Content paraphrasing is the skill to express someone else’s ideas or writings in your own words. This is an important skill to learn because honestly, it is quite hard to find new content and ideas to write about as the internet is full of similar content and researches.
You are just one click away to a library of hundreds of similar articles and papers that are somehow related to your topic. So, the bottom line is, there is nothing new from an SEO expert’s point of view as far as the type of content is concerned.
It is even more troublesome for online businessmen because you can see almost identical products on multiple forums with almost the same product descriptions. It makes sense to use similar content as per the product features. So, there is a great need for people having skills with paraphrasing because they are the ones who can help you produce content that is rewritten in such a way that there are no copyright issues. And believe it or not, it doesn’t matter what kind of website you own, you do need to have unique content on your forum.
Things to keep in mind while paraphrasing…
Read the content over and over again so that you fully understand the idea behind the content
Take a blank piece of paper and write down important key points about the content
Try to change the sentence structure and adjust it to your own writing style
Using just synonyms is not enough. Make sure to translate everything in your own words
Use enriched vocabulary
Use citations at appropriate places
Compare your writing with the original
Benefits of Paraphrasing:
Helps you look at things in a new light
Saves you time and effort
Helps avoid copyright issues
Helps write plagiarism free content
Online Paraphrase Tool:
You can also use our best paraphrasing tool 2019 to automatically create paraphrased content for your website. This tool is absolutely free to use and works quite well. Paraphrasing manually is good but it is time-consuming and considering the competition in the online world, time is your biggest asset. Just focus on other SEO factors of your website and leave content paraphrasing to our free tool. We assure you that the content created with this tool would be high quality and 100% unique.
Conclusion: As the SEO Magnifier Stated that Content Paraphrasing is an important skill because it allows you to look at things in a new perspective. This gives you a better understanding of the same content that has been written over and over again. And you can use this skill to craft your own content that is 100% plagiarism free with no copyright risks.
If you are don’t feel like going through the process of paraphrasing then you can always hire a professional for it. Alternatively, you can use our free Paraphrase Tool. Whatever you decide to do, the takeaway is this; “Paraphrasing” is an essential Skill to learn for every online business.
Link Building is an intrinsic part of a Complete SEO strategy. It is simply not possible to get a higher rank on Search Engines without building quality links. You probably know how important link building is otherwise you wouldn’t be here. Still, if you don’t know anything about it then don’t worry, we’ll tell you what it is and how you can use it to your advantage.
Why do you Link Building Strategy in 2019?
Link Building is all about creating links that direct people towards your website. This is a way of attracting traffic towards your website. There are many ways to do that. Some are legal and some not i.e. they can get your website penalized. In short, this is a technique which is meant to increase the quality and number of links linking to your website.
But why do you need it? The answer is pretty simple. You need backlinks because it is one of the biggest ranking factors for search engines like Google. The more quality backlinks your website have the greater would be your online visibility, thus giving you a higher rank in search engines.
Backlinks increase the authority of your webpage in the eyes of Google. When Search Engines find quality websites linking to yours, it increases your websites trustworthiness which makes it easy for search engines to index your webpage.
Link Building is probably the most important SEO skill that you can learn in 2019. But it is not that easy. You need to know the difference between quality and bad links because they both have their own impact. Here is how you can make the maximum out of your link building strategy…
Identify High Quality Links
Identifying quality backlinks should be the first your checklist. This simply involves finding out what links have the potential to give the most traffic and then focusing on those links. You also need to look out for Spam and bad backlinks because they can severely affect your website. It can also get penalized so identifying quality backlinks is extremely crucial.
Internal Links are links that are on your website and they link to the different pages on your own website. Creating internal links is just as important as building inks to other websites. The best things about internal links is you have total control over them. You can put them wherever you want to. This doesn’t mean that you should stuff your webpage with these links. Your job is to put them at the most appropriate place. Here are some advantages of internal link building
Introduces Google to different pages on your website
Gives Google more content to analyze and index
Keeps web crawlers busy with your website
Backlinking via Testimonials and Product Reviews
Creating links via Testimonials and Product Reviews comes under Business to Business Marketing. It is a great way of earning quality backlinks. Testimonials are about giving a company some kind of testimonial statement about their business. This open up new doors for your business in turn.
Product reviews are also a great way to earn backlinks. You write product views for a company and they in turn give you a place in their websites.
Link Building Via Influencer Marketing
Influencer Marketing is a great way of earning quality backlinks. When you want massive results in less time, influencer marketing is the way to go. Influencer Marketing is all about getting a person or a company with a huge influence on your targeted audience and then having them say something about your business on their forum. It increases your trustworthiness in the eyes of your prospective customers who have the potential to do repeated purchases. Here is what you need to consider when looking for an influencer marketing opportunity
Influencer Should be interested in your product
They must know about your business
Paid Influencing is not a good idea
Broken Links Building
Broken link building is a smart way of creating links for your website as well as earning backlinks for other websites. This method is based on doing simple research about a particular page. There are many tools and extensions that you can use to analyze the links linking to a website. You identify links that are broken and not working and then you replace them with new and fresh links.
You can take this a step further and analyze other relevant pages for broken links and then let them know about them. This is great for doing a better positioning of your page. You can also offer them to replace their broken backlinks with your fresh content containing backlinks to your website.
Build Quality Links via Guest Posting
Guest posting is one of the most commonly used ways to earn backlinks. It is quite simple, you write an articles, out a link to your website in the appropriate place and then post it on someone else’s website. But why would they allow you to post? They probably won’t but some might. The thing is, you need to research and look for such guest posting opportunities.
Guest posting is a great way of going about generating backlinks. Even if you have to pay for it, if the site has a reasonable Page authority then it is not a bad idea at all.
Final Words: A few years ago, many people started believing that link building is as good as dead. Until recently when Google announced that Quality Backlinks is the top ranking factor for them. Link building is important and if you do it wisely, it can take your business to a whole new level. And also, link building techniques have evolved a lot over the years so you need to keep yourself updated with all the latest ways of building quality links. SEO Magnifier mentioned some of those methods in this article so that you won’t have to look out for them yourself. We might add more to this in the future so till the, stay tuned!
Social Media Marketing is probably the best way to engage your audience in real time. That’s why almost every new business is trying to focus n creating a strong social media presence. In fact, Social Media Marketing has become an intrinsic part of every digital marketing strategy.
With that being said, how do you make the most out of this incredible marketing opportunity? Social Media is everywhere, so if you can’t find a way to reach out to and engage more prospects, your competition definitely will. Here, are the things that you need to do to get best results with your Social Media Marketing strategy in record time.
Identify and Clarify your Ultimate Goals
You need to be absolutely clear about what you want out of your social media campaign. Setting up goals is the basic building stone of an effective Social Media Marketing strategy. What is it that you are going after? Is it making more sales? Is it increasing brand awareness? Is it doing a better positioning of your brand or do you simply want to entertain your audience? These are all valid examples of social media goals.
Once you figure out what to do, the next step is to create a plan that helps you get to your goals.
Identify your audience and Connect with them
Identifying your audience is important. You can’t sell teenage products to adult or senior customers. You need to find out what kind of audience would be the most appropriate for your products and how can you get to them.
You also need to figure out ways to meaningfully engage your customers. And that is also as per the age group of your targeted audience. Meaning, you’ll have to find different ways to engage audience under 20 and the ones that are 20 or 30+. You can’t have the same thing for both because there interests would probably be radically different. That’s what “researching your audience” all about.
Try out different types of Content
Social Media platforms like Facebook, Instagram, and LinkedIn etc. have introduced some pretty impressive ways to engage more people. What made Instagram Cross 1 billion users in such a short amount of time? They found new ways to engage audience of every age group. This is mainly because social media platforms have introduced some pretty exciting and fun ways to express your ideas and thoughts.
Business promotion through Facebook Pages and groups and also via Facebook ads has greatly influenced many businesses in a good way. And now with Facebook live, you can interact with your audience in real-time. This is a great opportunity and you need to make the most out of it. Instagram has also introduced some new features for businessmen to promote their businesses. Make sure to use all kinds of content representation and find out what your audience likes the most.
Audience engagement is all that matters
This is the only way to boost your sales. You need to actively and sincerely engage with your audience. Audience engagement is all about interacting them in such a way that makes it impossible for them leave your forum. The longer they stay with you, the better your chances would be of getting more sales. Here are some tips about active customer engagement
Find out what they want and then give them exactly that
Identify a general problem and try to solve it
Don’t sugar coat things, be straight forward
Be sincere and care about your audience
Don’t be fake, they’ll know it right away
Try out different type of content to see what works best for you
Identify your core Performance measuring matrices
One thing that makes a digital marketer successful is that they constantly evaluate themselves. But the one thing that separates an Excellent Digital Marketer from an average one is, they have definitive performance measuring standards. They know exactly what they want and how to get there. Some basic examples of Performance measuring matrices would be
Number of Social Clicks i.e. engagement
Social Media presence and reach
Number of likes and share
These are some pre-established goal that a successful social media marketer might go out for.
Keep a Content Calendar
Having a content calendar is really important. A content calendar is nothing but a schedule for the content that you are going to post or share with your audience on daily, weekly or monthly bases.
A content calendar cuts your product promotion worries to half. Meaning, you research everything beforehand like what topics are you going to cover in a specified time frame and the type of content that you are going to share. This allows you to focus on one thing at time making things a lot less overwhelming for you.
Sometimes you might need to rewrite some content. You can use our free online paraphraisng tool for that. This tool will help you create quality content with little effort.
Find out what’s not working and improvise
Figuring out what’s working and what’s not is the best way to become a good digital marketer. This journey is definitely not easy at all. In fact, you are obviously going to face some difficulties and failures during your journey. But overcoming all of that would make you good at it. The only thing that matters is that you don’t give up and keep learning from your mistakes. This will allow you to tweak your strategy and do necessary improvisations.
According to SEO Magnifier Studies and experience the Social Media Marketing can take your business to a whole new level. But in order to do that, you need get acquainted with all the social media features and figure how you can use them to your advantage. Social Media forums like Facebook and Instagram have introduced some pretty impressive features and some of them are especially dedicated for online businesses like Facebook Ads.
The best way to be successful in the online world is to remain flexible in your approach. There is no telling when a certain Social Media Marketing strategy might fail so it is always wise to be ready to embrace whatever new change comes in.
When it comes to SEO, using the right strategy is the defining factor. You can try as hard as you want, if you don’t know what gives you the edge over your competition, there’s no way you can catch up to them, let alone beating them. One right strategy can save you months of effort.
And in today’s competition driven market, effective Time management is all that matters. Every second counts and you need to make the most out of it.
No matter how successful you are, my guess is you want more otherwise you wouldn’t be reading this right now. So let’s go on with it. We’ll walk you through 5 SEO ideas that can surely to boost your rank SERPs.
Effective Competitor Analysis can give you incredible leverage:
You know how in the old days the armies used to spy over their enemies to find out what they are up to so that they can counter them or find ways to beat them in their own game. Although the world is more civilized now, there are still situations where you need the same old methods. The correct term here would be the competition analysis. You need to carefully analyze what your opponent is doing that’s making them rank well and then try to do it even better than them.
Analyzing your competition means that you consider every single thing that they are doing, the better you do it, the better would be your counter strategy. You need to find out things like
What keywords they are going for?
What kind of content they are using?
How much they are spending and where?
How’s their Social Media Campaign?
You also need to use different keyword research tools for that. The reports generated by these tools would give you details like domain authority, page authority and even number of inbound links. That should give you a good enough idea about what you need to do from that moment on. Copying other strategies might not sound cool but if you want to get better results in less time, this is the way to go. You can use our best keywords rank checker tool to check the rank of a particular keyword.
Create content that stands out:
Creating content isn’t that big of a deal. Creating quality content sure is. But what does quality content even mean? How can you measure that? Well, it’s simple. The quality content is the kind of content that makes you stick to reading or viewing it. You just can’t skip it because it is just that good. So, next time when you are going through any kind of content, try and see if it makes you stay or not. If it does then it probably has something meaningful in it. The next step is for you to figure out what that thing is and then you try to incorporate it in your content. You can also use our best free paraphrasing tool to automatically create stunning content for your website.
Use Google Webmaster Tools:
Keeping track of the performance of your website is really important. This includes regularly checking that the On-Page components of your website are working like they should. This is quite a tedious task but Thanks to Google, they have made it a whole lot easier. If you are haven’t registered your website with Google Webmaster tools then you should do it right away. This is free service provided by Google which allows you to evaluate and maintain your search engine position.
GWT helps you find out how Google is seeing your website. Here is what it tells you about your website
The most popular searches that make your website rank well
Other Websites that are linking to yours
How your mobile website is performing
What queries are bringing in most traffic
Leveraging Via Social Media:
If so social media marketing is not the part of your SEO strategy then you have no chance of coming in top because literally everyone else is doing it. Social Media Platforms like Facebook now have engaged audience of all ages. Which means that you have a target audience now that is bigger than ever? Absolutely yes, and you should definitely consider using it to your advantage.
Social Media platforms allow you to interact with your audience in a more direct way. Also, search engines always rank those sites better who they consider more trustworthy. And how do you gain their trust? You do it by linking your website to social media platforms. If you are active on social media and your social media accounts are regularly updated then this makes you look good in the eyes of search engines.
Focus on Optimizing On-Page Components of Your Website:
Make sure that all the On-Page components of your website are all up-to-date and working the way they should. The components that you specifically need to look out for are
Page load speed
Title tag and meta description optimization
Inbound Links optimization
Content Relevancy is extremely important as per Google Reports
There is a lot more to On-Page SEO that what you see here. This was just to give you a head start. On-Page SEO is basically about all the things that are on your website. You need to optimize all of those things to give your users the best website visiting experience. Off-Page SEO helps attract more audience to your website, and once they are here, the rest is up to your On-page efforts. That’d decide whether you can make them stay on your forum or not.
Conclusion: According to SEO Magnifier studies, The SEO is a huge field and there is no telling when a certain strategy might fail. So, you always need to stay flexible in your approach but most importantly, learn and improvise. When you keep yourself updated with all the recent trends then you start seeing a pattern in things like what can give you the edge. Your intuition becomes stronger and in that is your power.
In the world of SEO, keeping track of the effectiveness of the strategy that you have deployed, is extremely crucial. If you are not doing it frequent enough then you are already falling behind. Success in SEO, in fact, in anything is all about finding out what works and what doesn’t and then using that knowledge to improvise your plans. This careful analysis can give you the edge that you need over your competition.
If you are not getting your desired results with your SEO strategy then there is a good chance that you need to tweak it a little bit. But how do you know if your SEO strategy is working or not? Here are the top 5 signs your SEO strategy might not be working.
You are Losing Your Organic Traffic
The most important factor that you need to take note of is your search traffic. You need to carefully analyze your few months traffic report to see how things have been with your website lately. Most SEO experts know about and use Google Analytics for generating website traffic reports. If you haven’t used it then you should absolutely check it out. Google Analytics gives you a comprehensive report about the performance of your website in terms of Organic traffic.
Now if you see a decrease in your organic traffic then it is a clear sign that you are doing something wrong. The most common reasons for traffic decrease are
Years old SEO strategy
Not doing proper keywords research
Underestimating best SEO practices
You should also try to analyze your competition to see what keywords are they going for and you should always, always do regular SEO audit of your website. And remember, if you are not growing, you are basically dying. You can also hire SEO professionals for this job. But doing regular audits is extremely crucial from SEO stand-point.
You have very little Conversion Rate
The next sign that you need to look for is the Conversion rate. If you have low conversion rate then you definitely need to take a closer look at your SEO strategy. If you are an online business owner then it doesn’t matter if you are getting more visitors to your website if you can’t get them to make purchases. So, if your visitors are not converting to buyers or leads then it is clear sign that you need to make changes in your SEO strategy.
Here are the common reasons why people don’t make purchases from your forum
You have a bad landing page
You are targeting wring queries
You haven’t researched your target audience
Your website is difficult to navigate
You also need to keep track of the Bounce Rate of your website. Higher bounce rate is a killer. You need to keep it as little as possible. Are people going back from your website by just visiting a single page? This is not good for your search engine optimization. The bottom line is, if your conversion rate is going down then it’s about time you reanalyze your SEO strategy.
Search-Engine-First vs User-First Approach
Are you focusing too much on using the search engine friendly keywords? Are you spending most of your time finding ways to impress the search engines?Is your content all about the web crawlers? If your answer to these questions is yes then unfortunately you have fallen into the trap of Search-Engine-First Approach. There is nothing wrong with it, if it was like 10 years ago but now things have changed. Search Engines are much more intelligent now so old tricks have no use.
Instead, you should always go for the User-First Approach. What we mean by this is, find out what your target audience wants and then give them exactly that. Create content that actually addresses the core audience issues. Create a blog with a pure purpose of engaging your audience. Always put your audience first and see the magic for yourself.
Your have no Content Marketing Plan
One of the biggest mistakes that beginners do is, they don’t have a concrete Marketing Plan for their content. One of the matrices for measuring this is simply having an Editorial Calendar. If you don’t have it then your SEO strategy is basically incomplete. An editorial colander is a must have because it shows that you have done proper research regarding your content and you know what keyword you are going to target on which week.
When you are creating content, try to put yourself in your visitor’s shows. Ask yourself questions like
Whether it adds value to the reader?
Whether it addresses a user problem?
Does it look appealing?
Having a solid content marketing plan is really important. You might have to spend a lot of time during this time but if you get this right, you’ll see that it is definitely worth it.
You don’t have Clear, Well-Defined Goals
There is a saying that goes,” You can’t hit a target if you don’t know what it is.” This is where most people fall behind because they don’t know anything about their outcome. You need to be extremely clear about the results that you are after. One of the most commonly used strategies while defining your goals and strategies is to visualize and go into the future and see exactly what you want. Then figuring out what steps you need to take to get there. Basically, the thing that you do is, you backtrack your steps from the outcome to the actual steps that you need to take to get to that outcome. This is gives you a roadmap to your destination.
Most common question that you should ask yourself is whether you want:
Improving brand positioning?
Adding value to the reader via content?
These are the most prominent factors collected by the SEOMagnifier team that negatively affect your SEO strategy. And finally, whatever you plan on doing, just know that there is always room for improvement. The key with SEO is to remain as flexible as you can because you never know when you have to reevaluate your plan of action.
Starting an online business is not an easy task, especially in 2019 where although you have a bigger audience to target, the risk of failure is also great. The competition in the online market has increased so much that it has forced marketers to rethink their entire business design and marketing strategies.
When we talk about the things that make up a successful online business, having a clear, well-defined vision and plan of action comes on top of the list. Clarity about the purpose and the goals and the steps that you need to take to achieve those goals is the key. Most businesses don’t success because first, they are not clear about their vision and second, even if they are clear about their vision, their actions don’t align with it.
Having a clear and specific idea about the vision and purpose of your business is important and this is what this article is all about. Here are 5 Things To Clarify Before Starting An Online Business In 2019.
1. Find out and understand your target market
First, you need to clarify what product and service are you going to sell. This is the most basic step and you need to do it properly because having a clear idea about your product or service allows you to focus on that thing alone, instead of focusing on dozens of things at once. Now you might be thinking, more is better right? Then why do I need to focus on exactly one product or service? The reason for that is simple.
Let’s say you have decided about a product that you are going to sell, now that product has its own target market, and you need to research them in terms of demography, their psychology as well as their buying habits. Now if you have a wide range of products then you have to do the above-mentioned things for all of them which is quite complicated.
We are not saying that you shouldn’t do it at all, but if you are new to online business then might get over whelmed by these complications and there is good chance that you won’t execute your plans at all. So, it is always better for a new business to start small, learn from the mistakes and then grow with time.
2. Have a focused targeted audience
Once you have decided about the product or service that you are going to sell, the next step is to narrow down your target audience to only those people who are interested in what you are selling.
How do you do that? This is where you need to research your competitors who sell similar products or services. Analyze what kind of audience they are communicating with and exactly how are they doing it? You can learn a lot from their marketing campaign.
You also need to analyze the response of your positional customers to your competitor’s marketing efforts. Do an in-depth keywords research and find out what people are searching for when they look for your kind of products. Once you have a clear and specific idea about the behavior of your target audience, you can go on and start selling your products and services to them.
3. Come up with a Strong Brand Message
You need to come up with a powerful Brand Message that resonates with your core values as well as your potential customers. A clear and specific brand message can get you customers who are loyal and would do repeated purchases. Here is what constitutes and powerful brand message
It must clarify where you stand i.e. your core values
It must include a need in it that your business aspires to fulfil
It must be engaging
A powerful Brand Message is necessary for effective positioning of your business in the minds of your potential customers. This is the quickest determining factor that can tell whether a visitor stays on your forum or not. If your message is weak and vague then there is a great chance that the visitor won’t even bother to check the rest of your content.
4. Come up with a detailed Marketing Plan
You need to come up with a clear and specific marketing plan for your business. Following are the things that you need to research and pay special attention to
Social Media Marketing i.e. generating social media leads for your business
There are other marketing efforts as well that could increase the potential of your success in online business but you need to pay special attention to the above-mentioned ones for massive results.
5. Setup a Feedback Mechanism
This is a tricky part but if you get this right then you’ll have a generalized idea about whether your marketing plan would work or not. Let’s say you have come up with a powerful brand message as well as a detailed marketing plan for your website, the next thing that you need to do is to deploy it to a specific fraction of your target market. And you need to analyze the response that you het from them i.e. whether they like it or not. This is like taking your new ride to a test drive. If you are still not clear about how to do that then don’t worry, we’ll tell you how you can go about that.
This is what you need t do in this step. We are going to test your marketing plan in real world before going online. You’d select some people who might be interested in your products and services and then you’ll try to sell them your products. It could be by using a questioner or doing a survey that includes your brand message as well as your marketing plan. The feedback that you get from those surveys would tell you about the effectiveness of your marketing campaign.
And Finally, …
Make Mistakes, Learn, Improvise
Conclusion: Catch the SEO Magnifier guide and exciting it may sound to have and manage your very own business, it is not easy. In fact, you are bound to make mistakes a long the way. Bu the things that matters is that you don’t give up. If you are not afraid of failing then you are already successful. You might not be at the moment but you’ll get there eventually. The bottom line is, take action, if you make mistakes then don’t feel down instead learn from them and improvise. That is what you need to do to be successful in the online world.
Effective Content Marketing is an intrinsic part of every online business. This term basically refers to creating high-quality engaging content that adds value to its consumers. Quality content helps attract the relevant audience and makes them stay on your forum, thus giving you greater chances of making more sales. Content marketing is an essential part of every online business marketing mix and neglecting it could cost you a lot.
Content Marketing can either make or break your business. So, you need a to get acquainted with all the ways through which you can get the maximum out of your content. Here are a few things that you should and should not do with regard to your content marketing strategy in 2019.
Content Marketing: Pros And Cons For 2019
Content Marketing Pros
First, let’s come over to the Do’s that you need to work on. The first one in our “DO” list is…
Create Value-driven Content
A conservative approach for creating content have been is to produce as much content as you can. This would work if it was like years ago but now, things have changed. And we are talking about both Google algorithms as well as the general routine of a general consumer. People don’t like to spend even a minute on something if they don’t find it value able. That is because they have so many best english paraphrasing tool for thesis choices now that they know even if they leave your forum, they can still find what they want on some other similar forum. The bottom line is, what your content says about it in the first few seconds, is going to determine whether your client stays on your forum or not. So, the thing that you need to take away from this is, create value-driven content and make it look like “it adds value” the second it appears in front of the client.
Influencer Marketing is a valuable trend to follow in 2019. Once you get a credible influencer to say something about what you are selling then that’s it. It increases the authority of your forum and helps create loyal customers who have the potential to do repeated purchases. But here is the catch, there would be times when you would feel like you need to buy the influence. And when you feel that way, don’t do it. If you get someone to say something about you because you are paying them then that won’t be as influenced because they are not doing it because they want to. Focus on finding authentic influence i.e. the people who’d be interested in your business and would feel happy to talk about it.
Multiple Type of Content
Content Marketing isn’t about written text content anymore. In fact, that is not enough now. You need to try out a variety of content as per your need. Try adding videos, images, podcasts and other social media content displaying techniques. Using live video is highly recommended because this gives you a real-time opportunity to connect with your clients. Use different type and different style of content to make it more engaging and attractive.
Create Meaningful content clusters
There is a general notion about online content that it should be descriptive and to-the-point. That is true but this doesn’t mean that long content is out of practice now. In fact, it is clear from the stats that Google prefers long form content while indexing. The point is, you can’t write long and still stay on point, if you know how to. But still, writing long content isn’t enough. You need to present it in a way that would make it look interesting instead of dull and boring. You need to strategically use meaningful Content clusters so that your audience would know right away about the basic idea behind your content.
Content Marketing Cons
Now, let’s come to some bad practices that basically destroy the beauty of your content. And the first one in our list is…
In-authentic and Vague Content
In-authentic content basically means writing about something that you don’t anything about i.e. writing without any kind of research. This was a very common practice back in the day when only the length of the content mattered. But the search engines are way more intelligent now. Make sure that you do proper research before writing about anything. You need to be extremely clear about the thing that you are writing about because if you don’t the you’ll end up dabbling and the resulting content would be vague and in-authentic.
Bad Story Telling
Good story telling is really important when it comes to the positioning of your brand. Story telling basically about explaining to your customers why you are doing what you are doing? And believe it or not, people get influenced by this. With good story telling you get people to be interested in what you are selling and with bad storytelling, obviously enough you repel them away. Learning the art of storytelling is important for every digital marketer.
Quantity Over Quality
Writing long content is good and all but if it undermines the quality of your content then its better that you don’t do it. Staying on point and giving people exactly what they need is the key to success in the online word. Focus more on producing high quality, engaging content that really adds value to its consumers.
You need to consistently produce quality content and keep your forum updated. I know it is easier said than done but it matters whether you like it or not. If you are not producing content consistently and relying on one or two previously posted online content then you are basically falling behind of your competition who are posting more than you. You need to publish new content about 2-3 times a week if not every day for better indexing.
Final Thoughts: This is just a brief list of Do’s and Don’ts composed by the SEO Magnifier but they can make a big difference in your content marketing strategy. Producing the high-quality engaging content is important and this brief guide is enough to get you started with it. More on content marketing would be shared later on once we are done analyzing the effectiveness of all the latest trends. Till then, stay tuned!
SEO conventions and practices are shifting at an enormous rate with the passage of time. With new technologies and techniques released every day, the way people used to go about online business has now drastically changed. Or has it? That’s true for most SEO related aspects but there are still some common grounds that you’ll find in every SEO strategy. Targeted Marketing is one of those concepts.
When we talk about one of the most important success factors for any online business then Keywords Research, Engaging Content and high-quality backlinks are the very first thing that comes to mind. But there is one factor upon which, the success of all the above-mentioned SEO practices depends. And that is knowing the audience that you plan on selling your products to and the things that they are interested in.
This may sound like such a cliché but it’s true and fundamental whether you like it or not. If you don’t know what your targeted audience is looking or searching for then you can’t possibly come up with engaging content for them. The kind of content that’d make them stay on your forum.
Here is why knowing your audience is crucial
When most people think about starting an online business, the majority of them first try to find out what keywords to go for. Because it’s the most common practice. And that’s good, no doubt about it. But when you take a closer look at the bigger picture, how do you know what keywords to target? That’s right, you learn it by analyzing what people are searching for in their search engines and that’s what knowing your audience is all about.
Once you know your audience and their interests, you can start working on building an effective content marketing strategy that would engage them. Having good enough content is equally important. Here is what most people do, first they don’t define their audience and second which depends on the first one by the way, since they don’t know their audience, they keep dabbling instead of focusing and the resulting content is extremely dull with zero sense of engagement.
Here are some of the advantages of knowing your audience beforehand.
Keyword research and audience engagement entirely depends on knowing your target market
When you are focused on a single audience, you tend to produce more high-quality content
The focused audience is way more engaging with high chances of conversion
Targeting a predefined audience is less risky and less expensive
A defined audience had more tendency to share your message
Conclusion: SEO Magnifier wants to realize you that when was the last time you read something that you found extremely irrelevant? If you are like most people, you’d avoid it at all costs. Same is true for your target audience. When you are preparing your content, just put yourself in your target audience’s shoes and then analyze the effectiveness of your efforts. And always keep in mind, people won’t read your content if it doesn’t resonate with their feelings and values. The more you know about your target audience, the better your overall SEO campaign would be.
But we are not here to talk about the “Experts” here, so what does this phrase mean for a non-technical person who is just entering the field of internet marketing?
Why Fresh content matters in SEO And come up with 100% Organic content?
Fresh content is one of the biggest ranking factors and has always been kind of like a centre point to all search engine optimization strategies. Frequent Quality content helps build and maintain a good position for your website is Search Engine Result Pages SERPs.
Why you need to frequently create fresh content for your website
Google craves new Updates that you do on your webpage and frequent content update is one of the best strategies that you can use for high rank in Google search engine
It is recommended that you update your website content once a day or at least 2-3 times a week because content posting frequency is carefully analyzed by Google
People only read online content if they believe that it can add value to them. If you can’t do that then your whole SEO strategy is basically is basically useless
Diverse content would include more keywords that have the potential of getting ranked
How you can start writing 100% Fresh and Organic Content:
Firstly, you need to do an in-depth keyword research to see what people are currently looking for
Then select a few keywords that you find most appropriate
Then you need to brainstorm about the ideas that you’d cover in your content
When you begin writing, try to use simple terms as the content rephrase tool that people may understand easily
You should always, always, use a value-driven approach while writing. That is the content should add value to its consumers.
You need to do proper research about that thing that you are planning on writing and give your visitors the exact facts and figures
Always stay on point. Don’t be a dabbler just to make your content lengthier
Focus on Quality, not quantity
Conclusion: This SEOMagnifier guide should be enough to get you started with the process of creating 100% Fresh Content. Coming up with unique content is not easy, especially when you need to do that on day to day basis, but that’s how it is. You need to do that no matter what. You should try reading about different ways in which you can express your thoughts. Use of enriched vocabulary is highly recommended.
Frequent Fresh Content is one of the biggest ranking factors and it is an intrinsic part of every Digital Marketing Mix. In fact, it is impossible to get a good place in search engines if you haven’t thought about a decent content marketing strategy for your website. Fresh, value-driven content sets your website apart as compared with the competition.
Digital Marketing is going through a massive shift as we are entering the new year. 2019 brought in a lot of new methods and techniques that made a big difference in the effectiveness of the average digital marketing campaign. And now, online business has come to the point where the importance of an effective Digital Marketing Campaign cannot be neglected. Even if you want to advertise your real word physical products, you would still need to use online forums because they allow you to target a bigger and relevant audience with higher chances of conversion.
SEO and Digital Marketing technologies are evolving at a rapid pace and the new year is going to bring a lot of new techniques for engaging prospective clients. The website owners who best manage to keep their users interested in their business are going to dominate. And for that, you need brand new and effective ideas that can give you the edge over your competitors.
Here are 5 key Factors for an Effective Digital Marketing Campaign in 2019.
1. Video content is 10x more effective
The number one factor out of the 5 key factors for an effective digital marketing campaign in 2019 is obviously enough, the Video Content. Whatever numbers you look at, whether it be consumer surveys or business reports, they all claim that video content has proven to add significant value to them. For average consumers, it is being stated that over 70% of YouTube users are engaged with YouTube videos at any given time. This shows just how strong this medium can be if you strategically use it for your digital marketing campaign.
Video content is astonishingly engaging. Many people have claimed that watching a brand video helps them a lot in making their buying decisions. This doesn’t mean that YouTube is the only medium that you can use to promote your brands. Other social media forums like Facebook and Instagram now also support video content. Especially with the latest features like live video, you can reach out to your audience and let them know about your latest products and services. In short, strategic video content must definitely be a part of your digital marketing campaign for 2019.
2. Consistently Produce high-quality content
The producing high-quality engaging content is extremely crucial. It is quite tedious to come up with new ideas about products and services but it is definitely worth it. And now you don’t have to resort only to the text-based content anymore. You can use the online paraphrasing tools and images, sounds and videos to create appealing content that makes your users stay on your forum longer than your competitors. Quality content was, is and will always be important.
3. Focus on Influencer Marketing
Influencer Marketing is the new face of an effective Digital Marketing Strategy. In case you don’t know about it, influencer Marketing is about finding someone who has great pre-established influence and then collaborating with them for a common goal. It could just be about having an influencer say something about your business but having someone who is an influencer and shares the same goals as you, is more ideal. There are mainly two benefits for having influencer marketing as a part of your digital marketing mix
Increases your visibility and reach
Increases your brand positioning
Help do more sales
Influencer Marketing is not about having a person or brand with a big following to say something about you just because they are being paid to do so. Influencer Marketing should be sincere and authentic. Your influencer should be the one who speaks about you because they find your forum interesting. They should be the ones who have the same goals and values as you. When an influencer speaks about your products and how useful they are, it creates a positive brand image in the mind of your prospective customers. If done right, influencer marketing can yield great results.
4. Use social media platforms as leverage
If you have started an online startup and you haven’t devised any Social Media Marketing strategy for it then it is just like opening a business and not telling anyone about it. How crazy is that? Social Media platforms can help you actively engage your existing clients as well attract more new clients. Here are some of the advantages of using Social Media Platforms as a part of your Digital Marketing strategy
Helps build and Manage Reputation
Building new connections
Increases Brand loyalty
Improves brand positioning
Let’s take Facebook as an example. Reports show that a huge number of Facebook users are adults who are aged more than 50. Now for a brand targeting senior folks, this is a great opportunity. Social Media platforms are becoming an intrinsic part of the lives of the average population and using these forums strategically, you can add massive value to your business.
5. Implementation of AI and Chatbots
Strategic use of AI is going to be an important factor which is going to determine the success of your business in 2019. According to SalesForce, more than 50% of online business are already using some form of Ai in their business and the numbers are going to increase drastically in 2019.
One of the most prominent instances of AI is the use of chatbots for handling user FAQs. These chatbots are redefining the way in which customers used to interact with the brands. With enhanced learning abilities, these bots are going to be one of the most important part of online business of any kind.
Conclusion: Follow the seo magnifier guide about creating an effective digital marketing strategy depends on the type of your business but there are certain things that are common for every startup. The insights that have been described above can define the success of your business in 2019 and if you manage to properly incorporate them in your digital marketing mix, they can yield great results.