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How to Perform SEO Optimization In 2023?

Search Engine Optimization refers to all strategies and techniques used to increase organic traffic to a website by enhancing its visibility on the search engine results pages. Most SEO campaigns aim to obtain placement on the top two to three-page search engine results as it is widely believed that most internet users hardly look past the first three pages.


Major search engines use crawlers to search for and score websites on the internet based on their relevance to the search term. Placement on the results pages is determined by a website’s rank, considering variables such as content quality, link relevance and popularity, keyword density, and HTML codes.

How to Perform Search Engine Optimization?

Search engine optimization campaigns use both on-page and off-page optimization strategies and technical optimization to make websites prominent to search engines. On-page optimization involves enhancing the different elements of web pages, including content, page titles, images, videos, internal links and HTML codes. Off-page optimization pertains to strategies implemented outside of the website such as the development of external links from relevant websites that point to the website being optimized.

1. On-page Optimization

Many successful SEO campaigns usually involve the following on-site strategies to increase a website’s page ranking.

2. Website Content

Website content and backlinks are the primary factors determining a website’s natural search page ranking. Websites with fresh, relevant, original and updated content score higher on the search engine’s criteria. Current search engine algorithms place more importance on the quality of website content over other factors. Relevant and compelling content that draws traffic and engage users on the site can increase both the probability of making a conversion and the site’s search engine ranking.

3. Keywords

SEO campaigns are anchored on carefully selected relevant keywords that are strategically placed throughout the website at the optimum density to make the web pages more attractive to search engines. Keyword research and analysis are important steps in SEO success. The tactical placement of keywords within a web page helps search engine spiders in determining a page’s relevance to a particular search term.

An optimized site will normally contain keywords on the page title, the main heading, subheadings, page description, and the first paragraph of content.

4. Image optimization

On-page images and other multimedia materials add relevance scores to a web page is properly optimized for search engines. SEO techniques for images include using relevant words on the alt text, description, caption and file name. The image size is likewise optimized to avoid slowing down a site’s loading time.

5. Internal links

Internal links connect pages within the same domain. A properly structured internal linking structure is very useful in spreading site traffic and page ranking to different pages of a website. By providing visitors with easy access to relevant web pages within the website, a single visit can turn into an opportunity to send traffic to the linked pages.

6. Off-page Optimization

Off-site search engine optimization practices involve establishing relevant inbound links or backlinks, building site credibility, and developing social media presence.

7. Backlinks

In spite of the many changes in search engines’ algorithms, the quality and quantity of links coming into a site remain a very important factor in determining page rank. Sites with several relevant inbound links are most likely to rank well in natural searches. Popular sources of backlinks include important and popular blogs, directories and web listings, online press releases, vendors and clients’ sites, and interactive online tools.

8. Social Media:

Social media is another avenue for businesses to raise awareness for their brand, generate traffic and boost page ranking. Businesses can easily reach millions of people and spread their latest promotions and activities by using share buttons on the website and linking them to popular social media sites such as Facebook and Twitter.

9. Technical Optimization:

These SEO strategies by SEO Magnifier will also involve testing and improving the technical elements of a website. These normally include checking if the site has been indexed, finding and fixing broken links, and testing and optimizing website speed.

4 Reasons Why Use Article Rewriting?

It is not easy to write an article due to the regular demands and the waste of energy that this job drawn from the writer’s mind. Everyone who is in the writing job will be agreeing that the procedure of developing ideas and writing them into a quality article is a difficult task.

Do you know: How to Write Content That People Would Like To Read

In businesses, the owners also want that writer should have to convince the customer to use the product offered by the company through their writings. Writing should be so effective that users should think that it is worth using the company product. For this purpose, writers use content tools like online article rewriter and paraphrasing tool that have to set up a tone in writing that will be convincing as well as professional.

The followings are some tips that will help you in rewriting an article in a unique and professional style.

Do not make Grammar Mistakes:

While rewriting the article note the grammatical errors in the original one, do not repeat them. Give an impression through the article that it is written for professional use not only to share the stories with others. Grammar includes the proper use of the ideas, punctuation fixer, phrasing, spellings as it is not only limited to the utilization of the verbs and pronouns.

Do Proper Research:

Research is the main core of a well-written article. Some writers think that the use of the information given in the article that he is going to rewrite is enough to explain, but it is not true. Additional research is highly recommended by the good writers because it will give authority and proper research on the topic on which you are going to rewrite will also increase your knowledge about the subject, and you can write more efficiently about it.

It is good to read three to five sources about the topic you are going to write.

Make it Short and Simple:

The business article is used to convey the information directly about the company and the product that the business is offering. The second thing is the customer wants to see the reaction (feedback) and the description of the product they want to buy.

Do you know: Why Fresh Content Matters In SEO?

As you are going to rewrite an article so select the article with reasonable length but if you want to rewrite too much time article and make a method to shorten the description. The best word length for a business article is between 100-500 words. In this way, rewriting will get more practical and straightforward description of the topic or product.

Never go beyond the border:

Why are writers hired by the companies? It is due to the creativity of the writers. As writing is an art therefore by adding something new will increase sales and publicity. If you are an article writer then keep in view that never goes beyond the border means if you are given the freedom to write anything, you can do anything that you want but never go out of the topic just describe the main idea of the original article. Your article must have the same message that is given to the original one.

Text To Speech Converter Benefits For Marketing Your Business

Text to speech converter is an online free tool that is used to convert an unlimited amount of text to high-quality mp3 format. With this tool, you can convert any kind of written text into spoken words. Almost all the websites that we usually encounter are all text-based.

Although text content is an important ranking factor, it is becoming too mainstream and now people are turning over to the audio representation of their documents in order to make it more appealing and attractive.

Using simple text is not the best way to engage a huge number of people now. It doesn’t matter how much information your content contains, it’s useless if people don’t even read it.

benefits of text to speech converter

The seomagnifier text to speech online free unlimited is what you need to convert your text to high-quality mp3. This is an astonishingly powerful tool for creating an audio copy of your content. On top of that, it is absolutely free to use. You don’t have to download any kind of plugin or buy a subscription.

Most of the text to speech converters that are available online are all paid and you need to buy them but that is not the case with our text to audio converter. Just access the tool and start using it for absolutely free.

Why Use Text to Speech Converter For Marketing Purpose?

1. Convert Unlimited Text To Mp3

Text to Speech online is equally useful for both the website owners as well the content consumers. You can convert text to speech whenever and as much as you want to. There is no limitation whatsoever. For content writers, this tool helps them maximize the accessibility of their content for people with learning disabilities.

Also read: 7 Reasons To Add Video Content To Your Content Marketing Strategy

With this tool, you can make your content available to people who have a different native language. These people might understand spoken words but they cannot understand written content. They can use this tool to understand your content.

2. Makes your content easier to access

Older people are having a hard time adjusting to the way things are being done now specifically in the online world. When it comes to surfing the web, most of the seniors are totally blank with the process. This tool makes it easy for them to understand your content. You need to make things easy for your content consumers and this tool can help you with that.

3. Presents your content in an appealing way

You can also engage even totally illiterate people with our free text to voice. These are the people who have basic knowledge of reading and writing. They often find it hard to browse the web because they feel overwhelmed with all the text-based information.

This makes it hard for them to get the valuable information that could save them a lot of time. This tool can help add value to them as well. They are also a part of the online community and they deserve to get the information they need in an easy way.

4. The most powerful text to speech converter

With our text to speech voices, you can convert your text document into high-quality mp3 for free. There is no limit to the amount of text that you convert. This tool enhances the attractiveness of your content by changing it to mp3. If you are getting bored of reading that Old-Fashioned text-based content then you should defiantly check out this tool.

SEO Magnifier text to mp3 tool brings new life to your text-based content. It has many incomparable features. It has a user-friendly interface so that you can easily convert text to mp3. This tool doesn’t need any kind of log-in in or any kind of sign up.

It doesn’t need any kind of downloading and installation. You can convert your text into a number of languages like English, Arabic, Urdu etc. Unlike other text to speech online free where you have to pay in order to get an audio copy of your document, you can use this tool for free.

Text To Speech Converter Features: –

Text to mp3 unlimited converter tool is packed with some really brilliant features.

  • Converts text to speech in no minutes
  • Unlimited Conversion
  • Allows pause and resume
  • Convert text to speech in more than 25 languages
  • Doesn’t require any kind of download

How to use the SEOMagnifier text to talk converting tools?

Unlike other online text to speech converters, our tool is really easy to use. This is how it works

  • Just your content and then paste it in the given window.

text to speech converter online free

  • That’s all that you need to do in order to move your content from your document into our tool.

text to speech converter online free unlimited

  • Once the content is copied, click that Play button and there, you have just created your own speech file from your document.

text to speech converter online converting

  • This tool also gives pause and resume


  • You can also download the converted file.

text to speech converter online free

Final Words: Digital marketers today need to realize that there is more than one way to present your idea. Some people just don’t like to go through huge content. It’d be so much better to give them an opportunity to go through your content the way they want to. This is what our text to audio converter is for.

This tool allows them to go through large text-based content in the easiest way possible. The scope of this tool’s advantages is quite huge and it is up to you to figure out how you can make the most out of it. Use this tool and make your content more appealing and attractive.

Best Images Optimization Tips for Search Engine Ranking In 2019

With a drastic increase in visual content like images, graphics and videos, SEO is not about optimizing written content anymore. You also need to optimize images and other media if you want your website to rank on top of the search engines. Images and visual content has opened many new avenues for SEO marketers and it has offered Best Images Optimization Tips them another area to optimize their webpages. People prefer visual content to plain text because it is much easier to consume and besides, it is fun. So, if you can optimize your images for SEO, you have a better chance of attracting more traffic.

Here are some image optimizations that you should keep in mind while doing SEO of your website.   

Image Size Optimization

Image Size is the first thing that you need to keep in mind. You don’t want to upload images with big file size because that would compromise the loading speed of your website which is one of the website ranking factors declared by Google. But you also can’t sacrifice the image quality by uploading low-quality images.

So, you need to find a middle ground. The most commonly used image formats on the web are GIF, PNG and JPEG. It is recommended that you use PNG for images because it has reasonable compression rate plus it doesn’t affect the quality so much. JPEG is also good but you lose some details with this. The point is, you should always keep the image size close to the most commonly used standard. You can check out your competitor’s images for getting an idea.  

Use Appropriate Image Name

The filename is one of the hidden and most overlooked yet one of the most important images ranking factors. Using relevant names with images help search engines find content relevant to those images. This is where you put your main keywords within the image title and also in the alt attribute of your images.

It is also advised that you use reverent title for the image. For example, if it is a city landscape then it should be named appropriately rather then something like imag007.jpg. You get the idea. The point, image and the image title relevancy is important if you want to rank well on the search engines.    

Put Images on SEO Optimized Pages

If you have some already optimized webpages then it’d be better to pace images on those pages. These images would be more likely to get ranked and featured in Google’s featured snippets. You need to find out what pages are doing well in term of search engine rank i.e. which pages have reasonable page authority and then post your images on that page.

Along with page authority, domain authority also matters. If a page of your website is being ranked for quality content then try hosting some images on that page. This would drastically affect the rank of your website.

Use the Right Format

As we mentioned above, you need to use an appropriate format for your images. The formats that are most widely used are JPEG and PNG. JPEG offers high compression rates but it also the image quality. You might end up using some important details from your images. Besides, putting bad quality images on your webpage is probably not a good idea.

It is recommended that you use PNG format for your images. It has good compression rates and the immortal details and quality of your images is also preserved. In fact, this format is a standard used by over 90% if the websites. 

Content Wrapping

Make sure that your content is wrapped around the images that you are uploading. But make sure that the content that you are wrapping around your images is relevant to the images on your webpage. For example, the content that you right just before the image like “Following is the image of an animal” and then put a picture of a computer mouse then this probably would not work. Content relevancy matters and Google uses that content to determine whether it should rank your image or not.

Using Stock Images

The question about whether you should use stock images on your website or not has been a topic of debate for a long time now. Some people argue that it’d negatively affect the rank of your website. But we have found that it is not the case.

There is no impact on your ranking by using stock images. But there is another thing that you should probably be aware of. And that is, stick images are mostly generic. Meaning, you can find many similar images on many other websites. Your website uses its uniqueness if you use too many of these stock images and we all know that search engines prefer uniqueness. So there is no copyright issues with using stock images but they also won’t give you a lot of benefits.   

Image Popularity Drives More traffic

Unique, original and engaging images can drive a lot of traffic to your website. It is just like having engaging written content. If you have an image that is highly engaging then people would most likely share it and interact with it. What is happening here is your image is earning more and more links with each interaction and each share.

This could be a great source of traffic for your website. So the takeaway here is this, upload images that serve a purpose and that have a sense of uniqueness with them.  Only then you can get a higher rank on search engines in terms of images optimization.

Final Words:

Trends in SEO have changed drastically over the years. You can’t just hope to attract more traffic to your website by simply optimizing your written content. You also need to optimize other visual aspects of your website like images if you want better results. The above Images optimization guide should help you through the process of image optimization for search engines. For more SEO news, updates and tips, stay tuned with SEO Magnifier!        

Latest Influencer Marketing Trends 2019 You Must Follow

Influencer Marketing Trends 2019 has helped a lot of Digital Marketers gain rapid success in the online world. In fact, it would be appropriate to say that 2018 was the year of Influencer Marketing. Although this channel of marketing had many controversies associated with it but still there is no doubt that it is one of the quickest and fastest ways of increasing your website traffic.

Why Influencer Marketing Trends Are Important In 2019?

Considering how important Influencer Marketing had proven itself to be in 2018, it is safe to assume that it’ll remain trending in 2019 as well. So, if you want to make the most out of it, here are the latest influencer marketing trends that you should follow in 2019.   

7 Leading Influencer Marketing Trends

1. Focus on Micro Influencers

Influencer marketing is all about having celebrities with huge influence say something about your product and services or simply just collaborate with you. This is the fastest way to earn the trust of your audience and create your credibility. But only focusing on having celebrity influencers is not the only way anymore. There are many other trends in influencer marking that you should consider.

The number of which is Micro Influencers 2019 or beyond. These are the people with follower ranging from 10,000 to 1000,000 and they have massive influence over your targeted audience. Now you have better chances of becoming a success with this approach rather than going for a greater but more generic audience.

2. Audience Relevance is Important

The best way to make the most out of an Influencer Marketing strategy is to first make sure that the targeted audience of the influencer is the same as yours. This is referred to Audience Relevance. This is one of the reasons why trends in influencer marketing are changing. A few years back, people used to go for celebrities for influencing but as it turns out, this is not as effective as it once was.

The brands are changing their focus from macro influencers to micro influences because this strategy have a greater potential of giving more ROI. Besides, the get to target the specific segment that they want to instead of wasting money and other resources on generic influencer marketing strategies.       

3. Influencing Through video Content

Video content on Web was initially not appreciated by marketers because it just seemed like a lot of unnecessary trouble. But now, considering how easy it has been made by Social Media Platforms like Facebook, Instagram and LinkedIn, you’ve got to incorporate video content in your marketing strategy.

Influencers have also realized the impact of video content. It offers them to connect with their targeted audience in real time through platform like Facebook live. And by collaborating with these celebrities, you have better chances of doing a better positioning of your brand.          

4. Authentic Content Would be in Demand

As they number of influencers is increasing massively with every passing day, there is also a lack of unique and engaging content faced by the marketers. Having an influencer say something that they don’t believe in using a non-appropriate channel would totally undermine your influencer marketing efforts.

What you need to do is, come up with unique content ideas and also unique ways of presenting them. Using videos and podcasts is highly recommended. Just keep in mind that the content is just as important is the influencer itself. Make sure to come with an effective content plan for your Influencer marketing campaign. Having an influencer is one things, but it is unique and authentic content that makes your influencer marketing efforts worthwhile.   

Use our free advanced plagiarism Checker tool to see whether the content that you are publishing on your website is authentic or not.    

5. The number or type of influencers would increase

Past few years have faced many new trends in influencer marketing. Thanks to social media platforms like Facebook and Instagram, the number of influencers have drastically increased. In fact, it has become a whole new industry now. Anyone with followers from a few hundred to a few thousand can act as an influencer for your targeted audience. It is expected that these numbers would keep increasing as well.

Since the number of influencers are increasing every day, it only makes sense to categorize them so you can use the most appropriate one for your business. The most common categories of influencers include Mega Influencers, Macro Influencers, Micro Influencers and Nano influencers, all based on the number of followers they have.      

6. Engaging in Long-Term relationships with Influencers

Brand have realized that cultivating long term relationships with influencers is good for the business. That is because the longer an influencer stays with the brand, the more sincere the come across to the audience about a particular product. So, the brands are focusing on cultivating long term relationships with their hired influencers so that they can have them for their future influencing campaigns.    

7. Instagram would be the most powerful influencing platform

Instagram is the most appropriate platform for influencing these days. That is because Instagram celebrities have increased quite a lot over the past few years. There is also the issue of privacy violation by Facebook that people are turning over to other social media platforms.

Good thing Facebook acquired Instagram at a good time. Now all they had to do was to create the same level of engagement there as well and they managed to do so.

With features like live Instagram influencers 2019, Stories and Instagram TV, Instagram has opened up many new avenues for influencer marketing. Influencers and Digital Marketers are aware of these opportunities and how they can be useful for the business. The bottom line is this, focus on influencing via Instagram because it is going to be one of the most important influencing platforms in 2019.

Final Words

Influencer marketing comes in handy when you want quick results in less time. If you do it right, it is one of the fastest ways of gaining credibility. The SEO Magnifier above-mentioned trends are the most anticipated trends in influencer marketing so if you are planning on adding influencer marketing to your digital marketing mix, make sure to consider these trends.         

How To Avoid Google Penalty In 2019

With new updates being introduced every day, search engines are trying their best to provide their users with the best web surfing experience. Where these changes help improve user experience, they might affect the rank of your website or in case, might get it penalized. Today we are going to discuss to avoid Google penalty in 2019 be it happens. The Google penalty occurs when you don’t follow the guidelines provided by the search engines or you end up going against the rules defined by the search engines.

If you want your website to be safe from Google Penalty then you need to know what causes website penalization in the first place. There are two basic concepts when it comes to two website penalization. There is a concept called Spamming in which includes excessive an unnatural link building, comments spamming and stuff like that. Another thing is Google’s Algorithmic Updates. When Google introduces a new rule or policy that overrules the previously defined rules. You need to be aware of all of that if you want your website to be saved of Google Penalties.

Steps To Avoid Google Penalty In 2019

Following are some of the things that you should stop doing if you want to avoid getting penalized by Google.

Avoid Links Spamming

Link building is the heart of Search Engine optimization and one of the top ranking factors. If done in the right way, it can produce great results but if you try and go against Google’s link building guidelines and be ready to get penalized. One of the things that Google doesn’t like at all is the buying and selling of links. Google appreciates honesty and it expects the same from you. If you use false means like using paid links then it won’t be good for you website rank.

Here are some of the things that you should avoid doing when it comes to link building

  • Buying and Selling Links
  • Comments Link Spamming
  • Excessive Guest Posting
  • Irrelevant Links Exchange
  • Links Stuffed Content

You need to be moderate when it comes to your link building strategy. Try to keep it as natural as possible because if there is any kind of anomaly then Google is going to find out any way.

Create Rich and Unique Content

Coming up with unique content is not easy. Especially right now when there is literally limitless content about any topic that you can think of. This makes it quite hard to create unique content that would engage your visitors. But there is no other way. You need to do it any way. Creating unique content is all about creativity and discipline. If you think hard enough, you can come up with unique and rich content.

The number one thing that Google hates when it comes to content is plagiarism. Content stealing is wrong and Google takes it quite seriously. Most people get into the trap of following a shortcut and going for content stealing but you should know that it is the fastest way of getting penalized.

If you want your website to avoid getting penalized by Google then here is what you should

  • Consistently Create New Content
  • Avoid Content Spamming
  • Never, Ever publish copied or plagiarized content on your website

If you want to generate quality content automatically then you can use the SEOMagnifier paraphrasing tool for that purpose.

Stay Updated with Google’s Latest Algorithmic Updates

You cannot make yourself follow the rules if you don’t know what they in the first place. We are talking about the latest algorithmic updates that Google and other search engines keep bringing up every day. There have been many incidents in the past where people got kicked out by Google from the search engine rankings even though they didn’t do anything wrong apparently. Their only mistake was they didn’t keep themselves updated with the latest Google Algorithms.

Identifying Algorithmic penalties is quite hard because it not like general spamming penalties and you don’t even get notified about them. The only way you can find out about these penalties is if you keep track of the rank of your website. If it is dropping consistently then you might be doing something that is against Google’s quality guidelines. 

Avoid Negative SEO

Black hat SEO techniques are number cause of Google Penalty. If you are the kind of person who is not interested in under the hood website ranking details and don’t know anything about SEO then you’d probably hire some SEO agency for doing the optimization work. Make sure that they follow the standard SEO techniques and not illegal techniques like spamming.

For that, you first need to be aware of at least some of the basic standard SEO techniques so that you can monitor the work of your hired SEO Company. Most companies would simply just use false means like spamming. Make sure that your SEO team is flowing the latest, standard SEO techniques.  

Pay Attention to Comments Spamming

The number one most common thing that gets your website penalized is comments spamming. This includes both comments i.e. the ones that you do on other blogs and the ones that people do on your blog. Both these things are considered malicious by Google. Comment linking was a trend a few years back but since the new updates by Google, things have changed.

One way to avoid comment spamming is to only comment on forums that are relevant to yours. And for the comments on your forum, make sure to go through your comment section at least once and get rid of the comments that might seem like spam. There are better ways to earn links via commenting but whatever you do, avoid comment spamming at all costs.

Final Words: The SEOMagnifier’s above mentioned are the most common mistakes that beginners do that gets their website penalized. If you want to grow your website then make sure that you avoid spamming of all kinds at all costs and also, keep yourself updated with the new Google Algorithmic updates. You can only get a better rank if you play Google’s rules. And if you plan on using any shortcuts then you better prepare yourself for the consequences as well. That is it. For more details about latest Google’s penalty policy, stay tuned!  

5 Signs Why Losing Your Website Traffic In 2019

It takes time to build a business website that gives you a reasonable return on investment. And once you are there, you expect things to stay this forever. But that is not how online businesses work. You need to keep yourself updated with the latest search engine trends about Why Losing Your Website Traffic if you want to maintain your website traffic. Many marketers have faced severe loss just because they did not keep themselves aware of the latest changes in the search engine algorithms and as a result, they end up losing a lot of their search traffic.

If you are facing the same problem then there is definitely something wrong with your SEO strategy. But first you need to find out what is causing the sudden decrease in your website traffic. Here are 5 signs that tell you that you are losing your website traffic.  

1.      Your Organic Traffic is Decreasing

The most basic way to check if your website visitors are decreasing is to do a traffic audit of your website. Head over to Google Analytics or other SEO audit tool and generate the report for the last few months. Now compare the results that you get and see if there is a gradual decrease in the number of people visiting your website. That should give you an idea if your search traffic is decreasing or not.

Another phenomenon that you need to watch out for is if you see a massive decrease in your search traffic overnight. This probably means that you have been using some unnatural or to be straightforward, false ways of generating search traffic. SEO world knows it as black hat SEO techniques. Spamming backlinks is the number one thing that you should watch out for. If you are doing anything like that then you should stop because it could get your website penalized.

Use our best free backlink checker tool to check the backlinks that are pointing towards your website.

2.      You are not Getting Expected Conversions

Generating conversions is the one of the most important things for any online businesses. This terms means converting your prospective customers to actual customers. Whenever an online business starts off, they have certain expected profit in mind that they’d get by a certain time. If you are not getting it then there is something wrong with your strategy.

 The number one reason you are not getting expected conversions is simply because people just can’t reach out to your business. There is not enough traffic on your website and the ones that are on it they don’t feel like becoming your actual customers. The thing that you need to do here is, you need to determine what you are doing wrong and then come up with a solution for it. The most common thing that keeps people from not visiting your website is lousy web design, especially that of the landing page. Take a look at the design of your website and make the required changes for getting more traffic.

3.      Your Content is Shallow and Repetitive

Quality Content is one of the most important ranking factors, everyone knows that. If you are not getting enough traffic to your website then it is a clear signs that your content is not good enough. You are using outdated content or simply you are just not putting any effort into it at all.

There are certain taboos that you need to be aware of when it comes to content. One of them is repetition. We understand that coming up with new content is hard and it is quote easy to unconsciously fall into the trap of repetition when it comes to content. Make sure that there is no repetition in your content.

Also, try to make your content keywords rich. If your content is engaging enough you’d automatically get more visitors to your website. People tend to share the content that resonates with them. So, write for your audience and not the search engines and you are good to go.      

4.      Not keeping track of Google’s Algorithmic Update

Your website traffic would decrease eventually if you show laziness and don’t keep yourself updated with the latest search engine updates. Many website faced severe search traffic problems just because they were not aware of the latest Algorithmic updates by Google. Improving user experience is Google’s top most priority and they’d do anything to ensure that there users get the best web surfing experience. That is exactly why they keep introducing new algorithms.

If you are not vigilant enough then you’d probably miss out on the important search engine updates that would ruin your current website rank. Just like the time when Google introduced the penguin update. This update massively hurt the websites getting search traffic from spamming or paid links. This happened for so many other updates by Google. So, if you are losing your website traffic then it is probably because you have missed some important algorithmic update by Google.  

5.      Careless Website Redesigning

Where outdated website design negatively hurts your website traffic, redesigning your website in the wrong way can also do the same. It could also be one of the reasons why you are losing your website traffic.

When you are doing a website redesign, you might mess up some previously functioning code which was keeping your website optimized. Not having that code would mean that your website is not updated and that would paint a negative picture of your website in the eyes of Google. So, you need to be extremely careful when redesigning your website because that really can undermine your search engine optimization efforts.

Wrapping Up

Most beginners find it hard to figure out what they are doing wrong that is causing them to lose their website traffic. If you are facing the same problem then the above mentioned are some of the pointers for you. You can start diagnosing the problem from here. For more SEO news and Updated, Stay Tuned with SEO Magnifier!     

7 Reasons To Add Video Content To Your Content Marketing Strategy

No one can deny the importance of video content when it comes to the positive positioning of a brand. Businesses have used this channel of marketing for decades and now, online businesses are also coming back to this media format for content marketing strategy for promoting their businesses. That is because many social media platform have made it quite easy to generate video content, allowing businesses to interact with their prospective customers in real time.

Content Marketing Strategy

If you haven’t already done so, make sure to add video content to your digital marketing mix. It is one of the fastest ways of generating more leads. Here are the top 7 reasons analyzed by SEOMagnifier why you definitely need to add video content to your Content Marketing Strategy.

1. Visual Content is easier to consume

Video content is much easier to consume as compared with other content formats like texts and even images. You can get as creative as you want with videos. That is the thing about videos, there is always room for improvement.

Most Recommended: 5 Things To Clarify Before Starting An Online Business In 2019

Video Content allows you to deliver a large amount of content in a much shorter time. We all know that these are the days when time is of the essence. People tend to go for video content because it is usually concise and there is less pressure on their body which an average person usually feels when reading large sums of texts. 

2. Video Content offers better User Experience

Presentation of your video content has a big impact on whether people buy your product or not. Marketers are aware of this fact and that is why they are trying to make their videos as engaging as they can. When creating video content, their main focus is on improving user experience.

Video Content offers a much better user experience. When you present your products and services with beautiful visuals, with just the right background music and sounds along with an engaging voice over, you get a video content that is irresistible to anyone who comes across it.

Improved user experience also refers to the fact that you are providing your customers with accurate information and in the best way possible. It is a balanced combination of both these things that make your video content worthwhile.      

3. Increasing The Number Of Channels For Video Content Marketing

Another reason why people are coming back to using video content for marketing is, it is just so easy to do that nowadays. Platforms like YouTube and Facebook, which were only being used for entertainment back in the day, are now proving to be a major platform for businesses for marketing their products.

Also read: Content Marketing: Pros And Cons For 2019

Social Media platforms like Facebook and Instagram have added video to content to their features. With Facebook’s Facebook live feature, businesses can interact with their customers in real time. This and many similar video content posting platforms have made it much easier to create and use video content for digital marketing.    

4. Better Optimization Opportunities

With video content, you get real-time response about the success of your content. You get quick results about the likes, shares, and even views of your video content. You can even break this down to the individual viewer level.

With such level of details, you can find out whether people are resonating with your content or not. If you are not getting the expected response then you can go on and change your approach. This level of flexibility offers you better opportunities for content optimization. 

5. Video Content Offers Better Stay Time

If your video content is engaging enough, people would stay and watch it completely which gives your content and website a better dwelling time. One of the metrics for determining the success of an online business is the bounce rate. Which refers to the people who come to your website and immediately leave it because they just don’t find it engaging enough. Video on the main landing page has proven to decrease the bounce rate for many websites.

An average web surfer has a short attention span. Video Content allows you to make the most out of that attention span by immediately engaging them towards your products and services.  

6. Engages Customer In A More Intimate Way 

Video Content allows you to communicate with your audience on a much deeper level. With video content, you show them your human side. This makes people believe that you are one of them which makes it easier for them to relate to your point.

The whole point of influencer marketing is about engaging customers in a more personal way. Moreover, video content is the most commonly used channel for that. When people watch a person that is a big influence for them talk to them about a certain topic of interest, people are more likely to respond to that.

7. Better Click Through And Conversion Rates

Video content can improve the conversion rates of a particular business quite a lot. It all depends on how well you pitch your ideas and engage the people watching that video. Once you can make them believe that your product is worth checking out, you have better chances of getting more conversions.

Research shows that video content performs about 80% better than other forms of content when it comes to converting prospective customers to actual customers.

Final Words:Over the years, Video content has become an essential part of every Content Marketing strategy. In fact, your marketing efforts are incomplete if you have no plans of adding video content to it. This doesn’t mean that other forms of content has become obsolete, it just means that you have better chances of getting more results with video as compared with any other content type.   

14 Factors To Get Website Penalized in 2019

Search Engines like Google always try their best to improve user experience by accurately responding to their queries. And for that, they keep coming up with new algorithms to serve their users in the best way possible. With the number of searches being made increasing every day, there is also a risk to the crucial and inherently genuine data. And in order to protect that data, Search Engines have laid out a ground set of rules. If you don’t follow the policy guidelines properly then get ready to be kicked out of the race or in Online World’s terms, get ready to be penalized.

14 Factors To Get Website Penalized in 2019

How To Get Website Penalized in 2019?

In order to avoid Google Penalties first, you have got to know what the boundaries are that search engines especially Google has defined. Here are 14 Factors Collected by SEO Magnifier team that might get you penalized.

1.      Bad Links

Bad or unnatural linking refers to the quality and quantity of links that are coming towards from your website and the ones that are going out of your site. This includes placing links in an unnatural fashion or connection to suspicious websites.

2.      Content Manipulation

Content Manipulation is related to all the tricks that you try to pull on search engines. This includes

  • Content Scrapping
  • Shallow Content
  • Content Spamming
  • Content Spinning
  • Automatically generated Content

These are just some of the content hazards that you need to watch out for. Violating these boundaries would surely get you penalized.      

3.      Keyword Stuffing

Keyword stuffing is about unnatural placing of the keywords in your content as well as the Meta Data of your website. Keyword stuffing was supposed to be one of the most commonly used SEO techniques but it has become totally obsolete now. And doing this could get your website penalized.

You can use our best meta tags analyzer tool to check your website’s Meta information for the signs of keywords stuffing and other anomalies that might affect your west negatively.

4.      Website Cloaking

Website Cloaking is a cheap and dangerous search engine manipulation technique that shows a different version of your website to the user and Google. But thanks to the latest algorithms being used by Google, cloaking is easily detectable and could get your website penalized. Google promotes honesty and it is advised that you stay honest in your approach as well. 

5.      Comments Spamming

Comment spamming through profile and forms commenting is extremely prohibited. Comment back linking is probably one of the fastest ways to earn backlinks but doing it in an unnatural fashion negatively affect your website.

6.      Piracy Takedowns

Pirated material on your website could get you panelized. When Google receives multiple privacy violation requests for a particular page then removing the content is one thing, Google could also penalize your website. Always try and respect the copyright of the material that you are planning on sharing.

7.      Overdoing it with Anchor Text

Overusing anchor text to maintain page authority was normal a few years ago but since the penguin update, this is also extremely prohibited. And it makes you eligible for Google Penalty.

8.      Slow Responsiveness

Your website’s loading speed as well as the responsiveness also determines whether it gets taken down by Google or not. If your website is taking too much time to load then it’s only a matter of time it gets taken down by Google.

9.      Poor Mobile Design

Since Google already has introduced Mobile First Indexing which states that the website performing well on mobile devices would be given the priority over the websites which don’t have a mobile browser version, not having a well optimized mobile version of your website would negatively affect your website’s ranking. 

10. Availability of sitemap data

If you haven’t submitted and don’t regularly update your sitemap data to Google then it could get you a Google penalty anytime. Google analyzes the sitemap data that you submit to Google via webmaster tools to schedule the crawling process of your website and in turn the indexing of your website.  Make sure that your sitemap data is regularly updated and sent to Google.   

11. Paid Linking

Buying fake links for your website might benefit you in the short term but could severely affect your website in the long run. Google always prefers organic traffic that comes to your page for determining your rank. Paid links are just there for the money and have no intentions of staying there. Once the initial effect lifts off, your website would start to de-rank and might get taken down. 

12. Plagiarized Content

Content Plagiarism is one of the most hated things by Google. Stealing someone else’s work and then showing it as your own is morally wrong and punishable. This is what the search engines believe as well. Whatever you do, don’t ever resort to plagiarizing content unless you want to get penalized, you can use the best online plagiarism checker tool analyze the plagiarized content to avoid the duplicate content penalty.  

13. Penguin

Penguin is a link analysis algorithm that is developed by Google to analyze the quality, quantity and frequency of the links that are coming in and going out of your website. This algorithm is quite powerful and tricking it is almost next to impossible. Make sure you don’t do any suspicious activity while building links or prepared to get caught by the penguin.

14. Website Continuously Timing out

If your website keeps timing out then it is only a matter of time it gets penalized. There could be many reasons for slowing down like poor website design with many, many ads that make it hard for your website to load up. Whatever the reason may be, you need to do a serious reevaluation of your website’s performance if you want to maintain your rank.      

Final Words: Search Engines expect that you respect their policies. If you try to go for the work-arounds then you can get in a boatload of trouble. That is because tricking Search Engines is not as easy as it once was. With updates in the Google algorithms for analyzing links and local search queries etc. it is quite hard to play games with search engines.

The best way to maintain trust with Google and other search engines is to stay honest in your approach. And if you don’t stay honest then website penalization is the only option left for Google and other search engines. 

Beginner’s Guide to On-Page and Off-Page SEO

Welcome to the beginner’s guide to on page and off page SEO. In this beginner guide to On-Page and Off-Page SEO, I’ll tell you the basic differences between on page and off page SEO and how you can use these SEO techniques to produce the results that you want.

Beginner’s Guide to On-Page and Off-Page SEO

Knowing about basic SEO is the first step towards becoming a top-ranked businessman in the online world. The success of any online forum is not just about the content now, it has become a game of strategies and people, who accurately execute their strategies, win. Without SEO, your blog would be lost in the stream of millions of similar or better web pages. So, let’s see what both these terms are all about.

What is On-Page SEO?

As the name suggests, On-Page SEO is all about what is on your page. It is a technique in which you basically focus on the items on the individual pages on your website and try to optimize them as much as you can. These items may include the underlying code of your page as well as the content f your page. You need to optimize these things so that your visitors won’t have to face any kind of lag while surfing your page.

But how does it affect your rank in Search Engine Result pages (SERP’s)?  Well, the best way to explain is, On-Page is what you would call “adding value to your forum”. By making it error free and easy to surf, you are increasing its trustworthiness in the eyes of the Google and other search engines. On-Page is all about focusing on the performance of your website by optimizing the stuff that is on your page i.e. website. Here are some On-Page SEO factors that you must consider for optimization

  • Title Tag and Meta Description Optimization
  • Standard URL length
  • Research Common user’s search intent
  • In-Depth Keyword Research
  • Headings Optimization as per your targeted keyword
  • Page loading Speed Optimization 
  • Use of quality content
  • Use of Videos and Images
  • Inbound Links optimization
  • Content Relevancy is extremely important as per Google Reports

Some of these terms might be confusing for you, but don’t’ worry; with a little research you should be able to understand all of it. This was just to give you a head start on your journey to becoming an expert in SEO.

What is Off-Page SEO?

Off-Page SEO is all about optimizing the factors that are outside of your page to increase your website’s trustworthiness and authority. It is related to building quality links and generating leads to your website. This should be done on a regular base because new quality links are always preferred by search engines.

In off-Page SEO, you are pretty much dependent on other pages to rank your website. What this means is, you make connection with authoritative websites via back linking so that you can attract a bigger audience. Off-Page SEO includes generating leads via Social Media forums or Social Bookmarking websites.

Another trend that is pretty much in right now is influencer marketing. If you don’t know about it, it is a powerful technique in which you get someone with great influence to say something about your business, thus giving you better chances at getting more traffic. Link building is the most important factors of Off-Page SEO. Let’s briefly review some of the factors that you need to consider for Off-Page optimization.

Off Page SEO Elements

  • Creating Quality backlinks (best backlinks maker)
  • Generating leads via Social Media and Social Bookmarking etc.
  • Strategically using Influencer Marketing
  • Images, audios and videos submission
  • Creating links via Comments linking guest posting etc.
  • Creating quality content that can be shared on different sites
  • Making use of Question and Answer forums like Quora etc.
  •  Using Profile creation sites to create links to your website

Where On-Page SEO determines how your websites performs in terms of loading speed and other factors, off-page SEO works to increase your website’s trustworthiness. There is no choosing between these techniques because it is an equal combination of both that makes your site rank well in the search engines.

Final Thoughts: Effective SEO strategy is what you need to take your business to another level. And coming up with a good enough strategy requires that you put in the time and get yourself acquainted with the ins and outs of SEO. Also, SEO is an ever-evolving filed so; you also need to keep yourself updated with all the recent SEO trends.

The bottom line is, make sure that all the SEO factors, whether it be On-Page and Off-Page proudly collected by SEO Magnifier officials for our audience, are all relevant and on point to your business. That’s what would take you higher in the SERPs while maintaining your trustworthiness.