SEO

5 Signs Your SEO Strategy Might Not be Working

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In the world of SEO, keeping track of the effectiveness of the strategy that you have deployed, is extremely crucial. If you are not doing it frequent enough then you are already falling behind. Success in SEO, in fact, in anything is all about finding out what works and what doesn’t and then using that knowledge to improvise your plans. This careful analysis can give you the edge that you need over your competition.

If you are not getting your desired results with your SEO strategy then there is a good chance that you need to tweak it a little bit. But how do you know if your SEO strategy is working or not? Here are the top 5 signs your SEO strategy might not be working.     

You are Losing Your Organic Traffic

The most important factor that you need to take note of is your search traffic. You need to carefully analyze your few months traffic report to see how things have been with your website lately. Most SEO experts know about and use Google Analytics for generating website traffic reports. If you haven’t used it then you should absolutely check it out. Google Analytics gives you a comprehensive report about the performance of your website in terms of Organic traffic.

Also read: Why Fresh Content Matters In SEO?

Now if you see a decrease in your organic traffic then it is a clear sign that you are doing something wrong. The most common reasons for traffic decrease are

  • Years old SEO strategy
  • Improper Indexing
  • Irrelevant Content
  • Not doing proper keywords research
  • Underestimating best SEO practices
  • You should also try to analyze your competition to see what keywords are they going for and you should always, always do regular SEO audit of your website. And remember, if you are not growing, you are basically dying. You can also hire SEO professionals for this job. But doing regular audits is extremely crucial from SEO stand-point.
  • You have very little Conversion Rate

The next sign that you need to look for is the Conversion rate. If you have low conversion rate then you definitely need to take a closer look at your SEO strategy. If you are an online business owner then it doesn’t matter if you are getting more visitors to your website if you can’t get them to make purchases. So, if your visitors are not converting to buyers or leads then it is clear sign that you need to make changes in your SEO strategy.

Here are the common reasons why people don’t make purchases from your forum

  • You have a bad landing page
  • You are targeting wring queries
  • You haven’t researched your target audience
  • Your website is difficult to navigate

You also need to keep track of the Bounce Rate of your website. Higher bounce rate is a killer. You need to keep it as little as possible. Are people going back from your website by just visiting a single page? This is not good for your search engine optimization. The bottom line is, if your conversion rate is going down then it’s about time you reanalyze your SEO strategy.

Search-Engine-First vs User-First Approach

Are you focusing too much on using the search engine friendly keywords? Are you spending most of your time finding ways to impress the search engines? Is your content all about the web crawlers? If your answer to these questions is yes then unfortunately you have fallen into the trap of Search-Engine-First Approach. There is nothing wrong with it, if it was like 10 years ago but now things have changed. Search Engines are much more intelligent now so old tricks have no use.

Instead, you should always go for the User-First Approach. What we mean by this is, find out what your target audience wants and then give them exactly that. Create content that actually addresses the core audience issues. Create a blog with a pure purpose of engaging your audience. Always put your audience first and see the magic for yourself.   

Your have no Content Marketing Plan

One of the biggest mistakes that beginners do is, they don’t have a concrete Marketing Plan for their content. One of the matrices for measuring this is simply having an Editorial Calendar. If you don’t have it then your SEO strategy is basically incomplete. An editorial colander is a must have because it shows that you have done proper research regarding your content and you know what keyword you are going to target on which week.

 When you are creating content, try to put yourself in your visitor’s shows. Ask yourself questions like

  • Whether it adds value to the reader?
  • Whether it addresses a user problem?
  • Does it look appealing?

Having a solid content marketing plan is really important. You might have to spend a lot of time during this time but if you get this right, you’ll see that it is definitely worth it.

You don’t have Clear, Well-Defined Goals

There is a saying that goes,” You can’t hit a target if you don’t know what it is.” This is where most people fall behind because they don’t know anything about their outcome. You need to be extremely clear about the results that you are after. One of the most commonly used strategies while defining your goals and strategies is to visualize and go into the future and see exactly what you want. Then figuring out what steps you need to take to get there. Basically, the thing that you do is, you backtrack your steps from the outcome to the actual steps that you need to take to get to that outcome. This is gives you a roadmap to your destination.

Most common question that you should ask yourself is whether you want:

  • More Traffic?
  • More Purchases?
  • More Advertisement?
  • Improving brand positioning?
  • Adding value to the reader via content?

Final Thoughts:

These are the most prominent factors collected by the SEOMagnifier team that negatively affect your SEO strategy. And finally, whatever you plan on doing, just know that there is always room for improvement. The key with SEO is to remain as flexible as you can because you never know when you have to reevaluate your plan of action.

Content Marketing: Pros And Cons For 2019

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Effective Content Marketing is an intrinsic part of every online business. This term basically refers to creating high-quality engaging content that adds value to its consumers. Quality content helps attract the relevant audience and makes them stay on your forum, thus giving you greater chances of making more sales. Content marketing is an essential part of every online business marketing mix and neglecting it could cost you a lot.

Content Marketing Do’s and Don’ts for 2019

Content Marketing can either make or break your business. So, you need a to get acquainted with all the ways through which you can get the maximum out of your content. Here are a few things that you should and should not do with regard to your content marketing strategy in 2019.

Content Marketing: Pros And Cons For 2019

Content Marketing Pros

First, let’s come over to the Do’s that you need to work on. The first one in our “DO” list is…

  • Create Value-driven Content

A conservative approach for creating content have been is to produce as much content as you can. This would work if it was like years ago but now, things have changed. And we are talking about both Google algorithms as well as the general routine of a general consumer. People don’t like to spend even a minute on something if they don’t find it value able. That is because they have so many best english paraphrasing tool for thesis choices now that they know even if they leave your forum, they can still find what they want on some other similar forum. The bottom line is, what your content says about it in the first few seconds, is going to determine whether your client stays on your forum or not. So, the thing that you need to take away from this is, create value-driven content and make it look like “it adds value” the second it appears in front of the client.  

  • Influencer Marketing

Influencer Marketing is a valuable trend to follow in 2019. Once you get a credible influencer to say something about what you are selling then that’s it. It increases the authority of your forum and helps create loyal customers who have the potential to do repeated purchases. But here is the catch, there would be times when you would feel like you need to buy the influence. And when you feel that way, don’t do it. If you get someone to say something about you because you are paying them then that won’t be as influenced because they are not doing it because they want to. Focus on finding authentic influence i.e. the people who’d be interested in your business and would feel happy to talk about it.

  • Multiple Type of Content

Content Marketing isn’t about written text content anymore. In fact, that is not enough now. You need to try out a variety of content as per your need. Try adding videos, images, podcasts and other social media content displaying techniques. Using live video is highly recommended because this gives you a real-time opportunity to connect with your clients. Use different type and different style of content to make it more engaging and attractive.

  • Create Meaningful content clusters

There is a general notion about online content that it should be descriptive and to-the-point. That is true but this doesn’t mean that long content is out of practice now. In fact, it is clear from the stats that Google prefers long form content while indexing. The point is, you can’t write long and still stay on point, if you know how to. But still, writing long content isn’t enough. You need to present it in a way that would make it look interesting instead of dull and boring. You need to strategically use meaningful Content clusters so that your audience would know right away about the basic idea behind your content.

Content Marketing Cons

Now, let’s come to some bad practices that basically destroy the beauty of your content. And the first one in our list is…

  • In-authentic and Vague Content

In-authentic content basically means writing about something that you don’t anything about i.e. writing without any kind of research. This was a very common practice back in the day when only the length of the content mattered. But the search engines are way more intelligent now. Make sure that you do proper research before writing about anything. You need to be extremely clear about the thing that you are writing about because if you don’t the you’ll end up dabbling and the resulting content would be vague and in-authentic.

  • Bad Story Telling

Good story telling is really important when it comes to the positioning of your brand. Story telling basically about explaining to your customers why you are doing what you are doing? And believe it or not, people get influenced by this. With good story telling you get people to be interested in what you are selling and with bad storytelling, obviously enough you repel them away. Learning the art of storytelling is important for every digital marketer.

  • Quantity Over Quality

Writing long content is good and all but if it undermines the quality of your content then its better that you don’t do it. Staying on point and giving people exactly what they need is the key to success in the online word. Focus more on producing high quality, engaging content that really adds value to its consumers.

  • Inconsistency

You need to consistently produce quality content and keep your forum updated. I know it is easier said than done but it matters whether you like it or not. If you are not producing content consistently and relying on one or two previously posted online content then you are basically falling behind of your competition who are posting more than you. You need to publish new content about 2-3 times a week if not every day for better indexing.

Final Thoughts: This is just a brief list of Do’s and Don’ts composed by the SEO Magnifier but they can make a big difference in your content marketing strategy. Producing the high-quality engaging content is important and this brief guide is enough to get you started with it. More on content marketing would be shared later on once we are done analyzing the effectiveness of all the latest trends. Till then, stay tuned!

How your audience make a big difference in your Content Marketing Strategy in 2019?

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SEO conventions and practices are shifting at an enormous rate with the passage of time. With new technologies and techniques released every day, the way people used to go about online business has now drastically changed. Or has it? That’s true for most SEO related aspects but there are still some common grounds that you’ll find in every SEO strategy. Targeted Marketing is one of those concepts.

CONTENT MARKETING STRATEGY IN 2019

When we talk about one of the most important success factors for any online business then Keywords Research, Engaging Content and high-quality backlinks are the very first thing that comes to mind. But there is one factor upon which, the success of all the above-mentioned SEO practices depends. And that is knowing the audience that you plan on selling your products to and the things that they are interested in.

This may sound like such a cliché but it’s true and fundamental whether you like it or not. If you don’t know what your targeted audience is looking or searching for then you can’t possibly come up with engaging content for them. The kind of content that’d make them stay on your forum.

Here is why knowing your audience is crucial

When most people think about starting an online business, the majority of them first try to find out what keywords to go for. Because it’s the most common practice. And that’s good, no doubt about it. But when you take a closer look at the bigger picture, how do you know what keywords to target? That’s right, you learn it by analyzing what people are searching for in their search engines and that’s what knowing your audience is all about.

Once you know your audience and their interests, you can start working on building an effective content marketing strategy that would engage them. Having good enough content is equally important. Here is what most people do, first they don’t define their audience and second which depends on the first one by the way, since they don’t know their audience, they keep dabbling instead of focusing and the resulting content is extremely dull with zero sense of engagement.

Here are some of the advantages of knowing your audience beforehand.

  • Keyword research and audience engagement entirely depends on knowing your target market
  • When you are focused on a single audience, you tend to produce more high-quality content
  • The focused audience is way more engaging with high chances of conversion
  • Targeting a predefined audience is less risky and less expensive
  • A defined audience had more tendency to share your message

Conclusion: SEO Magnifier wants to realize you that when was the last time you read something that you found extremely irrelevant? If you are like most people, you’d avoid it at all costs. Same is true for your target audience. When you are preparing your content, just put yourself in your target audience’s shoes and then analyze the effectiveness of your efforts. And always keep in mind, people won’t read your content if it doesn’t resonate with their feelings and values. The more you know about your target audience, the better your overall SEO campaign would be.

Why Fresh Content Matters In SEO?

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“Content is king”, this is one of the most well known and oft-repeated words in the world of SEO. SEO specialists and web experts know that without quality content, your website is as good as dead.

You may also check out the best article rewriter and the best paraphrasing tool to create the unique articles and content as well.

But we are not here to talk about the “Experts” here, so what does this phrase mean for a non-technical person who is just entering the field of internet marketing?

Why Fresh content matters and how you can come up with 100% Organic content

Why Fresh content matters in SEO And come up with 100% Organic content?

Fresh content is one of the biggest ranking factors and has always been kind of like a centre point to all search engine optimization strategies. Frequent Quality content helps build and maintain a good position for your website is Search Engine Result Pages SERPs.

Why you need to frequently create fresh content for your website

  • Google craves new Updates that you do on your webpage and frequent content update is one of the best strategies that you can use for high rank in Google search engine
  • It is recommended that you update your website content once a day or at least 2-3 times a week because content posting frequency is carefully analyzed by Google
  • Fresh content increases your Page Authority (PA) in the eyes of Google
  • People only read online content if they believe that it can add value to them. If you can’t do that then your whole SEO strategy is basically is basically useless
  • Diverse content would include more keywords that have the potential of getting ranked

How you can start writing 100% Fresh and Organic Content:

  • Firstly, you need to do an in-depth keyword research to see what people are currently looking for
  • Then select a few keywords that you find most appropriate
  • Then you need to brainstorm about the ideas that you’d cover in your content
  • When you begin writing, try to use simple terms as the content rephrase tool that people may understand easily
  • You should always, always, use a value-driven approach while writing. That is the content should add value to its consumers.
  • You need to do proper research about that thing that you are planning on writing and give your visitors the exact facts and figures
  • Always stay on point. Don’t be a dabbler just to make your content lengthier
  • Focus on Quality, not quantity

Conclusion: This SEOMagnifier guide should be enough to get you started with the process of creating 100% Fresh Content. Coming up with unique content is not easy, especially when you need to do that on day to day basis, but that’s how it is. You need to do that no matter what. You should try reading about different ways in which you can express your thoughts. Use of enriched vocabulary is highly recommended.

Frequent Fresh Content is one of the biggest ranking factors and it is an intrinsic part of every Digital Marketing Mix. In fact, it is impossible to get a good place in search engines if you haven’t thought about a decent content marketing strategy for your website. Fresh, value-driven content sets your website apart as compared with the competition.

5 SEO Trends That Are Going To Dominate In 2019

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The biggest challenge that an SEO expert has to face is to adapt to the new changes that search engines are bringing every day. Especially with Google, because of the recent massive advancements in the searching and indexing algorithms, the search engine had become quite intelligent. Ranking a website is not that easy now as it was back in the day. But just like any other systems, there are certain trends that are effective and if you follow them, you’ll get better results.

5 SEO trends that are going to dominate in 2019

As the new year is approaching, SEO practitioners are wondering what are going to be the most dominating trends for 2019. It is always good to be prepared beforehand for what is about to come. Here are the top 7 SEO trends and practices that are going to dominate in 2017.

 

1. Google Voice Search: The new face of Mobile Surfing

Analysts have predicted that by 2020, about 50% of the active devices would be using Voice Search for their queries. Google reports that there has been an enormous increase the voice search inputs. They say that about every 5th query on mobile devices is being made via voice search so it is safe to assume that Voice Search is going to be the new face of mobile surfing.

Google-voice-search

Now you need to think about ways in which you can use this technology to your advantage. This should definitely be a part of your SEO Strategy for 2019. One thing that you can do is to focus more on long-tail keywords because while doing a voice search this is more likely to be anticipate possible user queries.

 

2. Mobile First indexing

For 2019 you need to start focusing on mobile first approach for your SEO. It is obvious that most websites today are being accessed through smartphone devices, mainly because it is more convenient that using a desktop. Google has even introduced the mobile First indexing because of an enormous increase in the number of mobile searches and google index pages checker tool is used to determine whether the page is index or not. Meaning, if your webpage is only desktop based then the indexing is being done under normal conditions but if your webpage is desktop + mobile then the mobile index is also added which means that your webpage has a higher chance of getting indexed.

mobile-first-indexing

It is clear that Google would be deciding about the rank of your website by analyzing its mobile version. This doesn’t mean that the desktop-based websites are obsolete now, this just means that an optimized mobile based website has a higher chance of getting ranked on Google Search engine.

 

3. Featured Snippets

Feature snippets are a great of giving your users exactly what they need almost instantly. And there is nothing more important to Google then answering the queries to a user in the minimum time possible. Featured snippets are going to be a very important part for answering search queries in 2019. Features snippets basically display a smart portion of your website with the results of the user query. But for that to happen, your page needs to be extremely trustworthy for Google.

google-featured-snippets

Putting question-answer sequences on your page and displaying information via tables is good way of making your way to featured snippets. You need to be creative about the content you put in and the way in which you display it in your website.

 

4. User Intent Optimization is going to be the major focus

Modern SEO is becoming more and more about user intent optimization rather than the search engine optimization. Every digital marketer knows that if they want their content i.e. products, services and information to reach out to the appropriate audience, then they need to find out what their audience is and how are they searching for the products that you are selling. User Intent Optimization is just a fancy term for the process of giving your targeted audience exactly what they need

User intent optimization is not about having popular keywords on your website, it is about having the right ones. Think of it in this way, consider yourself as the user of your website. Now, what keywords would you use to search the products that you are selling? This is the key factor that you need to keep in mind. There is no other way to do it. You need to take your time and research properly to see if your keyword is strong enough to attract your targeted audience.

 

5. Highly structured and organized content

Content is the king and this fact won’t be changing for a while as far as the future of SEO is concerned. Although Google has introduced many new algorithms but the fact still remains that Google analyzes content and check the relevancy of the content for indexing. Your content needs to be unique and relevant.

Content quality is extremely crucial. Having enormous paragraphs just to have more content on your page is not a good idea. You should always try to stay on topic and provide your audience with exactly what they need. The competition in Content marking is really high so it won’t be easy to some up with unique and high-quality content but if you manage to do that, this will give you a great edge over your competition. In 2019, focus on producing high quality, engaging content which adds more value to your focused audience as compared to your competitors.

 

What the future of SEO is going to be in 2019??

These SEO trends according to seo magnifier team are going to change drastically in 2019 and it only makes sense because of the huge changes that search engines are bringing every day. The trends that have been mentioned above are enough to give you a good start in 2019. One thing that you need to keep in mind is that website optimization is going to be all about producing relevant and enriching content that creates the best user experience. No old tricks and shortcuts would work now thanks to the new and powerful algorithms implemented by Search Engines. So, keep working hard and keep a close eye on changing trends as you continue your SEO journey this year.

 

The Best SEO tools for 2019 You Must Have

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As the new year is approaching there is a dramatic increase in demand for the most efficient and powerful SEO tools. Search engine optimization still remains the best way to rank any kind of online forum and obviously enough, 2019 is also going to be the year of SEO.

Best SEO tools for 2019

In the world of digital marketing, one right tool can save you weeks and even months. If it weren’t for these new SEO technologies, we wouldn’t have been able to do anything for our prospective clients. That’s obvious because, with the conventional methods, it’d take way more time to reach the right audience let alone fulfill their demands.

Here are the 8 best seo tools for 2019 you must have to be proven in the previous year and can make a great difference in the performance of your business in 2019.

1. Google Analytics

Google Analytic is one of the most trusted tools as it is developed by Google itself. It is a free web analytics tool that is used to keep track of the website traffic. The basic purpose behind this tool is to give you an idea about the effectiveness of your digital marketing strategy.

Google-analytics

Your website is the central point for all of your digital marketing campaigns like search ads or social media ads. Your targeted audience is going to visit your page somewhere along their user journey. This tool gives you the best in-depth details about the traffic that each f your marketing campaigns bring to the page.

2. Ahrefs

Ahref is a genuine multipurpose SEO tool. The scope of its features is quite impressive that’s why it always comes in the list of one of the most widely used SEO tools. Keywords research, website analysis, Back Links analysis, you name it, Ahref is one of the best tools for doing heavy SEO work. Ahref allows you to:

Ahrefs

  • Perform backlink audits
  • Keywords Research
  • Analyze the Competitors
  • Track Organic Visibility
  • In-depth site audit
  • Brand management

Ahref also has a database of about 7.6 billion ranking keywords which has been gathered from 171 different countries.

3. Yoast SEO

Yoast SEO is the most trusted SEO plugin for WordPress users all over the world. It has over 3 million active installations. This tool is especially useful for people who have no SEO knowledge. Yoast is kind of like an SEO assistant for you which does things automatically for you, without you having to worry about minor SEO details.

Yoast-seo

Yoast is a combination of powerful features and friendly user interface which helps you rank your webpage. Yoast SEO generates quality sitemaps for you and also allows you to integrate Social Media platforms to your webpage. This is what makes Yoast the most powerful and must-have SEO tool.

4. Google PageSpeed Insights

Page loading speed is an important ranking factor. This is what this tool is for. Google PageSpeed insights give you an in-depth report about the loading speed of your page. Website owners know that delay of even a second can cost them a lot. This tool gives them the complete report about the loading speed and time of their page and also shows insights as to how they can improve the loading speed of their website.

Google-page-speed-insights

This tool shows data like Field Data which shows the average loading speed for the last 30 days. The report also contains the Lab Data which shows how long it takes for your website to reach a certain stage. It also gives a suggestion as t how you can remove the time lag in the loading speed.

5. Long Tail Pro

Find the right keyword is extremely crucial especially for micro-niche websites. One right keyword can drive relatively more traffic which have high chances for conversion. Long Tail Pro is a premium tool which can help you with that. Although it is paid but it is definitely worth the money.

Longtail-pro

Long Tail Pro is an automated system which generates profitable niche keywords for you. It is definitely a must have tool for you in 2019.

6. KW Finder

Finding the right keyword is the biggest challenge for any online startup. Your targeted keyword can make or break your startup. That is why keyword research is being considered as one of the most important elements for building a successful business.

kwfinder

KW finder is one of the most popular keyword research tools. It gives you hundreds of suggestions for keywords relative to your website and with low competition. SEO experts all over the world have acknowledged its performance and most probably, this tool is going to be one of the most downloaded tools for 2019.

7. Google Search Console

Google search console is a collection of free tools developed by Google for Web Professionals and SEO Experts to keep track of their website in the Google search index. Tools provided by Google Search console contain information like search appearance of your website, crawl data, search traffic info along with other useful status updates.

Google-search-console

You can use this tool to submit your sitemap to Google. You can also use this tool to see where the majority of your visitors are coming from and what are your most visited web pages.

8. Moz link explorer

Link building is a crucial part for maximizing the optimization process for your website. Moz link explorer keeps track of your link building process and uncovers content and link building opportunities for you.

Moz Link Explorer

In order to give you the best insights about your backlinks, Moz link explorers allow you to camper it with your competitor’s backlinks so that you can improvise your backlinking strategy. Moz backlink extractor is a must have tool for you in 2019 for building effective and working backlink strategy.

Final Words: As we said before, a right tool really can save you weeks and even months. The tools that have been mentioned by seo magnifier team above are all robust and powerful. Of course, there is a possibility that the new year might bring more new tools with it but if you want to enter the new year with a massive start then these are the tools for you.