optimization as per your targeted keyword
  • Page loading Speed Optimization 
  • Use of quality content
  • Use of Videos and Images
  • Inbound Links optimization
  • Content Relevancy is extremely important as per Google Reports

Some of these terms might be confusing for you, but don’t’ worry; with a little research you should be able to understand all of it. This was just to give you a head start on your journey to becoming an expert in SEO.

What is Off-Page SEO?

Off-Page SEO is all about optimizing the factors that are outside of your page to increase your website’s trustworthiness and authority. It is related to building quality links and generating leads to your website. This should be done on a regular base because new quality links are always preferred by search engines.

In off-Page SEO, you are pretty much dependent on other pages to rank your website. What this means is, you make connection with authoritative websites via back linking so that you can attract a bigger audience. Off-Page SEO includes generating leads via Social Media forums or Social Bookmarking websites.

Another trend that is pretty much in right now is influencer marketing. If you don’t know about it, it is a powerful technique in which you get someone with great influence to say something about your business, thus giving you better chances at getting more traffic. Link building is the most important factors of Off-Page SEO. Let’s briefly review some of the factors that you need to consider for Off-Page optimization.

Off Page SEO Elements

  • Creating Quality backlinks (best backlinks maker)
  • Generating leads via Social Media and Social Bookmarking etc.
  • Strategically using Influencer Marketing
  • Images, audios and videos submission
  • Creating links via Comments linking guest posting etc.
  • Creating quality content that can be shared on different sites
  • Making use of Question and Answer forums like Quora etc.
  •  Using Profile creation sites to create links to your website

Where On-Page SEO determines how your websites performs in terms of loading speed and other factors, off-page SEO works to increase your website’s trustworthiness. There is no choosing between these techniques because it is an equal combination of both that makes your site rank well in the search engines.

Final Thoughts: Effective SEO strategy is what you need to take your business to another level. And coming up with a good enough strategy requires that you put in the time and get yourself acquainted with the ins and outs of SEO. Also, SEO is an ever-evolving filed so; you also need to keep yourself updated with all the recent SEO trends.

The bottom line is, make sure that all the SEO factors, whether it be On-Page and Off-Page proudly collected by SEO Magnifier officials for our audience, are all relevant and on point to your business. That’s what would take you higher in the SERPs while maintaining your trustworthiness.

How to Write Content That People Would Like To Read

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Content Marketing is an intrinsic part of every Digital Marketing Strategy. The type of content that you put on your website, can either make or break its search engine reputation. Writing unique content is no walk in the park, especially now when there are tons of articles and researches being already available online about almost any topic that you can think of. But still, the fact remains that you need unique content and without it, your SEO strategy is incomplete.

How to Write Content That People Would Like To Read

If you are new to content writing and you don’t know how to write high quality content then stick with me. I’ll show you how to write 100% unique, Plagiarism Free content that people would want to read.

Always Follow your Own Writing Style

When you are starting off with writing content, it is a very common mistake to imitate the best ones out there. Yes, it is good to study different writing styles but copying them is not a good idea at all. In fact, when you are copying someone else’s writing style, you’ll need to do extra hard work because one, you are paraphrasing the content and two, you are also trying to copy that particular writing style.

Also Read: 5 SEO Ideas That can Surely Boost your Rank in SERPs

Things would be a lot easier if you follow your own writing style, the one that you feel most comfortable with. So, the takeaway here is this, figure out what your writing style is and then follow that.

Use Paraphrasing and referencing

Writing SEO content is quite a tedious task these days mainly because there is so much content available online on every single topic that you can think of. So, it is hard to find unique topics, the ones that you can centre your content around. This is where paraphrasing comes into play. You take a piece of writing and then you try to translate it on your own words. You need to have an excellent vocabulary to pull that off.

You can also use our free online paraphrasing tool to generate paraphrased content for your website.

Brainstorm your Ideas and research multiple resources

When you are writing about a particular thing, it is very easy to get distracted by the smallest of things like what idea are you going to write about and the points that you are going to cover in it. If you don’t know anything about your topic beforehand then it is almost impossible to come up with quality content.

Helpful resource: Ultimate Guide To Paraphrasing Tool

So, take some time, sit down, relax and brainstorm but the ideas that you plan on covering. It’d be better if you write everything down. Pick one idea from the list of your thoughts, put it at the top of the page and then write relevant topics that come under that idea. Also, always research multiple resources to get the best idea about the topic at hand.   

Make it personal

It is important that you use a writing style that directly that engages your readers. Using a conversational writing approach is highly recommended. In this approach, you directly address your readers by using terms like “You”. Try to make your content as meaningful as you can. Don’t dabble and try to focus on one point at a time. Especially when you have large amount of content to write, it is easy to get distracted. So, try to avoid that trap and always stay on point.

Focus on One keyword at a time

The very first step towards SEO is to find out your user intent and then going after that. What this means is you find out what keywords are people putting into the search bars and then writing content around those keywords. You can use different keyword research tools to generate keywords for you. And the next step is to write content relevant to those keywords.

It is important that you write content relevant to those keywords. Don’t try to cover a huge number of topics all at once. Pick one thing and then do it properly before going onto the next one.

Proofread for at least once

This is probably the most underrated concepts. No matter how great you write, there is always a risk for mistakes. In fact, that is how you learn and improve. Mistakes help you improvise but only if you can catch them. And you do it by revising and proofreading your content. Once you are done writing, make sure to go through your content at least once. Look closely and try to find out your grammatical and structural mistakes.

It is crucial that you proofread at least once. It’ll help you find out the areas that you are not good at and then you can start improving yourself in those areas.

Use Plagiarism Detection tools

Once you are done writing your content then it is always better to check it for plagiarism. Because where unique content is good for your website, plagiarized content is extremely dangerous. In fact, your website could get penalized for it. So, it is always better to check your content for plagiarism.

There are many plagiarism checker tools online that you can use but most of them don’t work right. You can use our free advanced Plagiarism Checker tool to generate an in-depth plagiarism report for your content.

And Finally, …

According to the SEO Magnifier team Writing online content is not an easy task and sometimes it’d take you hours just to brainstorm ideas about your content let alone writing about it. But, like any other skill, writing also requires practice. You need to get acquainted with different writing styles and find the one that works best for you. Sometimes, your writing style would depend upon the context of your targeted keyword so that’s why you need to get familiar with different approaches to writing a particular thing.

And finally, don’t forget to proofread your content and also try to make it 100% plagiarism free by using our free Plagiarism Checker tool.

How to make the maximum out of your Link Building Strategy in 2019

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Link Building is an intrinsic part of a Complete SEO strategy. It is simply not possible to get a higher rank on Search Engines without building quality links. You probably know how important link building is otherwise you wouldn’t be here. Still, if you don’t know anything about it then don’t worry, we’ll tell you what it is and how you can use it to your advantage.

Why do you Link Building Strategy in 2019?

Link Building is all about creating links that direct people towards your website. This is a way of attracting traffic towards your website. There are many ways to do that. Some are legal and some not i.e. they can get your website penalized. In short, this is a technique which is meant to increase the quality and number of links linking to your website.

Link Building Strategy in 2019

But why do you need it? The answer is pretty simple. You need backlinks because it is one of the biggest ranking factors for search engines like Google. The more quality backlinks your website have the greater would be your online visibility, thus giving you a higher rank in search engines.

Backlinks increase the authority of your webpage in the eyes of Google. When Search Engines find quality websites linking to yours, it increases your websites trustworthiness which makes it easy for search engines to index your webpage.

Link Building is probably the most important SEO skill that you can learn in 2019. But it is not that easy. You need to know the difference between quality and bad links because they both have their own impact. Here is how you can make the maximum out of your link building strategy…

Identify High Quality Links

Identifying quality backlinks should be the first your checklist. This simply involves finding out what links have the potential to give the most traffic and then focusing on those links. You also need to look out for Spam and bad backlinks because they can severely affect your website. It can also get penalized so identifying quality backlinks is extremely crucial.

Quality Backlinks Checklist

  • Links Should be Organic
  • Page and Domain Authority
  • Links Should be Unique and relevant
  • Number of Internal links
  • Standard use of anchor text 

Also, check out our free instant backlink maker tool to easily generate quality backlinks for your website.

Internal Link Building

Internal Links are links that are on your website and they link to the different pages on your own website. Creating internal links is just as important as building inks to other websites. The best things about internal links is you have total control over them. You can put them wherever you want to. This doesn’t mean that you should stuff your webpage with these links. Your job is to put them at the most appropriate place. Here are some advantages of internal link building

  • Introduces Google to different pages on your website
  • Gives Google more content to analyze and index
  • Keeps web crawlers busy with your website
  • Backlinking via Testimonials and Product Reviews

Creating links via Testimonials and Product Reviews comes under Business to Business Marketing. It is a great way of earning quality backlinks. Testimonials are about giving a company some kind of testimonial statement about their business. This open up new doors for your business in turn.

Product reviews are also a great way to earn backlinks. You write product views for a company and they in turn give you a place in their websites.

Link Building Via Influencer Marketing

Influencer Marketing is a great way of earning quality backlinks. When you want massive results in less time, influencer marketing is the way to go. Influencer Marketing is all about getting a person or a company with a huge influence on your targeted audience and then having them say something about your business on their forum. It increases your trustworthiness in the eyes of your prospective customers who have the potential to do repeated purchases. Here is what you need to consider when looking for an influencer marketing opportunity

  • Influencer Should be interested in your product
  • They must know about your business
  • Paid Influencing is not a good idea
  • Broken Links Building

Broken link building is a smart way of creating links for your website as well as earning backlinks for other websites. This method is based on doing simple research about a particular page. There are many tools and extensions that you can use to analyze the links linking to a website. You identify links that are broken and not working and then you replace them with new and fresh links.

You can take this a step further and analyze other relevant pages for broken links and then let them know about them. This is great for doing a better positioning of your page. You can also offer them to replace their broken backlinks with your fresh content containing backlinks to your website.  

Build Quality Links via Guest Posting

Guest posting is one of the most commonly used ways to earn backlinks. It is quite simple, you write an articles, out a link to your website in the appropriate place and then post it on someone else’s website. But why would they allow you to post? They probably won’t but some might. The thing is, you need to research and look for such guest posting opportunities.

Guest posting is a great way of going about generating backlinks. Even if you have to pay for it, if the site has a reasonable Page authority then it is not a bad idea at all.  

Final Words: A few years ago, many people started believing that link building is as good as dead. Until recently when Google announced that Quality Backlinks is the top ranking factor for them. Link building is important and if you do it wisely, it can take your business to a whole new level. And also, link building techniques have evolved a lot over the years so you need to keep yourself updated with all the latest ways of building quality links. SEO Magnifier mentioned some of those methods in this article so that you won’t have to look out for them yourself. We might add more to this in the future so till the, stay tuned!  

How to make the most out of your Social Media Marketing Efforts in 2019

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Social Media Marketing is probably the best way to engage your audience in real time. That’s why almost every new business is trying to focus n creating a strong social media presence. In fact, Social Media Marketing has become an intrinsic part of every digital marketing strategy.

With that being said, how do you make the most out of this incredible marketing opportunity? Social Media is everywhere, so if you can’t find a way to reach out to and engage more prospects, your competition definitely will. Here, are the things that you need to do to get best results with your Social Media Marketing strategy in record time.

Identify and Clarify your Ultimate Goals

You need to be absolutely clear about what you want out of your social media campaign. Setting up goals is the basic building stone of an effective Social Media Marketing strategy. What is it that you are going after? Is it making more sales? Is it increasing brand awareness? Is it doing a better positioning of your brand or do you simply want to entertain your audience? These are all valid examples of social media goals.

Once you figure out what to do, the next step is to create a plan that helps you get to your goals.  

Identify your audience and Connect with them

Identifying your audience is important. You can’t sell teenage products to adult or senior customers. You need to find out what kind of audience would be the most appropriate for your products and how can you get to them.

You also need to figure out ways to meaningfully engage your customers. And that is also as per the age group of your targeted audience. Meaning, you’ll have to find different ways to engage audience under 20 and the ones that are 20 or 30+. You can’t have the same thing for both because there interests would probably be radically different. That’s what “researching your audience” all about.

Try out different types of Content

Social Media platforms like Facebook, Instagram, and LinkedIn etc. have introduced some pretty impressive ways to engage more people. What made Instagram Cross 1 billion users in such a short amount of time? They found new ways to engage audience of every age group. This is mainly because social media platforms have introduced some pretty exciting and fun ways to express your ideas and thoughts.

Business promotion through Facebook Pages and groups and also via Facebook ads has greatly influenced many businesses in a good way. And now with Facebook live, you can interact with your audience in real-time. This is a great opportunity and you need to make the most out of it. Instagram has also introduced some new features for businessmen to promote their businesses. Make sure to use all kinds of content representation and find out what your audience likes the most.  

Audience engagement is all that matters

This is the only way to boost your sales. You need to actively and sincerely engage with your audience. Audience engagement is all about interacting them in such a way that makes it impossible for them leave your forum. The longer they stay with you, the better your chances would be of getting more sales.

You are struggling to create engaging social media content for your brand. Most of the time, you just don’t have the time or resources to design beautiful social media posts.

Use Adobe advertisement design to create stunning social media content in just a few clicks!

Here are some tips about active customer engagement.

  • Find out what they want and then give them exactly that
  • Identify a general problem and try to solve it
  • Don’t sugar coat things, be straightforward
  • Be sincere and care about your audience
  • Don’t be fake, they’ll know it right away
  • Try out different type of content to see what works best for you

Identify your core Performance measuring matrices

One thing that makes a digital marketer successful is that they constantly evaluate themselves. But the one thing that separates an Excellent Digital Marketer from an average one is, they have definitive performance measuring standards. They know exactly what they want and how to get there. Some basic examples of Performance measuring matrices would be

  • Number of Social Clicks i.e. engagement
  • Social Media presence and reach
  • Number of likes and share
  • Brand mentioning
  • Conversion rates

These are some pre-established goal that a successful social media marketer might go out for.  

Keep a Content Calendar

Having a content calendar is really important. A content calendar is nothing but a schedule for the content that you are going to post or share with your audience on daily, weekly or monthly bases.

A content calendar cuts your product promotion worries to half. Meaning, you research everything beforehand like what topics are you going to cover in a specified time frame and the type of content that you are going to share. This allows you to focus on one thing at time making things a lot less overwhelming for you.

Sometimes you might need to rewrite some content. You can use our free online paraphraisng tool for that. This tool will help you create quality content with little effort.

Find out what’s not working and improvise

Figuring out what’s working and what’s not is the best way to become a good digital marketer. This journey is definitely not easy at all. In fact, you are obviously going to face some difficulties and failures during your journey. But overcoming all of that would make you good at it. The only thing that matters is that you don’t give up and keep learning from your mistakes. This will allow you to tweak your strategy and do necessary improvisations.

Wrapping Up

According to SEO Magnifier Studies and experience the Social Media Marketing can take your business to a whole new level. But in order to do that, you need get acquainted with all the social media features and figure how you can use them to your advantage. Social Media forums like Facebook and Instagram have introduced some pretty impressive features and some of them are especially dedicated for online businesses like Facebook Ads.

The best way to be successful in the online world is to remain flexible in your approach. There is no telling when a certain Social Media Marketing strategy might fail so it is always wise to be ready to embrace whatever new change comes in.

5 SEO Ideas That can Surely Boost your Rank in SERPs

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When it comes to SEO, using the right strategy is the defining factor. You can try as hard as you want, if you don’t know what gives you the edge over your competition, there’s no way you can catch up to them, let alone beating them. One right strategy can save you months of effort.

And in today’s competition driven market, effective Time management is all that matters. Every second counts and you need to make the most out of it.

You may also check out the best rewording tool and the best paraphrase tool to generate unique and quality content with a few clicks.

5 SEO Ideas That can Surely Boost your Rank in SERPs

No matter how successful you are, my guess is you want more otherwise you wouldn’t be reading this right now. So let’s go on with it. We’ll walk you through 5 SEO ideas that can surely to boost your rank SERPs.

Effective Competitor Analysis can give you incredible leverage:

You know how in the old days the armies used to spy over their enemies to find out what they are up to so that they can counter them or find ways to beat them in their own game. Although the world is more civilized now, there are still situations where you need the same old methods. The correct term here would be the competition analysis. You need to carefully analyze what your opponent is doing that’s making them rank well and then try to do it even better than them.

Analyzing your competition means that you consider every single thing that they are doing, the better you do it, the better would be your counter strategy. You need to find out things like

  • What keywords they are going for?
  • What kind of content they are using?
  • How much they are spending and where?
  • How’s their Social Media Campaign?

You also need to use different keyword research tools for that. The reports generated by these tools would give you details like domain authority, page authority and even number of inbound links. That should give you a good enough idea about what you need to do from that moment on. Copying other strategies might not sound cool but if you want to get better results in less time, this is the way to go. You can use our best keywords rank checker tool to check the rank of a particular keyword.

Create content that stands out:

Creating content isn’t that big of a deal. Creating quality content sure is. But what does quality content even mean? How can you measure that? Well, it’s simple. The quality content is the kind of content that makes you stick to reading or viewing it. You just can’t skip it because it is just that good. So, next time when you are going through any kind of content, try and see if it makes you stay or not. If it does then it probably has something meaningful in it. The next step is for you to figure out what that thing is and then you try to incorporate it in your content. You can also use our best free paraphrasing tool to automatically create stunning content for your website.

Use Google Webmaster Tools:

Keeping track of the performance of your website is really important. This includes regularly checking that the On-Page components of your website are working like they should. This is quite a tedious task but Thanks to Google, they have made it a whole lot easier. If you are haven’t registered your website with Google Webmaster tools then you should do it right away. This is free service provided by Google which allows you to evaluate and maintain your search engine position.

Google Webmaster Tools

GWT helps you find out how Google is seeing your website. Here is what it tells you about your website

  • The most popular searches that make your website rank well
  • Other Websites that are linking to yours
  • How your mobile website is performing
  • What queries are bringing in most traffic  

Leveraging Via Social Media:

If so social media marketing is not the part of your SEO strategy then you have no chance of coming in top because literally everyone else is doing it. Social Media Platforms like Facebook now have engaged audience of all ages. Which means that you have a target audience now that is bigger than ever? Absolutely yes, and you should definitely consider using it to your advantage.

 Social Media platforms allow you to interact with your audience in a more direct way. Also, search engines always rank those sites better who they consider more trustworthy. And how do you gain their trust? You do it by linking your website to social media platforms. If you are active on social media and your social media accounts are regularly updated then this makes you look good in the eyes of search engines.

Focus on Optimizing On-Page Components of Your Website:

Make sure that all the On-Page components of your website are all up-to-date and working the way they should. The components that you specifically need to look out for are

  • Page load speed
  • Title tag and meta description optimization
  • Inbound Links optimization
  • Content Relevancy is extremely important as per Google Reports
  • URL structure

There is a lot more to On-Page SEO that what you see here. This was just to give you a head start. On-Page SEO is basically about all the things that are on your website. You need to optimize all of those things to give your users the best website visiting experience. Off-Page SEO helps attract more audience to your website, and once they are here, the rest is up to your On-page efforts. That’d decide whether you can make them stay on your forum or not.  

Conclusion: According to SEO Magnifier studies, The SEO is a huge field and there is no telling when a certain strategy might fail. So, you always need to stay flexible in your approach but most importantly, learn and improvise. When you keep yourself updated with all the recent trends then you start seeing a pattern in things like what can give you the edge. Your intuition becomes stronger and in that is your power.